Based on humanistic economics
Confucius Temple-Qinhuai scenery belt strengthens cultural self-confidence
Deeply cultivate the integration of culture, business and tourism
It is polishing the business card of cultural tourism and cultivating a new model of cultural tourism consumption
and other aspects continue to make efforts
Since 2020, the Confucius Temple-Qinhuai Scenic Belt has been awarded four "national brand" honors: National Demonstration Pedestrian Street, National Night Cultural Tourism Consumption Cluster, National Tourism and Leisure Block, and National Cultural Industry Demonstration Park. Behind this, it is the result of the perseverance of the Management Committee of Confucius Temple-Qinhuai Scenic Belt Scenic Area to tap the potential and creative expression of cultural and tourism resources.
Scenic spot management upgrade
Promote the new improvement of tourism quality
The Management Committee of Confucius Temple-Qinhuai Scenery Belt regards management innovation as the most lasting driving force for the development of scenic spots, always adheres to the problem-oriented and development-oriented, continuously strengthens the refined management of scenic spots, and realizes the upgrading of management service quality.
Through continuous efforts, the environmental appearance and brand image of the scenic spot have been greatly improved, and the sense of gain and happiness of citizens and tourists has been enhanced.
Put the blame on the front line
The core scenic spot is divided into 4 districts and 36 grids, and each area is built with the urban management team as the main body and the market supervision, public security, safety production supervision and other functional departments jointly participate in the grid model, co-ordinate various elements, refine the responsibility area, do a good job in package management, and implement the grid matters of fixed posts and responsibilities, so as to realize the coverage of all elements and the control of all fields, and ensure that the management and inspection are "horizontal to the edge and vertical to the end".
Formulate professional ethics standards for tourism practitioners in scenic spots, innovate new models of standardized operation and management of tourism services, improve the training and assessment system, and formulate system specifications and emergency plans with complete categories, clear responsibilities and clear procedures. Implement the "5-minute cleaning method", strictly enforce the sanitation responsibility system and sanitation inspection system, implement the person responsible for environmental protection, and ensure that the garbage is cleaned within 5 minutes of landing.
Move the schedule to the platform
Establish an emergency information network closed-circuit monitoring system based on the information management and command platform of smart scenic spots and the monitoring and duty system of various scenic spots and key units. Real-time grasp of the number of tourists in the scenic spot and the thermal distribution of the number of tourists in the Confucius Temple area, so as to provide a reference basis for managers to take crowd control measures in a timely manner. Display the portrait data of tourists, such as gender, age, travel preferences, points of interest, source and distribution of visiting tourists, etc., to improve the accuracy of tourism marketing.
Real-time display of staff location information, group calls, in the face of emergencies, the first time to arrange the nearest management personnel to arrive at the scene, the event report and background decision-making. All kinds of fire terminals can realize real-time fault reporting, dynamically display warning information, give specific points and businesses, and emergency personnel can intervene in advance to effectively control the occurrence of disasters.
Spread warmth all over the corner
The scenic spot has established a service standard system for various practitioners to provide standardized warm management services for the majority of citizens and tourists.
There are 6 volunteer service windows in the East Archway Visitor Center and the ticket office of various scenic spots in the scenic spot, and there are 8 types of volunteer service projects such as inquiry and guidance, public welfare explanation, and medical assistance. The visitor center has set up a "loving mother and baby room" to provide self-service rental services for strollers and wheelchairs.
There are 204 leisure seats of different textures. There are a number of mobile device charging facilities to achieve full coverage of 5G signals in the scenic spot, and 4G and existing WiFi signals have also been strengthened. Qualified merchants are equipped with barrier-free entrances and exits, and barrier-free ramp assistive devices and barrier-free booster facilities are added. Barrier-free seats will be set up on Dashiba Street, and barrier-free power-assisted handrails and backrests will be added to Gongyuan Street and Gongyuan West Street.
The four tourist public toilets in the block have all implemented intelligent and themed cultural transformation, and the public toilets are equipped with barrier-free toilets and barrier-free toilets. Set up multi-language signs, warm reminders, and warning signs to enhance the sense of orientation and security for citizens and tourists.
Standing at a new starting point, the Confucius Temple-Qinhuai Scenery Belt Management Committee will thoroughly study and implement the spirit of the 20th National Congress of the Communist Party of China, and resolutely implement the important decision-making and deployment of the 20th National Congress of the Communist Party of China on "insisting on promoting the in-depth integration and development of culture and tourism with cultural and plastic tourism and tourism", implement the strategy of major cultural industry projects, take the integration of culture, business and tourism as the starting point, strengthen the top-level design, promote the integration of resources, and further build the "stage" of cultural enterprises, show the "window" of Qinhuai's cultural industry, and build the development of Nanjing's urban cultural industry. exhibition hall", do a good job of demonstration and leading role.
Source: Xinhua Daily