In the automotive industry, quality is the core element that constitutes a company's competitiveness. A company with a high-quality quality control system and exquisite craftsmanship can create a truly "good car", and sales volume is the highest praise for providing excellent quality products. With the announcement of market sales in the first quarter, Chery Group once again shined in the automotive industry, and sales continued to grow.
According to the data, Chery Group sold a total of 348,019 vehicles from January to February 2024, a year-on-year increase of 69.5%. Among them, Chery Group sold 200,992 units in January 2024, a year-on-year increase of 107.5%, and monthly sales exceeded 200,000 units for the fourth consecutive month. In February, the Group sold 143,155 vehicles, making it the No. 1 brand car seller in China. In March, Chery Group sold 181,585 vehicles, up 45.3% year-on-year, and sold 529,604 vehicles in the first quarter, up 60.3% year-on-year.
With the spirit of "old scalper", China Chery was created
The configuration of a car may be able to meet the needs of the moment, but its quality is the key to whether it can stay with you for a long time. Not only can it provide a comfortable and safe driving experience in the short term, but more importantly, it can maintain stable performance and reliable operation.
Chery Group has been forging ahead for 27 years, just as Yin Tongyue, chairman of Chery, often puts on his lips, Chery has no smart people, but a group of "old scalpers" who are serious about technology, make good cars in a down-to-earth manner, sincerely treat users, and study hard. Achieve sincere, pragmatic and technology-oriented China Chery.
At present, Chery Group has laid out a global R&D system including 8 R&D centers in North America, Europe and Shanghai, and has applied for more than 29,000 patents and authorized more than 18,000 patents, of which 32% are invention patents, ranking among the top in the industry. Chery Group is also the only car company in the industry with a lifetime warranty for all models of all brands under the group, demonstrating Chery Group's strong technical strength and quality confidence, and it is also the only car company in the industry with a lifetime warranty for used cars of all brands and models under the group. Therefore, in the "2023 China New Car Quality StudySM (IQS)" released by J.D. Power, Chery won the first place in the quality of China's own brand new cars in one fell swoop.
With the continuous improvement of products, Chery's sales have accelerated
The continuous increase in sales marks the continuous enhancement of consumers' recognition of Chery, and Chery has also continued to improve its products to allow users to have more leapfrog experiences. In terms of SUV products, the Chery Tiggo brand will win the global sales championship of Chinese brand fuel SUVs in 2023, and has been recognized by more and more users.
At present, the Chery brand has created a product matrix such as Tiggo 9, Tiggo 8 and Tiggo 7, among which, Tiggo 9, as the flagship model of the Tiggo family, occupies the flagship of 200,000-level Chinese brand SUVs, and is equipped with various flagship-level comfort configurations in an all-round way, redefining the new standard of 200,000-level flagship of its own brand. Since its listing, the monthly sales volume has gradually increased, and it has won industry awards such as the "Top Ten Body" award of China Automotive Research Institute and the "Best SUV of the Year" award at the CCTV Ceremony.
The Tiggo 8 champion family has won 32 championship championships and 12 product honors with its excellent product strength. In 2023, it will be the sales champion of mid-size SUVs and 7-seater SUVs of Chinese brand fuel models, and become the fastest Chinese brand mid-size SUV and 7-seater SUV to reach 500,000 units, which has been absolutely recognized by the market.
The Tiggo 7 also stands out in the compact SUV segment. At present, it sells well in 66 countries and regions around the world, and has become the export champion of Chinese brand SUVs for two consecutive years, with cumulative sales of more than 380,000 units.
Accelerate category innovation, Chery is popular overseas
In order to meet the market demand of different users, Chery Group has built a multi-brand matrix system, with four major passenger car brands under its umbrella, Chery, Xingtu, Jietu and iCAR, focusing on different tracks for category innovation, and the multi-brand matrix covers from household to luxury, from mass to personalization, to fully meet the needs of users for multi-faceted and all-scenario car use. No matter what model you need, there are star products in Chery Group's brand matrix.
At present, the domestic automobile market has already entered the stock stage, and only by continuing to explore overseas markets can we maintain the growth of data. Chery is one of the first Chinese car companies to export, and has accumulated a deeper reputation in the export field and has obvious advantages. In 2023, Chery Group exported 937,148 vehicles, up 101.1% year-on-year, ranking first in Chinese brand passenger car exports for 21 consecutive years. Up to now, Chery Group has accumulated more than 13 million global automobile users, including 3.35 million overseas users, and has gained the trust of users around the world. Chery has formed a dual advantage in price and quality of export products, and has been highly recognized by the international market.
Behind Chery Group's sales of Changhong is the persistence and pursuit of quality. Chery Group has always insisted on high-quality car manufacturing based on the user's scenario, and even in the context of the price war, it still adheres to the value orientation and responds to the market and users with pragmatic product strength and sincere prices. It is believed that in the future development, Chery Group will have a better future.