The 4th China International Consumer Goods Expo was held from April 13 to 18 at the Haikou International Convention and Exhibition Center in Hainan Province. This year's Consumer Expo is the first major international exhibition in mainland China in 2024, and it is also a "highlight" of the "Consumption Promotion Year" of the Ministry of Commerce. A number of high-quality Chinese and foreign brands in Huangpu District appeared at this year's Consumer Expo, let's take a look!
As one of the world's leading whisky producers, Pernod Ricard once again brought well-known brands such as Martell and Royal Salute to the exhibition, and grandly launched the first product created by the group in China - China-origin Diechuan pure malt whisky, demonstrating its exquisite craftsmanship and vision of creating extraordinary China-origin malt whisky, and on the world map of whisky, it is indispensable to light up China's position.
Lao Fengxiang, a century-old national brand, once again appeared at the Consumer Expo, showing the high-quality development achievements of adhering to the concept of "inheritance-based and innovation as the soul" with the themes of "Treasure Gold", "Fengxiang Happy Event" and "Fengshang". The popular "Phoenix Dance Nine Days" Golden Phoenix Crown, displayed with a gravity-free suspension device, shows the meticulous process details of the work in 3D, bringing a new visual experience, becoming a hot spot for on-site check-in, and showing the charm of the combination of national tide and modern technology.
In response to the country's call for the development of new consumption, PwC released the "Insight Report on the Development of China's New Consumption Cities" at this year's Consumer Expo, which identifies and summarizes "new consumption cities" and new consumption scenarios based on the continuous observation of the development trend of "big consumption", explores the development trend and construction path of new consumption, and puts forward forward-looking thinking for domestic cities to comprehensively boost consumption and build "new consumption cities" in the new consumption era.
With the theme of "Caring for the Free Trade Port, Shaping New Growth Together", Deloitte focused on hot topics such as cutting-edge technological innovation, ESG and Chinese enterprises' going global, shared the latest market insights and exploration practices, and worked with governments and enterprises to activate new consumption momentum with new quality productivity and shape the new growth of the consumer industry.
As the representatives of the "Shanghai Huaihai Xintiandi Import Trade Promotion and Innovation Demonstration Zone", a variety of fashion and trend exhibits of Sanyi Liquor Trading, Hasbro and Shell Special Play were exhibited in the Shanghai exhibition area.
In addition, Otsuka Investment, Dolce & Gabbana and other companies also set up booths in the high-end food and health products exhibition area and the fashion life consumption exhibition area respectively to display their various high-quality products and new products, convey their corporate philosophy, and lead the consumption trend.