Liu Qiangdong personally went out, and Jingdong officially entered the short video
Liu Qiangdong, the founder of Jingdong Group, made his debut in the live broadcast room after 6 years, and this time he did not appear in person, but appeared in the form of an AI digital human "Purchasing and Selling Dongge". This marks JD.com's official entry into the field of short video, leading a new round of content innovation and reform in the e-commerce industry.
JD.com's move is intended to make up for its own shortcomings in content marketing. For a long time, JD.com has focused on commodity trading itself, and has invested less in content production and marketing, making it difficult to attract public domain traffic. By entering short videos, JD.com hopes to attract users with high-quality short video content, which in turn will be converted into actual transactions.
In order to achieve this goal, JD.com took out a subsidy of 1 billion cash and 1 billion traffic. The funds will be used to attract high-quality content institutions and creators to settle in JD.com and contribute high-quality short video content to the platform. The types of content that will be subsidized include original videos such as evaluations and outfits.
In addition to cash subsidies, JD.com will also provide traffic support for settled content creators. With JD.com's huge user traffic, high-quality content will be fully exposed, thereby attracting more users' attention. This is a great plus for content creators, who can quickly accumulate followers and monetize their content.
JD.com's foray into short video is an important strategic layout. Through the dual subsidy of cash and traffic, JD.com is expected to gather a large amount of high-quality content in a short period of time, thereby enhancing its competitiveness in the field of content marketing and providing users with a richer content experience.
The short video industry is hot, and content e-commerce has become a new trend
In recent years, the short video industry has developed rapidly and has become the mainstream entertainment and social mode for people. The number of monthly active users of the head platform represented by Douyin has exceeded 1 billion, and the number of users is huge.
As users continue to concentrate on short video platforms, major platforms are also accelerating the layout of content e-commerce and seeking new profit models. Content e-commerce refers to attracting users through high-quality content, and then directing users to the product purchase link to realize traffic monetization.
As an industry leader, Douyin has been increasing its investment in content e-commerce. In 2022, Douyin launched the "Douyin Shopping" e-commerce portal, which closely combines content and products. Users can not only watch interesting short videos, but also directly place orders for the products they are interested in.
In addition to e-commerce, live streaming has also become a new money-making model for short video platforms. On platforms such as Douyin and Kuaishou, many top Vs are trying to sell goods through live broadcasts. They recommend and sell various products to fans through lively and interesting live broadcasts, and earn commission shares.
Vertical content has also become a new development hotspot for short videos. Some niche-focused content creators, such as beauty, fitness, automotive, and more, are attracting a large number of fans with their expertise and insights. Not only is their content valuable, but they can also work with brands to monetize in a variety of ways.
The short video industry is developing from pure entertainment and social networking to diversified directions such as content e-commerce and vertical content, bringing new earning opportunities and growth momentum to the industry.
How ordinary people can seize the opportunity to make money from short videos
For ordinary people, short video platforms undoubtedly provide them with new opportunities to show themselves and create value. Many grassroots bloggers have earned a decent income and a decent living on short video platforms by creating high-quality content.
How can ordinary people really seize this opportunity? and use their expertise to work on vertical content creation. Whether it's beauty, fitness, automotive, or other fields, as long as the content is professional and valuable enough, it can attract a large number of fans.
For creators who already have a certain fan base, you can try the monetization model of live streaming. Recommending products to fans through vivid and interesting live broadcasts can not only earn commission shares, but also further deepen the interaction and stickiness with fans.
In addition to content creation and live streaming, ordinary people can also try other monetization methods such as tipping gifts. Some popular creators tend to earn more tips than advertising revenue, which is also a shortcut to making money.
It's not easy to really make money on a short video platform. Creating high-quality content, maintaining good interaction with fans, and accumulating influence and audience base are the basis for earning revenue. At the same time, it is also necessary to continuously learn new operational skills to keep up with industry development trends.
Short videos have opened a new door to financial freedom for ordinary people. As long as you are willing to work hard and master reasonable operation methods, ordinary people have every chance to get a piece of the pie on this track.