Walking into the bathroom, you will be greeted by a fresh and clean environment and household appliances that make you more beautiful and healthy, walking into the kitchen, you will enjoy a cooking experience with less oil smoke and cool on dog days, and walking into the balcony, you will have a multi-functional aesthetic space with drying, tea breaks and leisure......
This is the ideal life picture that smart home brings to us in an exclusive interview with a reporter from Chinanews.com recently. On April 12, Aopu Home Furnishing Co., Ltd. held the 2024 Technology New Product Launch Conference, witnessing the birth of another subversive bath bomb product and a series of new technology products with all walks of life in the industry.
In 1993, in order to make it no longer cold for his family to take a bath in winter, the founder of Aopu, who was born as a craftsman, invented the first bath bomb. After more than 30 years full of warmth, as an enterprise with the dual gene attribute of "electrical appliances + home", Aopu has also shown more ambitions and actions on the basis of its own strong categories.
Originating from the warmth of the family, AOPU promotes the innovation of "pleasing oneself" in the industry
At the press conference, Aopu successively released 4 new technology products. One of the highlights is the innovative beauty cabin bath bomb launched by Opple, which cleverly integrates cutting-edge technology elements with humanized design concepts, and subversively elevates the level of bathing experience.
On the basis of grasping the needs of different users at present, Aopu focuses more on the concept of "pleasing oneself". With the help of advanced temperature control technology and built-in light therapy function, users can experience high-tech skin care effects simultaneously while immersing themselves in a comfortable bathing process. This product combines 61 technologies such as Aopu's patented light energy application technology, which integrates the whole body light energy beautification, full bath deodorization and antibacterial, and year-round intelligent and comfortable bath.
"As living conditions improve, houses get bigger and bigger, and consumer demand for appliances will change. In the interview, Zhang Xinyu said, for example, the first is the appearance, before people may think that silver appliances are more advanced, now with the change of home decoration style, there are more white appliances;
In Opple's view, with the consumption upgrade and change of the "bathroom" scene, the bathroom is no longer a functional space, but an "emotional container" that carries emotional and psychological appeals. "In the fast-paced life of young people now, they may have less time and opportunities to cook, but the toilet with bathing, toileting and other functions will accompany young people for a longer time, which is an opportunity for Opple. Zhang Xinyu said.
From "quality warmth" to "comfortable warmth", next, the bath bomb will be "more than warm", thus becoming the core electrical appliance in the bathroom scene. With the continuous innovation of the self-developed NBSS+ platinum water oxygen technology that can sterilize and deodorize technology, the press conference also unveiled new products including Aopu T5 series and linear bath bombs. With significant performance optimization and intelligent control system, it highlights the technical research and development strength of Opple in the home improvement and HVAC industry.
Anchor quality and expand a wider home furnishing market
The manufacturing industry is the main body of the real economy. Since the beginning of this year, promoting the renewal and transformation of various types of equipment has become a key part of expanding domestic demand. The introduction of relevant favorable policies is also constantly promoting the transformation of the manufacturing industry to high-end, intelligent and green.
For the high-end development of enterprises, Zhang Xinyu believes that different from some "large and complete" enterprises in the current home appliance market, Aopu is currently more inclined to focus on the layout of the three spaces of bathroom, balcony and kitchen represented by bath bombs, so that the R&D investment is "higher concentration and greater pressure".
"In the current fierce market competition, it is necessary to provide consumers with high-quality products with price advantages in order to win market share, which is a great test of the company's R&D strength and industrial strength. Zhang Xinyu said. Behind this is also the logic of Aopu's creation of "new species": on the existing products, find the fulcrum of the home, combine functional products and materials through design, and extend the home top space products to meet the needs of the scene.
Another high-profile kitchen air conditioner product recently released by Opple aims to solve the problem of high temperature in traditional kitchens with high-efficiency and energy-saving technology, and provide a pleasant temperature control solution for cooking spaces. This also reflects that AOPU is using cutting-edge technology to break the limitations of existing scenarios, actively expand the boundaries of product application, and innovate the kitchen environment through green technology, which further reflects the corporate vision of "making better products for more people".
When the intelligent wind blows into the home furnishing field, Aopu is also thinking about what role he should play in it. In Zhang Xinyu's view, the goal of smart home is to provide convenience for each user, for example, the same product can also provide personalized services according to the different needs of family members.
"The development of the smart home industry also needs to find the real user value, for us, users have needs, we can quickly meet" Zhang Xinyu said, Aopu will first position itself as a consumer-centric technology product company, the future will also focus on the use of technology products intelligent, personalized needs. Do your own thing in what you are good at, and collaborate with other platform systems where appropriate.
Meeting the needs of good users is regarded as an important proposition by AOPU. The home furnishing industry, which is often accompanied by the real estate market, has stepped out of a relatively independent market at the node where the real estate has entered the stock era. After all, compared with replacing a fixed housing space, home appliances are more likely to produce more iterations due to changes in the needs of home buyers.
Recently, the accelerated introduction of the "trade-in" rules has depicted a broader market prospect, and the huge market space for trade-in of consumer goods is a new opportunity that Aopu and other home appliance companies are trying to capture.
Zhang Xinyu believes that if enterprises want to open up the cycle of "exchanging the old for the new", they must first determine the categories needed by the market, so that users have the motivation to trade in the old for the new; secondly, the installation service, the door-to-door disassembly and assembly of non-standard products is a great test for home appliance enterprises; and finally it is necessary to open up the channel and adopt different product solutions in different markets.
Increase innovation and build stronger national commodity strength
During the interview, one of the most frequently mentioned words by Zhang Xinyu was "user needs". In Aopu's view, this new technology product launch conference is not only an innovation of Aopu's traditional home appliance experience relying on innovative technology, but also another warm integration of scientific and technological products with people's home life.
While it is important to deepen the cultivation of innovative technology, it is more important for consumers to use technology to bring a better life. Under the wave of new era, new formats and new opportunities, Aopu, as a domestic brand, continues to drive brand innovation with innovative technology on the basis of ensuring product quality.
"If domestic brands want to achieve a breakthrough, we need to return to the product itself, and to do a good job in the product itself, we need to invest in research and development, so as to achieve our real hard core strength and scientific and technological support. As Zhang Xinyu said, through scientific and technological research and development, Aopu products have achieved breakthroughs in a number of key technical fields including sterilization, air duct design, enhanced heat transfer, intelligent control, etc., established the technical advantages of product differentiation, and become the leader of the national standard formulation unit in the bath bomb industry and the integrated ceiling industry.
Zhang Xinyu said, for example, that the same bath bomb, Guangdong is relatively humid, they may think that heating is not the first requirement, dehumidification and ventilation is more important, Jiangsu and Zhejiang areas do not have heating in winter, their requirements for temperature and power may be higher. In the case of clothes dryers, the rainy season in Jiangsu and Zhejiang will pay special attention to the drying function, but in the northeast region, which is relatively dry because of heating, as long as there is a basic function.
From the perspective of broader cross-border trade, doing a good job in the targeted layout and research and development of the domestic market can also lay a good "advance amount" for domestic brands to go global.
"If we can do a good job in the Guangdong market, then the needs of Southeast Asia can be connected, and if we do a good job in Jiangsu and Zhejiang, the transactions in Britain and the United States and other places with developed demand and good economies can also be basically satisfied. Zhang Xinyu said.
From the bath bomb ceiling to intelligent integration, Aopu's leapfrog road is also a reflection of the great changes in the home furnishing industry. As Wu Xingjie, CEO of Aopu Home Furnishing Co., Ltd., said: I hope that Aopu in the future is a company that continues to create user value in the times, that Aopu is a user-centered company, that Aopu is a company with a sense of science and technology and innovation, and that Aopu is a company that is deeply involved in China and goes to the world. (Source: Chinanews.com)