Liu Qiangdong, the founder of JD.com, made his live broadcast debut with a great success
Recently, Liu Qiangdong, the founder of Jingdong Group, made his live broadcast debut in the JD live broadcast room with the image of "purchasing and selling Dongge AI digital human", which is an important attempt by JD in the field of live streaming. This live broadcast not only achieved hot data results, but also released a new signal for JD's AI e-commerce strategy.
The number of viewers is booming
The live broadcast attracted a large number of users, and the data showed that it had more than 20 million views in the past 1 hour. Users have shown great curiosity and anticipation for this new form of live streaming. The average length of stay of users during the live broadcast period reached 5.6 times the daily average, which shows that users are deeply attracted by this fresh and interesting form of live broadcast.
The number of orders is overwhelming
What's even more surprising is that in just 40 minutes, the overall order volume of the live broadcast room exceeded the 100,000 mark. The turnover of Jingdong Supermarket's "10 billion agricultural subsidies" products increased by 5.7 times compared with last Sunday in half an hour, which shows that users favor the products recommended in the live broadcast room.
AI digital humans are praised
In this live broadcast, Liu Qiangdong did not appear in person, but showed people with the image of "purchasing and selling Dongge AI digital humans". This new AI digital human image has won praise from many netizens and is considered to be a model of the perfect integration of technology and the traditional retail industry. Some netizens said: "AI digital humans are super innovative, and the future is promising!"
The live streaming of virtual digital humans still needs to be improved
Although the live broadcast achieved good data results, there are some areas that need to be improved. Many netizens commented that the "Procurement and Marketing of Dongge AI Digital Human" is too blunt and lacks the emotional expression and affinity of the real anchor. Some netizens bluntly said: "Although digital people are very cool, I still hope that Liu Qiangdong himself can go into battle in person." ＂
Emotional connection is key
The person pointed out that it is difficult for virtual digital people to completely replace real anchors at present, and emotional connection is the key to attracting users. Compared with a cold digital image, a live anchor is more likely to resonate emotionally with the audience and effectively interact with users through channels such as tone of voice and facial expressions.
The content ecosystem still needs to be built
Relying solely on the image of a virtual digital human for live streaming may make users aesthetically fatigued in the long run. JD.com also needs to invest in the construction of the content ecosystem, cultivate more high-quality live anchor lineups, and organically combine virtual digital humans with real anchors to give full play to their unique advantages.
The future of the industry is promising
Although this live broadcast has achieved good results in terms of data, there is still room for improvement at the level of emotional interaction. The affinity of live anchors may be more attractive to users, while AI digital humans can be used as a novel form of assistance, and the two complement each other and will surely bring new vitality to the live streaming industry.
The new form of live streaming is worth looking forward to
This time, Liu Qiangdong, the founder of JD.com, carried out live broadcast with the image of "purchasing and selling Dongge AI digital human", which is undoubtedly a groundbreaking attempt. As a traditional e-commerce giant, JD.com's move shows its innovative thinking in AI technology and new retail models.
AI digital humans may become the norm
AI digital humans are not only promising in the field of live streaming, but are also expected to be more widely used in other fields in the future. Compared with real anchors, AI digital humans have natural advantages in terms of working hours and appearance design, and can also avoid some human errors and controversies.
At present, AI digital humans still have shortcomings such as insufficient emotional expression, but with the continuous iteration of technology, affective computing and interactivity will be enhanced. AI digital humans may be normalized in fields such as live streaming and virtual idols.
Convergence and innovation are in the ascendant
In addition to AI digital humans, live streaming itself is an emerging marketing model, and its innovation has just begun. Live streaming will be deeply integrated with cutting-edge technologies such as AI, VR/AR, etc., bringing users a more immersive and immersive experience.
The content forms and operation models of live streaming will also become increasingly diversified, no longer limited to a single platform or vertical field, but showing a development trend of cross-border and pan-entertainment, bringing more fun and surprises to users.
Although live streaming is still an emerging thing, its future is promising, and it will have a far-reaching impact on many fields such as e-commerce, marketing, and technology. We have reason to believe that a new form of integrated and innovative live streaming will emerge in the near future, bringing users a new consumption experience.