Recently, the well-known blogger @Digital Chat Station broke the news: "Huawei Pura70Ultra data is really 50Mp 1/0.98" RYYB one-inch super bottom main camera, this size is very interesting". It can be seen that its benchmark Mate60 Extraordinary Master, the Pura70Ultra is priced at more than 10,000 yuan.
Combined with yesterday's revelation that "Huawei's Pura 70 series production capacity is still unequal between supply and demand,At present, the offline distribution situation is Pura 70≈Pura 70 Pro+>>Pura 70 Pro,And the front two have Lezhen versions sold with FreeBuds 5 Ultimate。 The Pura 70 Ultra is pending, and the first batch of blind appointments is not available." Then there is no doubt that the four models of the Pura 70 series are the four models that are benchmarked against the Mate 60 series.
On the other hand, Huawei's new Pura series is in Spanish, which translates to be pure and beautiful, and the positioning of the mobile phone is consistent, focusing on fashionable people/image people. And the Mate series, which translates to mean partner/assistant, is exactly the same as the positioning of mobile phones: business users. As for the nova series, it means new star in English, and it is used in mobile phone models to represent the younger generation, which is completely consistent with the model group of the nova series, the young group.
In this way, the nova/Mate/Pura series has realized the brand positioning interpretation of the product, and the original P series actually does not have much [connotation]. Therefore, the upgrade of the P series to Pura this time is an act of brand upgrading, and for Huawei, the advantages outweigh the disadvantages, and for our majority of pollen, it may be necessary to pay more out of pocket.
In this way, the storage capacity version of the four models of the Pura70 series is relatively clear, Pura70/70Pro will continue Mate60/60Pro, Pura70Pro+ will continue Mate60Pro+, and Pura70Ultra will exclusively enjoy Mate60RS Extraordinary Master 16+1TB.
Let's guess at the price of a wave of Pura70 series
(1)Pura70:
12+256GB/¥5488
12+512GB/¥5988
12＋1TB/￥6988
（2）Pura70Pro
12+256GB/¥6488
12+512GB/¥6988
12＋1TB/￥7988
(3)PERIPHERAL70PRO+
16+512GB/¥8988
16＋1TB/￥9988
(4)Pure70Ultra
16＋1TB/￥11988
Compared with the 256GB of the previous generation P60 series, Pura70 has increased by 500 yuan, which is more in line with the brand effect of Pura, which is on par with the Mate series.
Would pollen be willing to buy the Pura 70 series, or wait for the Mate70 series in September?
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