Tram Jianghu: How does Xiaomi SU7 break through the encirclement?
Under the wave of new energy, the tram industry is booming, but there are countless competitions and challenges hidden behind it. Buying a tram is no longer a simple "buy if you like it", but a complex process that requires in-depth understanding and comparison. Xiaomi SU7, as Xiaomi's first entry into the automotive field, how does it perform in the market? Let's analyze the advantages and disadvantages and challenges of this model through actual cases.
First of all, about the voltage platform of the Xiaomi SU7. In today's market, 800V voltage platforms have become a mainstream trend, and brands such as NIO and Xpeng have adopted this technology. However, Xiaomi SU7 has chosen the 400V platform, which undoubtedly makes it appear "backward" in the market. Tesla, for example, is loved by consumers for its 800V platform for faster charging and higher energy efficiency. The 400V platform of Xiaomi SU7 not only has a slow charging speed, but also may face the risk of a significant decrease in the value retention rate in the future.
Let's look at the battery life problem. The Xiaomi SU7's claimed 73kWh battery pack delivers 700km of range, but that's not the case. According to many car owners, it is difficult to achieve this range in actual driving. This is mainly due to the fact that it is difficult for the vehicle to be fully charged and discharged in daily use, and the common power lock-in problem of electric vehicles further affects the range performance. In addition, when the temperature drops in winter, battery performance is severely affected, further reducing the actual range.
In addition to the problems of the product itself, the Xiaomi SU7 also faces fierce market competition. Within this price range, consumers can choose from a wide range of models, such as domestic brands such as BYD and Geely, as well as international brands such as Tesla. These competitors not only have excellent performance, but also have high brand awareness and reputation. In contrast, Xiaomi SU7, as a new entrant, has yet to improve its brand influence and market competitiveness.
In addition, there are certain problems with the positioning of the Xiaomi SU7. It focuses on sporty style, but in actual use, consumers pay more attention to comfort and practicality. Taking the BYD Han EV as an example, although it also has a certain sporty performance, it pays more attention to comfort and luxury, so it has gained high recognition and sales in the market. The Xiaomi SU7 puts too much emphasis on sporty style and ignores the actual needs of consumers, which makes it less attractive in the market.
To sum up, Xiaomi SU7, as the first work of Xiaomi Automobile, although it has certain innovations and highlights, it faces many challenges and difficulties in the market. From voltage platform, battery life performance to market competition and positioning issues, Xiaomi SU7 needs to undergo in-depth reflection and improvement. If Xiaomi Auto wants to gain a foothold in this era of competition and change, it needs to pay more attention to the actual needs and market trends of consumers, and continuously optimize product design and performance to win the recognition and trust of consumers.
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