Brother Dong brought the goods, did you buy it? It's just that it was not Liu Qiangdong himself who walked into the live broadcast room last night, but his AI digital person.
At 6:18 p.m. on April 16th, the digital person Dongge launched the live broadcast room of Jingdong Home Appliances on time, attracting more than 12 million people to watch it in more than half an hour. "Brother Dong" introduced a variety of home appliances in one breath,Hisense、Skyworth、TCL brand of a variety of TVs,As well as Midea、Oaks、Hualing and other air conditioners,During the lottery, the benefits were continuous。
But after all, it's a digital person, although the language style is very similar to Dong Ge, but there are obviously some mechanical memorizations, and the real Dong Ge can still see the difference.
Recently, Liu Qiangdong responded to the call of netizens to shout "Please come out of the live broadcast", and decided to meet everyone in the live broadcast in the form of a digital person, and chose to make the live broadcast debut at the same time in the live broadcast room of Jingdong Home Appliances and Jingdong Supermarket. Before the live broadcast started, millions of netizens were already watching.
4month16It is Jingdong Home Appliances Home TV Air Conditioning Super Category Day,Digital human Dongge launched a variety of ultra-low-cost TVs during the live broadcast、Air conditioning goodies。 Among them, Hisense1.5HP first-class energy efficiency air conditioner hangs up6.18% off, the purchase price is only 1297 yuan, Skyworth75Inch TV75A23SShe live broadcast room is only 2699 yuan, etc.
During the live broadcast, many people left messages, saying "I can't grab it, and it will be empty as soon as it goes online".
In addition to recommending home appliances and household goods,Live broadcast benefits are naturally indispensable,Including 1 Hisense TV worth 6199 yuan75E5N Pro、2Set worth 2299 yuanTCL、100,000 yuan red envelope rain,And 1 ticket of inestimable value 2024 Euro Cup final, etc。
Since last year's Double 11, JD's live broadcast has exploded, different from other talent anchors, JD's live broadcast has been used in the way of "no pit fees, no commissions", while benefiting consumers, it also hopes to help more high-quality brands and businesses achieve high-quality and sustainable development.
In fact, not only Liu Qiangdong, in recent years, it has gradually become a trend for entrepreneurs to stand up for their own products. Lei Jun, CEO of Xiaomi Group, also announced today (April 17) that it is planned to open a live broadcast at 4 pm on April 18.
This is not Lei Jun's first live broadcast, as early as two years ago, on the occasion of Xiaomi's 10th anniversary, Lei Jun opened the first Douyin live broadcast with goods, and posted 20 Xiaomi explosive products in one fell swoop, in less than 2 hours, the payment amount exceeded 100 million yuan.
On March 14, Li Bin, founder, chairman and CEO of NIO, also made his live broadcast debut on social platforms. The cumulative number of viewers of a live broadcast exceeded 10 million, and the number of simultaneous online viewers exceeded 100,000.
Zhou Hongyi, the founder of 360 Group, said bluntly that entrepreneurs should be Internet celebrities, people's brains have been formatted by short videos and live broadcasts, and no one knows that companies have no Internet celebrity products.
Different from the live broadcast of the big guy in the past, Liu Qiangdong's live broadcast adopts the form of digital human live broadcast, and uses the AI-driven large-profile digital human technology developed by JD Yunyanxi behind it. This may be the industry's first big guy digital human live broadcast, and it also makes the topic "can digital human live broadcast replace real live broadcast" to spark discussion again. Some netizens feel that the form of digital live broadcast is novel and reduces costs, while others feel that digital human live broadcast lacks the fun of affinity and real-time interaction.
Source: Metropolis Express Editor: Hang Qi Editor: Lai Ting Review: Lu Hongmei
No holiday notice!Be vigilant!You can be infected after 10 seconds of contact!Some businesses "run away with hundreds of pounds of gold"?The latest response! The China Securities Regulatory Commission speaks! Advertising business cooperation: 18691889892