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"Pu'er Gift" cultural and creative products
It was officially released at the Pu'er Cultural Center
It is reported that the products released this time cover nearly 30 cultural and creative products in more than 10 categories, such as refrigerator magnets, quicksand coasters, unbroken mirrors, bucket bags, and eternal pens. This is a practice of the creative transformation and innovative development requirements of the excellent traditional Chinese culture, and it is also a cultural and creative product that relies on the rich national culture and tea and coffee culture of Pu'er, and combines urban cultural elements with creative design and market demand.
Wu Qian, chairman of Pu'er National Song and Dance Troupe Co., Ltd., said: "These products mainly show the three elements of Pu'er, the first is the warm and inclusive Jingmai Mountain IP image 'Dashan', followed by the sweet and lovely minority girl 'Caimei' in Pu'er, and then the lively and cheerful 'Curry'." The 'Pu'er Gift' logo is inspired by the Pu'er character 'Pu'er' and presents a smiling face, reflecting the hospitality of the people of all ethnic groups in Pu'er. ”
In terms of appearance and characteristics, the green elements in the ancient tea forest are extracted to reflect the true portrayal of the good ecological environment of Jingmai Mountain, and it is also the image display of the ancient tea forest cultural landscape of Pu'er Jingmai Mountain after its successful application for World Heritage Status.
Caimei was inspired by the Dai ethnic minority who live on Jingmai Mountain.
Curry is an IP image inspired by coffee beans.
"Pu'er Gift"
It is guided by the Propaganda Department of the Municipal Party Committee
Pu'er National Song and Dance Troupe Co., Ltd. with
Henan Huaguan Group jointly built
This logo incorporates
Pu'er Jingmai Mountain, Pu'er tea, Pu'er coffee and other elements
The official release of "Pu'er Gift".
It will better help the development of the cultural industry
and creative innovation of cultural products
Source: Pu'er release