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250 yachts dress up the consumer expo to activate the "night economy"

author:Modern Express

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Modern Express News (Reporter Li Na Wen/Photo) From April 13th to 18th, the 4th China International Consumer Goods Expo opened in Haikou. This year, the CICGF will set up three sub-venues for the first time, among which the International Boat Show sub-venue located at the public wharf of the Haikou National Sailing Base has attracted 250 exhibitors, and the number and quality of overseas boats have reached a record high. At the same time, the exhibition set up 12 themes and 40 activities, attracting tens of thousands of citizens to play and experience here.

250 yachts dress up the consumer expo to activate the "night economy"

Sea breeze, sandy beach, tents, coffee ...... Walking into the entrance of the yacht show, the yachts with novel styles and distinctive characteristics have become a beautiful scenery on the coast. On the largest yacht in the exhibition, Boyuan No. 9, the Modern Express reporter saw that the interior decoration of the yacht is simple and generous, and the functions of accommodation, entertainment, reception, and viewing are readily available. According to the staff on board, in the past few days, exhibitors have been stepping on the yacht, hoping to conduct in-depth exchanges and cooperation with high-quality exhibitors and buyers at home and abroad through the platform of the Consumer Expo.

According to reports, the number and quality of overseas boats participating in the 4th CICG Yacht Show have reached a record high. Luxury yachts from the United Kingdom, Finland, Poland, France, and the United States, including the British Princess Yacht X "Superfly" series, Azimut (Italy), Beneteau (France), Bavaria (Germany), and Cheetah (USA) are all on display. There were 250 exhibiting boats, an increase of 14% over last year's 220 boats, 80 international brands of yachts and 120 yachts, and a number of world-renowned boat manufacturers participated in the exhibition.

250 yachts dress up the consumer expo to activate the "night economy"

The Modern Express reporter learned that the exhibition set up a water exhibition area and a land exhibition area. Among them, the water exhibition area has created a 170,000-square-meter sea exhibition space, which not only exhibits yachts, sailboats, and new boats, but also integrates activities such as sea fishing competitions, water performances, kayaking and paddle board experiences, and guests can watch the exhibition, board the boat, watch the performance and feel the interactive experience. The land exhibition area has created a 15,000-square-meter high-quality Haikou lifestyle experience space, in addition to the display of boats, boat equipment and accessories, it also adds food, coffee, trendy drinks, etc., and sets up 12 themes and 40 activities, bringing citizens a modern fashion life experience integrating "yachting, outdoor life and tourism".

250 yachts dress up the consumer expo to activate the "night economy"

Drone light show, yachtsman award ceremony, boarding experience, "2024 Haikou Sailing Family Invitational Competition", "Fishing in the Expo, Happy in Haikou" 100-person Sea Fishing Competition, "Riding the Wind and Waves, Water Sports Experience Day", "Sea Flying Race FPV Island Flight Challenge", ...... A variety of experiential activities attracted guests from home and abroad and many citizens to come and experience.

"About 14,000 people came to relax in the first two nights. Wang Min, Secretary of the Party Committee and Chairman of Haikou Tourism and Culture Investment and Development Group Co., Ltd., said that the public wharf of Haikou National Sailing Base is the largest yacht wharf in the province, and the Haikou International Boat Show is held here, which is not only a window for Haikou to show its charm to the outside world, but also to enrich the leisure and entertainment life of citizens and tourists. It is hoped that the event will promote the improvement of the quality of Haikou's tourism and culture, create more new consumption scenarios, and stimulate the vitality and potential of urban consumption.

It is reported that the 4th CICG Yacht Show continues the positioning of the previous "market-oriented and internationalized" yacht show, with water as the axis and "play" as the core, to carry out multi-category lifestyle interactive experience, business matching, technical exchanges, cultural performances, and media communication activities, which will become a major business card activity to create the IP image of Haikou city, contribute to shaping the image of Haikou's popular tourist city, and stimulate Haikou's economy through yacht trading, international forums, and various rich C-end activities.

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