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The warm spring sun sprinkled the boulevard of Xiangyang Park, and the three-story red brick building hidden in the greenery hides the protagonist of this visit, PLUSONE Coffee Shop at 1008 Huaihai Middle Road. This old house, which carried the historical memory of Xiangyang Road Market in the past, is now injected with the modern trend elements of "LOOKNOW" on the basis of retaining the original style, and combined with Xiangyang Park on the side to build a unique "Road Can Make Park" boutique store.
Compared with other stores such as Wukang Road and Anfu Road, PLUSONE Xiangyang Park has distinctive characteristics in terms of location and design, which integrates park culture, nostalgia and modern lifestyle.
The renovation of the old house was jointly presented by LOOKNOW and PLUSONE, who insisted on preserving the historical texture, preserving the basic structure of the original building as much as possible, and recycling and reusing the demolished decoration materials, so as to create an interior environment that not only retains the traces of the old building, but also integrates into the modern aesthetics. The doorknobs in the store are reconstructed from dismantled steel bars, and every corner is full of design details, which have both the rugged texture of retro industrial style and the delicate temperature of memory.
It is worth mentioning that the specially set up rest area at the entrance of PLUSONE is seamlessly connected to the bus stop. While waiting for the bus, citizens can choose to sit in front of the store for a short rest, or they can enter the store to enjoy the fun of leisure shopping.
The sunken area outside the side gate seamlessly connects to Yangyang Park, allowing customers to stroll to the park and get close to nature while sipping coffee. "I was walking in the park with my friends and saw a café and came in from the side. At first glance, the style of the shop looks simple and old, but it feels quite trendy. Ms. Ding, who took photos with her friends, was surprised by the environment of PLUSONE, and she also mentioned that she ordered a cup of "Spring Limited Watermelon Popsicle Bubble Cold Brew Special", in which watermelon ice cream and watermelon pulp seemed to bring the coolness of summer, which was refreshing.
The ground floor space is a perfect blend of coffee shop and boutique, and customers feel like they are in a multi-functional cultural exchange center, and they can transition from a dazzling world of books to a world of trend-setting clothing. The organic combination of in-store merchandise and coffee culture has greatly enhanced the shopping experience of consumers, and people can enjoy a beautiful afternoon with a cup of creative coffee while choosing their favorite clothes.
The second floor brings together many designer brands, and the third floor is a stage for pop-up events and new product launches, presenting consumers with different brand DNA and the latest collections, reflecting the all-encompassing nature of LOOKNOW's space, and providing a comfortable social place for young people to shop, entertain and relax.
By integrating coffee, clothing, exhibitions and other formats, PLUSONE not only attracts more young people to stop and stay, but also activates the needs of social, entertainment, consumption and other dimensions, successfully creating a new consumer experience model. The person in charge of PLUSONE believes that this kind of composite format is an innovative attempt to conform to the trend of the times, effectively prolong the stay time of customers in the store, give more possibilities to the time period from afternoon to dinner, and allow consumers to complete diversified consumption needs in one space.
Whether it is architectural design or business strategy, we are committed to creating a public space that is both familiar and new, so that citizens can not only experience high-quality coffee and fashion clothing, but also enjoy a stress-free and close to life urban slow time. PLUSONE Coffee is inviting every visitor to a coffee journey through time and space with an open attitude.
Reporter: Yang Yixiu, Lu Haijie
Editor: Chen Haixiao
Reviewer: Wei Li