Lincang, named after its proximity to the "Lancang River", has the most abundant ancient tea tree resources in Yunnan. Fengqing, known as "Shunning" in ancient times, was born as the "Shunning Tea Factory" during the Anti-Japanese War, and was an important base for the Chinese government to maintain the export of black tea at that time. Lushi Town in Fengqing, located in the center of Fengqing's tea sales to various places, is busy with trade, merchants gather, and has always been an important town on the ancient tea horse road. Lu Shi prospered because of tea, which led to the development of the surrounding tea trade, and also achieved a century-old business name such as "Junchang". Mr. Luo Yingcai, the founder of "Junchang", is the pioneer of Fengqing artificial tea planting, it can be said that without Luo Yingcai, there will be no glory of Junchang, and the special status of Lu Shi on the ancient tea horse road will be slightly dim.
Founded in 1922 by Mr. Luo Yingcai, Junchang has been engaged in the tea trade for a long time and has not stopped production so far. Since the Ming and Qing dynasties, Yunnan's tea has been widely welcomed by people in Tibetan areas and the capital, passing by the Maguotou in Lushi Town or the merchants engaged in the tea trade, more or less have tasted the products of Junchang. Among them, Mr. Luo Yingcai's "West Dew Valley Flower" and "Late Autumn Golden Butterfly" are even more word-of-mouth.
Mr. Luo Yingcai gradually developed from tea planting and initial processing to direct sales of products, forming a one-stop production. Under his promotion, Lu Shi formed the climax of tea development in the thirties and forties of the last century, and Junchang series of products sold well all over the country through the ancient tea horse road. Therefore, the "Junchang" series of tea products enjoyed a high reputation in the industry at that time.
Junchang tea-making process was a must-have at that time, it was a classic representative of the number of teas in history, "Junchang" and "Xiluguhua" tea products became famous, and the century-old Liufang became synonymous with the classics in the hearts of Pu'er tea customers, and the Junchang tea products made at that time still have folk collections.
Due to the excellent quality and excellent taste of Junchang's products, in order to maintain the authenticity and prevent counterfeiting, Luo Yingcai used the blue flying in the tea cake as the identification and anti-counterfeiting distinction, so that the true and best tea products were sent to tea lovers, and it was by virtue of the reputation of conscience that it has become the golden signboard of the "Junchang" that has been flowing for a hundred years, and the blue label Junchang has also become a witness to the highlight moments of the glorious years, and has been included in the 100 votes of China's first-class tea.
Under his promotion, because of the continuous expansion of its scale, the tea industry of Lu Shi flourished, Lu Shi formed the climax of tea development in the thirties and forties of the last century, and the Junchang series of tea products sold well all over the country through the ancient tea horse road, and enjoyed a high reputation in the industry at that time.
A century of recipe and heritage has forged a watchman of the Ancient Tea Horse Road. Founded in 1922, Junchang not only inherits the century-old tea-making skills, but also rejuvenates and reinvigorates the glory through the modern and scientific R&D management system given by the "Six Tea Mountains" of China's top 100 tea enterprises, so that consumers can truly feel the unique Chen Yun from the ancient tea horse road.
The reason why a time-honored brand is called a time-honored brand lies in the fact that a "old" character is not only the founding time "old", but more importantly, the taste of "old road", which contains the special local flavor of the hometown. To achieve the taste of the old way, the ingredients are the key. Junchang has more than 10,000 acres of organic tea raw material base located in Fenhe, Fengqing County, which provides a solid foundation for the inheritance and development of Junchang.
The taste of a time-honored brand requires the inheritance of tea-making skills. As the third-generation successor of Junchang, Ms. Ruan Dianrong, the founder of the Six Tea Mountains, integrated the ancestral blending method in the process of making Pu'er tea, analyzed the influence of different storage environments on the taste of tea, and learned from the convenient drinking needs of the new era, and innovatively launched the dissolved old tea represented by "cellaring", so that the Junchang series products can better meet the diverse needs of consumers.
Over the years, while continuing the classics, Junchang products have been constantly iteratively updated and enriched categories. Adopting the design of the "Junchang" flying 100 years ago, the original version reproduces the big ticket of the century-old Junchang, and launches the high-end Junchang tea ceremony series with red label, blue label, yellow label and green label, so that tea customers can feel the charm of Pu'er tea with a century-old formula and quality.
There are countless time-honored brands in Yunnan, which are the beautiful business cards of Yunnan, which are not only distinctive commercial and cultural landmarks, but also carry the history and culture of the city. At present, a total of 6 batches of 112 brands in Yunnan have been identified as "Yunnan time-honored brands". Yunnan time-honored brands are extremely rich in categories, involving tea, food, medicine, arts and crafts, clocks and watches, etc. In 2020, Yunnan Liuda Tea Mountain Tea Industry Co., Ltd. (brand: Junchang; registered trademark: Junchang) became the sixth batch of "Yunnan Time-honored Brands" recognized by the Yunnan Department of Commerce.
Today's Junchang shop and the old residence of the Luo family compound are the most complete and representative landmark buildings in the ancient town of Lushi, and they are also the historical monuments that tourists must check in. In 2021, the six major tea mountains will hold a time-honored brand listing ceremony at the original site of Junchang in Lushi Ancient Town, Fengqing, and hang the "Yunnan Time-honored Brand" under the plaque of "Junchang", and the centennial witness is also a hundred years of companionship.
The time-honored tea brand is steeped in profound cultural heritage, carries rich historical memory, and brings a strong stroke to the Ancient Tea Horse Road. After a hundred years, the time-honored brand is a fine product left over from the development of China's commerce and handicraft industry, and it is also the carrier of China's excellent traditional culture. Protecting and inheriting time-honored brands and promoting the innovation and development of time-honored brands is not only the inheritance of traditional industries and commercial culture, but also the need to cultivate cultural self-confidence.