New scenarios of social interaction, new digital consumption experiences, and new trends in festival consumption...... Since the beginning of this year, various new consumption scenarios, new technologies and new supplies have blossomed in Shanghai, bringing vitality to Shanghai's consumption development.
At the beginning of the year, the General Office of the Shanghai Municipal Government issued the "Implementation Plan for Promoting the Quality and Expansion of Service Consumption in Shanghai", which pointed out that Shanghai should be built into a leading domestic and international first-class service consumption benchmark city. Recently, the 5th Shanghai "55 Shopping Festival" has kicked off, and the event will last from late April to the end of June. Focusing on the new trend of trendy consumption and enjoying the new fun of shopping carnival, the 55 Shopping Festival will carry out more than 1,000 special activities around the four major economies of the first economy, brand economy, night economy and live broadcast economy, as well as the four major consumption of new consumption, service consumption, automobile consumption and green consumption.
Benefiting people's livelihood, promoting consumption and stabilizing growth, in the face of the ever-changing business environment, SPD Bank Credit Card has insisted on keeping pace with reform, advancing with the city and with consumers. This year is the fifth year that SPD Bank Credit Card has joined hands with the "55 Shopping Festival", by grasping consumption hotspots, carrying out special activities around multiple online and offline consumption scenarios, and subsidizing consumer rights, SPD Credit Card continues to drive the integration and upgrading of emerging consumption, improve service quality in multiple dimensions, fully boost consumer confidence, and release consumption vitality.
Benefiting people's livelihood and practicing financial responsibility
With the opening of the new "Five-Year Shopping Festival" in Shanghai, Shanghai's consumption enthusiasm has been ignited again. As one of the first responders to the "Five-Year Shopping Festival" in Shanghai, SPD Bank Credit Card has been meticulously participating and fully committed for five consecutive years.
In 2020, at the first "Five-Year Shopping Festival", SPD Credit Card tapped into the consumption potential of Shanghai-style brands such as time-honored brands in Shanghai to promote Shanghai's characteristics and fuel the consumption carnival; during the second "Five-Year Shopping Festival", SPD Credit Card simultaneously created the "SPD Yangtze River Delta Shopping Festival" to help expand and improve the quality of local consumption; at the third "Five-Year Shopping Festival", SPD Credit Card's "Theme Card Products + Multi-line Consumption Activities" vigorously promoted consumption replenishment and gave cardholders intimate and practical consumption discounts; and the fourth "Five-Year Shopping Festival" SPD Credit Card focuses on "new customer groups, new supply and new scenarios" to help Shanghai stimulate momentum as an international consumption center.
While constantly refreshing its brand image during the "Five-Year Shopping Festival", SPD Credit Card continued to respond to the government's call, actively leveraged the advantages of Shanghai's local financial institutions, integrated online and offline resources, and continuously injected financial vitality into urban consumption. During the 5th "55 Shopping Festival", SPD Credit Card will focus on new projects on the one hand, help Shanghai shape an "international friendly" consumption business card, and fully stimulate consumption potential, and on the other hand, it will rely on the resources of Shanghai's high-quality business district to carry out a series of payment full reduction activities to further upgrade various preferential rights and interests, and bring consumers tangible consumption discounts and rich consumption experience.
Make increments to attract "foreign consumption"
Linking airports, airlines, high-speed rail, travel platforms, departure tax refund shops and other entities to launch the "Aigao Shanghai" special activity, which is a major core project created by this year's "55 Shopping Festival". It is reported that Shanghai will further optimize refined and friendly services such as foreign card payment, luggage storage, and 7-day no-reason returns, so that domestic and foreign tourists can experience a friendly, convenient and comfortable consumption environment in Shanghai, create an "international friendly" consumer business card, and strive to attract foreign consumption.
Specifically, the "Aigou Shanghai" combined service package can be said to cover all scenarios of consumers coming to China, and China UnionPay will also upgrade the "Splendid Action 2024" around Aigao Shanghai, focusing on 8 major foreign-related fields and 17 subdivided scenarios to comprehensively improve the convenience of payment in Shanghai. Prior to this, SPD Credit Card has already responded, and the theme activity of "Splendid SPD Credit Card, Worry-free Payment" has been in the process of stimulating consumption vitality in multiple directions, covering the use scenarios and services of SPD Credit Card to a wider range of scenarios and people.
The activities related to the 55 Shopping Festival of SPD Credit Card have the same momentum, launching a wide range of basic consumption scenarios covering daily eating, drinking and shopping, such as catering, supermarket convenience, shopping in business districts, travel, etc. Multi-scenario, multi-channel, and multi-preferential consumption promotion activities can radiate the needs of foreigners for travel, business, and daily life in China, and continue to contribute financial strength to the upcoming "Five-Year Shopping Festival" consumption season.
Promote growth and improve "consumption quality"
Last year, the National Development and Reform Commission issued the "Measures on the Recovery and Expansion of Consumption", which mentioned that in the service consumption sector, it is necessary to expand the consumption of catering services, enrich the consumption of cultural and tourism services, promote the consumption of cultural and sports exhibitions, and improve the consumption of health services. According to the latest data released by the National Bureau of Statistics, from January to March 2024, the total retail sales of consumer goods 120327 billion yuan, a year-on-year increase of 4.7%. Among them, the retail sales of goods 106882 billion yuan, a year-on-year increase of 4%, and the catering revenue was 1,344.5 billion yuan, a year-on-year increase of 10.8%. There is an obvious trend of upgrading the overall consumption of mainland residents.
Shanghai, as a popular travel destination city this year, will welcome a large number of tourists, who will add another "fire" to the city's consumption vitality. In this context, SPD Credit Card relies on its own resource advantages and accurate insight into consumers to actively carry out online and offline shopping discount activities. While creating a wonderful shopping and consumption experience, it also improves the quality of life and consumption of cardholders, so that consumers are "willing to spend".
Offline, the "Xiaopu Market" business district has launched a discount campaign, which can be participated in popular and vibrant business districts in Shanghai, such as Lujiazui Center L+MALL, Bicester Shanghai Village, New World City, Expo Source, Shanghai Florentia Village, etc., allowing consumers to "enjoy the new fun of shopping carnival". During the event, cardholders can log in to the activity page of the "Xiaopu Market Business District Consumption Voucher" of the "Puda Xiben" APP to receive a consumption voucher with a denomination of "66 yuan off over 300 yuan" or "16 yuan off for 100 yuan", which can be directly deducted when paying at designated activity business districts and stores and using the "Puda Xiben" APP payment code to bind the Pudong Development UnionPay credit card starting with 62.
Online, SPD credit card holders can receive "Xiaopu Consumption Vouchers" for free, including 66.6 yuan consumption voucher package, 16.6 yuan consumption voucher package, 6.6 yuan off over 25, 3.6 yuan without threshold, and 1.6 yuan without threshold, which will be randomly issued. It not only covers discounts for catering brands such as KFC, McDonald's, Xiaoyang Shengfang, Starbucks, Heytea, and Luckin Coffee, but also has consumption coupons on platforms such as Dingdong Grocery Shopping, Didi Dache, and iQiyi, meeting consumers' multiple consumption scenarios for travel, shopping, and staying at home, and multiple benefits add momentum to the field of cultural tourism.
"Consumption has increasingly become the fundamental force driving economic growth, and it is also a direct manifestation of the people's needs for a better life." At the current critical juncture of economic recovery and expansion of domestic demand, SPD Credit Card has been serving each "Five-Year Shopping Festival" and supporting consumption recovery, while always keeping pace with the people's consumer financial needs, continuing to provide more inclusive services and payment convenience that meet the needs of consumers, and giving full play to its financial capabilities to be a booster and catalyst for leading a better life, stimulating consumption hotspots and promoting high-quality growth. Facing the future, SPD Credit Card will continue to uphold its original mission, continue to meet the people's growing needs for a better life with the power of finance, and strive to promote the construction of Shanghai as an international consumption center city.