From 2023 to 2024, the "price war" will sweep the entire new energy vehicle market, accompanied by the decline in profits and the slowdown in growth, the major car companies will collectively weaken, and the price war will be mute. GAC Aion relied on its absolute strength to take the initiative, and on April 15, the AIONY Plus cut its price by 10,000 yuan (excluding YPlus 310 Xingyao), once again consolidating the dominance of the entry-level SUV and winning the first advantage in the second half of the battle. On April 17, the official price of AIONS MAX was reduced by 10,000 yuan, the second shot of the price war was launched, and the value standard of the mainstream family sedan was rewritten, and the advantage of being the last to take the lead continued to strengthen.
MAX dropped by 10,000, and the family sedan entered the oligopoly era
On the surface, it seems that they are all price reductions, but behind them there is a world of difference. Most car companies cut prices passively to survive.
Aion's official surrender is really for the benefit of science and technology. As the number one pure electric sedan car, AIONSMAX has been widely loved by young families since its listing, and after the official drop of 10,000 yuan, the intelligent luxury sedan car has reached the range of 130,000 yuan, so that more ordinary families can easily own and enjoy the luxurious road yacht cabin at any time. It has the largest rear seat space in its class at 965mm, and the comfort is even comparable to that of a B-segment executive sedan. The rear seat cushion has a height of 350mm, which is ergonomically designed to create the most comfortable ride for passengers. The whole family can lie down on the large sofa in the yacht box of AIONS MAX and enjoy the 11 Ziqi Concert Hall.
After the official landing, 80 stars shine, and the 610km ultra-long endurance of the luxury family sedan reached the level of 140,000 yuan. The AIONS MAX 610km long range raises the ceiling of the battery life of pure electric sedans in the same class. The Aion brand took the lead in popularizing the "pure electric long range", breaking the shackles of fuel vehicles on new energy battery life. Through the optimization of electronic control and circuitry, AIONSMAX has achieved a 28% increase in charging efficiency, and the vehicle can be restored to a full state in two rounds of Glory of Kings. The key is that there is no need to use exclusive charging piles, and the national standard fast charging piles are also applicable, coupled with the perfect energy supplement guarantee of the Aion brand, covering 338 cities across the country and nearly 1.6 million charging piles, which solves the problem of users' charging anxiety from the root. The combination of long battery life and fast energy replenishment completely solves consumers' range anxiety, and a full battery outperforms a tank of oil.
The 80 Xinghan, which integrates automatic parking, L2 intelligent driving, 610Km ultra-long endurance and luxury yacht cabin, also came to the surprise 160,000 range. Intelligent driving is the biggest daily commuting car demand of new energy vehicle users, but as a new energy giant, the measures are completely different, and it is obvious that Aion understands consumers better. It has the most stable L2 in its class, the exit rate is 30% lower than that of competing products, and it relies on leading algorithms to accurately center it, with a deviation of no more than 10cm, and it far exceeds the domestic first-line luxury brands in terms of intelligent driving. Whether it's high-speed cruising or low-speed following, MAX can intelligently take over the vehicle, fully reduce driving fatigue, identify non-motorized vehicles and pedestrians in the blind spot, and brake in time to avoid risks. After arriving at the destination safely, even if the mother is holding the baby with one hand, she can also park the car remotely with one key, even if it is a 30cm limit narrow parking space, you can enter and exit freely.
Aion seeks benefits for ordinary families, effectively transforms more scientific and technological dividends into the interests of the majority of consumers, grasps the pricing power of A-class sedan chairs, shows the pattern and responsibility of the national team vanguard, and fully reflects the strength and confidence of dominating the A-class sedan car market.
With bottomless reserves of technology, Aion keeps the bullets flying
When the industry is collectively worried about survival, the reason behind the large-scale technology benefiting the people is that Aion has always adhered to full-stack self-developed scientific and technological innovation, used scientific and technological efficiency to improve operating efficiency, and transformed scientific and technological dividends into user benefits.
First of all, GAC Aion adheres to the full-stack self-development of EV and ICV technologies, and has become one of the few new energy vehicle companies in the world that fully possesses the full-stack self-research capabilities and industrialization capabilities of three-electric + intelligent networking. Secondly, intelligent manufacturing is also an important part of stimulating new quality productivity. GAC Aion strives to improve total factor productivity, and its intelligent ecological factory has won the honor of the world's only new energy vehicle "lighthouse factory", becoming a model for the global new energy vehicle manufacturing industry and pointing out the development direction. Finally, industrial chain innovation is of great significance. GAC Aion has played an active role as the "chain master", built an advanced, independent, stable and controllable industrial chain, and successfully ranked among the world's leaders in the field of electric power.
The second round of price war allowed Aion to win the development opportunity and build a solid technological moat. After the two rounds of official surrender, Aion showed the bottomless scientific and technological strength to the industry, won the support of the majority of users, and will also help Aion continue to lead in the knockout round at the end of the circle.