Facing the second half of new energy vehicles, the Baojun brand has entered the era of "structural car manufacturing".

(Baojun Yue also Plus, Bao Jun Yue also 2024 model.) Photo courtesy of the enterprise)

Reporter Xia Zhibin and Quartz Jing reported from Shanghai

"Bao Jun Yue also gave it to 'me' who once walked the world with a sword, and Bao Jun Yue also added it to 'us' who walked towards firewood, rice, oil and salt. On April 12, Zhou Yu, deputy general manager of SAIC-GM-Wuling Brand Division, told reporters from China Business News and other media.

At the press conference on the same day, the Baojun brand released the world's first electric and intelligent architecture defined by the needs of the people, "Tianyu Architecture", and officially announced that four new cars will be launched this year. The two first new cars of Tianyu architecture are Baojun Yueye Plus and Baojun Yueye 2024 model.

Zhou Yu further said: "One of the commonalities of these two cars is 'Yue', that is, happiness. In addition, they are all in the shape of a square box, Baojun Yue can also achieve my dreams, Yue Ye Plus can meet our expectations, and 'Yue Yourself' is also 'Yue Jia'. ”

The reporter learned that the two new cars are available in two configuration models: flagship version and Zhizun version, the official guide price of Baojun Yueye 2024 is 80,800 yuan and 90,800 yuan respectively, and the official guide price of Baojun Yueye Plus is 93,800 yuan and 103,800 yuan respectively.

"Whatever the people need, Wuling will build. For the original intention and mission of the Baojun brand, Zhou Yu said, "The Baojun brand is determined to be more new than the new force (brand), comprehensive renewal, we must strive to become the people's technology, to make intelligent technology within reach, to bring down the price of those high-flying intelligent technology, this is the original intention and mission of our Baojun brand." ”

Four new models will be launched during the year

"How to bring down the price of intelligent technology? The most important thing is to have scale, if there is no scale, the price will not be able to come down, and the prerequisite for scale is to have a foundation and architecture. Regarding the release of the Tianyu architecture, Zhou Yu said.

The reporter learned that the architecture follows the three core concepts of user decision scenario, scene generation demand, and demand definition function, and is divided into three platforms: D, M, and S, and covers A00 to C-class full-size models, including different power combinations of pure electric and hybrid.

Specifically, the three platforms are oriented to the different scenario needs of different groups of people. Among them, the D platform is a large-size platform, with a length spanning 4600mm-5100mm, which is the first choice for mature families and multi-child families to create a global multi-scene, high-quality, and large-scale family car, while the M platform is the most economical platform, covering the size range of 3500mm-4600mm medium-sized scooters, and is the first choice for young singles and newlyweds/small families.

The reporter noted that the S platform focuses on personality and convenience, with a length of 2500mm to 3500mm, and is the world's best-selling and most convenient leader in small scooters.

Based on the technical support of Tianyu architecture, the Baojun brand will further accelerate its product layout and plan to release four new cars this year. The first intelligent pure electric SUV on the M platform is the Baojun Yueye Plus, and the trendy pure electric SUV on the S platform is the Baojun Yueye, and the 2024 model has been launched on April 12. The first five-seat full-scene smart SUV will be officially launched in the third quarter of 2024, and the first large six-seat full-scene smart SUV will be unveiled in the fourth quarter of 2024.

Taking the 2024 model of Baojun Yue as an example, its appearance adopts the only square box design language in its class. The 2024 Baojun Yueye, as the only transportation model in its class equipped with high-end intelligent driving, provides rich functions in intelligent driving. Through one-click operation, users can easily turn on the seven driving scene functions of intelligent driving, chaotic lane line response, lever lane change, curve intelligent speed regulation, obstacle recognition and response, close-range congestion response, and man-machine co-driving, which greatly improves the convenience and safety of driving.

In addition, the new 2024 Baojun Yue also has the only intelligent/memory parking function in its class, which can identify more than 1,000 kinds of parking spaces, and the average parking time is only 30s, which perfectly solves the "parking difficulty" of urban commuting. At the same time, the 2024 model of Baojun Yue is also equipped with 6 active safety assistance such as 360° panoramic image and standard AEB to ensure a safe and reliable intelligent driving experience.

In terms of comfortable driving and safe travel, Baojun Yue Plus also takes the needs of families as the benchmark to create a high-quality, high-standard leapfrog experience. Based on the original pure electric design of the Tianyu architecture, the Baojun Yue Plus adopts a front-wheel drive layout, equipped with a more powerful 75kW high-power motor, with a peak torque of up to 180N·m, a top speed of 150km/h, and a faster power response.

In terms of safety, Baojun Yue Plus is equipped with a million-selling 0 spontaneous combustion battery, with four core advantages including two horizontal and seven vertical MUST multi-functional integrated super structural design and non-fire cells, to build a full range of battery safety protection, and also adopts a high-strength cage body design, with high-strength steel accounting for 71.9% of the vehicle, of which 22 are ultra-high-strength hot-stamping steel.

Open the era of high-end intelligent driving 100,000 levels

As we all know, for mainstream families, travel is equally important. Baojun adheres to the equal rights of science and technology and brings more mainstream families an accessible smart travel experience. Baojun Yue Plus is also equipped with the only high-end intelligent driving assistance without a map within 200,000 yuan.

Baojun Yue Ye Plus is the first time to implement BEV perception technology to 100,000 yuan intelligent driving model, which is equipped with the latest generation of smart driving, using strong perception, weak dependence of strong vision BEV technology scheme, equipped with 8 million pixel inertial navigation binocular camera, through BEV enhancement real-time online, build a god overlook view, to achieve high-end intelligent driving assistance that does not rely on high-precision maps.

The reporter learned that the latest generation of Osmo Smart Driving equipped with Baojun Yue Plus is jointly developed with DJI Vehicle, which can be used all over the country and is easy to use throughout the country. There are many OEMs that cooperate with DJI Vehicles, why is Baojun easy to use in the country?

Regarding the above problems, Baojun said that because Baojun has done a lot of targeted optimization and testing, the R&D team has run through the most complex road conditions in the country, done a lot of road tests, and tested and optimized the performance of stoppage avoidance, following start and stop, and active lane change in various scenarios. Baojun is also one of the few OEMs to do smart driving road tests in third-tier cities and below, and through a large number of road tests, a large number of specific scene optimization, and special calibration of special road conditions, the smart driving experience is done well, so that "it can be used in the whole country, and it is easy to use in the whole country".

In addition to high-end intelligent driving, Baojun Yue Ye Plus is also the only pure electric square box with the "City Memory Pilot" function at the 100,000 level, which can create a route with one learning, and can realize mainstream NOA functions such as going straight at intersections, turning left and right at intersections/making U-turns, starting and stopping at traffic lights, intelligent speed limiting, active lane changes, active overtaking, and intelligent detours, and the route supports up to 10.

It is understood that the performance of Baojun Yue Plus in front of the car stationary, pedestrian right side crossing, pedal/motorcycle crossing and other scene tests far exceed the national standard, but also for some special obstacles, such as cartons, cone barrels, etc., accurate identification, steady stopping. In addition, in terms of full-scene intelligent parking, Baojun Yue Plus is also adapted to more than 1,000 car scenes, covering 99% of the country's car spaces, and it is more assured to park, and the probability of "one in" has achieved more than 80%.

The reporter learned that Baojun Yue Plus can also achieve all-round intelligent delivery. It is reported that the industry's first "AI smart outbound", which integrates intelligent warehousing, direction judgment and path planning functions, and the parking scene is not troubled by the shape of the vehicle and the status of the vehicle. It is worth mentioning that if there is an obstacle on the side when leaving the garage in a straight line, it can intelligently steer and park to a position where the driver can smoothly open the door and get on the car.

It is worth mentioning that Baojun Yue Plus does not sell futures, and the high-end intelligent driving assistance function will be delivered when it is listed, and it will be opened upon delivery, officially opening the 100,000-level era of high-end intelligent driving. In addition, as the first choice for mainstream families to travel in the city, Baojun Yue Plus is also equipped with more practical technologies such as built-in dash cams and a new generation of intelligent networking, with more than 100 highlights all standard.

In terms of channel construction, the Baojun brand said: "The channel system will be further upgraded, and the Baojun brand has 149 franchised stores covering 117 cities across the country, and the number of Baojun franchised stores nationwide will increase to more than 300 by the end of the year, providing users with high-quality and convenient car purchase services." At the same time, relying on the strong service system of more than 2,800 stores of SAIC-GM-Wuling across the country, the urban coverage rate is 98%, and there is a service point every 20 kilometers on average, so that each user can use the car more at ease. ”

(Editor: Quartz Jing Review: Tong Haihua Proofreader: Yan Jingning)