Editor's note: In accelerating the process of comprehensive rural revitalization and agricultural modernization, supply and marketing cooperatives and banks play a vital role in agriculture-related finance. Although they belong to different forms of economic organization, they are jointly committed to serving the "three rural" areas - promoting agricultural development, improving rural living standards and enhancing the well-being of farmers. Helping agriculture with data has always been a cooperation path explored by Hunan Supply and Marketing Cooperatives and Hunan Branch of Industrial and Commercial Bank of China. In the context of the development of new quality productive forces, in the critical season of spring plowing and preparation, "storing grain in technology" is also the direction of cooperation between the two sides.
Under the promotion of social banking cooperation, Yijianhe Village Supply and Marketing Cooperative, located in Yuhu District, Xiangtan City, provides nearby villagers with many services such as agricultural material distribution, daily necessities sales, agricultural socialization services, agricultural product purchase and sales, and rural finance.
Changsha County Qingshanpu Supply and Marketing Cooperative cooperated with ICBC's "Xingnongtong" rural inclusive financial service point, and its business service functions have been continuously reshaped and upgraded.
Red Net Moment News reporter Shao Jiali correspondent Wang Hao Wen Zhizhi reported from Changsha
Grassroots cooperatives are born, grown up and developed in rural areas, and are at the forefront of supply and marketing cooperatives serving the "three rural" areas. The foundation of the supply and marketing cooperatives all over the land of Sanxiang and deep into the fields also comes from this.
For two consecutive years in 2023 and 2024, "comprehensively promoting the 'strong foundation and strong energy' project and continuing to deepen the comprehensive reform of supply and marketing cooperatives" was written into the No. 1 document of the Provincial Party Committee. This year is the "year of consolidation of the grassroots foundation" of the supply and marketing cooperative system in Hunan Province, and the work of the supply and marketing cooperative system in the province has become a clear orientation for the work of the supply and marketing cooperative system in the province.
For a long time, the cooperation between Hunan Federation of Supply and Marketing Cooperatives and Hunan Branch of Industrial and Commercial Bank of China has also been at the grassroots level. Basic subsidy, marketing incentives, business development...... Every cooperation between the two sides is to "empower and empower" grassroots communities, and every task is constantly promoting "strengthening the foundation and strengthening energy".
Precise "empowerment and empowerment" of grassroots service outlets to achieve "one point multi-function"
Grassroots cooperatives have always been the key to supply and marketing cooperatives occupying the rural market.
By the end of 2023, there will be 1,308 grassroots societies in Hunan Province that have passed code certification. These grassroots cooperatives, which are rooted in rural areas, have a wide range of points, and are criss-crossed, providing all-round, zero-distance, and economical and convenient services for farmers' production and life.
This year, the Hunan Provincial Supply and Marketing Cooperatives and the Hunan Branch of the Industrial and Commercial Bank of China jointly cooperated to carry out the work of "empowering and empowering grassroots cooperatives and cooperating to build grassroots service outlets".
Empowerment and empowerment, that is, the Provincial Federation of Supply and Marketing Cooperatives has signed agreements, jointly written, guided the implementation, and supervised the implementation of the working methods with provincial and above banks, insurance, communications, express delivery, e-commerce and other enterprises and institutions, and endowed the grassroots cooperatives with relevant businesses and functions, and realized the "one point with multiple functions, one network with multiple uses" with the superposition of service categories.
Yijianhe Village Supply and Marketing Cooperative, located in Yuhu District, Xiangtan City, is engaged in agricultural material distribution, daily necessities sales, agricultural socialization services, agricultural product purchase and sales and other services, and the basic needs of nearby villagers for production and life have been greatly convenient and satisfied here. Under the joint promotion of Xiangtan Supply and Marketing Cooperative and ICBC, ICBC Yuhu District Branch reached a cooperation intention with the grassroots cooperative, clarified the minimum amount of business cooperation subsidies, and will provide a cashier system for the "supply and marketing" supermarket of the village community, and tailor-made financial products to serve the "three rural".
The joint construction of social banks has brought capital subsidies and business commissions to grassroots communities, opened up a position for banks to sink into towns and villages with inclusive finance, and smoothed the "last mile" of financial services in rural areas. In Changsha County Qingshanpu Supply and Marketing Cooperative, projects such as "Supply and Marketing Excellence Card", "Supply and Marketing Excellence Supermarket" and "New Sanxiang Industry and Finance Cloud" are being rolled out.
It is understood that there are currently 328 supply and marketing cooperatives in the province. In Zhuzhou, various business entities such as Dongjiayuan Supply and Marketing Cooperative in Lusong District, Superior Supply and Preferential Supermarket in Lukou District, and Yanling Xinsanxiang Supply and Marketing Modern Agricultural Service Co., Ltd. have successively signed cooperation agreements with ICBC Zhuzhou Branch on "Xingnongtong" rural inclusive financial service points.
We will continue to "strengthen the foundation and strengthen the energy" and "link agriculture with agriculture" to help the comprehensive revitalization of rural areas
The grassroots cooperatives, which are constantly improving their quality and upgrading, have attracted the majority of small farmers, individual industrial and commercial households and all kinds of new agricultural business entities to actively participate in cooperation, and have greatly improved their ability to link agriculture with agriculture and small enterprises with micro enterprises, and have become an indispensable and important force for promoting the comprehensive revitalization of rural areas.
Carrying out agricultural socialized services is the most direct, vivid and concrete embodiment of supply and marketing cooperatives serving farmers' production. Since 2016, the No. 1 Central Document proposed the implementation of the agricultural socialization service support project, and the annual Central Document No. 1 will put forward new specific requirements for agricultural socialization services.
In Hunan, from actively promoting the "field trusteeship" model, to providing "ten generations" services for grain production, to building a regional, comprehensive and whole-process agricultural socialization service alliance platform, the agricultural socialization service mechanism of supply and marketing cooperatives has continued to innovate, the service field has been continuously expanded, and the service quality has been steadily improved.
This time, the Social Bank joined hands to build a bridge for the development of agricultural socialized services and financial empowerment. Changde clearly takes the Dingcheng District Xiejiapu Supply and Marketing Cooperative (Hunan Yize Ecological Agriculture Technology Co., Ltd.) as the pilot unit, and the Industrial Bank of China has granted it a credit of 5 million yuan for 3 years, which makes the problems of insufficient funds for agricultural operators, difficult to expand the scale of production, and lack of financial support for the extension of the industrial chain to be "ice-breaking".
In 2024, the service subjects of supply and marketing cooperatives in the province will undertake more than 1.25 million mu of agricultural socialization service tasks, an increase of more than 100,000 mu over last year, and will be at the forefront of the national supply and marketing cooperative system. On the online platform of the "Grand Alliance", 529 banking institutions (including branches) and 100 insurance institutions (including branches) have continuously delivered financial "living water" to the fields, and 5,893 service products have benefited thousands of farmers in Sanxiang.
A sound organizational system and business service network, as well as a good reputation and reputation among rural farmers, are the unique advantages of supply and marketing cooperatives. The financial force "empowers and empowers" grassroots cooperatives, and the "strong foundation and strong energy" project strides forward, so that the development advantages of supply and marketing cooperatives continue to expand, and better serve the comprehensive revitalization of the countryside in the advantages of better understanding farmers, agriculture and markets.
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