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In the wave of digitalization, JD.com is once again leading the way. On April 16, 2024, a unique live broadcast event was enthusiastically staged on the Jingdong APPThis time, the protagonist is not a real person, but the AI digital image of Liu Qiangdong, the founder of JD.com, - "Dongge". This live broadcast debut attracted more than 10 million viewers in just 15 minutes, becoming the focus of heated discussions on the Internet
The live broadcast debut of "Dongge" is not a simple product promotion, but a comprehensive display of JD's diversified product lines. From electronic products to household goods, to various commodities in Jingdong Supermarket, they were all introduced in detail in the live broadcast of "Dongge_". It is worth mentioning that the live broadcast style of "Brother Dong" is completely different from Liu Qiangdong himself, he talks and laughs freely, not only sharing his experience in sports and cooking, but also giving an in-depth interpretation of the large-screen TV with live broadcast and the healthy combination of three meals a dayThis kind of people-friendly and down-to-earth live broadcast method has made netizens say that "I can't laugh anymore", and the comment area is even more lively
The success of this live broadcast is inseparable from the meticulous production of JD Yunyanxi team. In order to make the live broadcast of "Dongge" more natural and smooth, the team has carried out a lot of technical research in speech synthesis, facial expressions, action postures, etcFor example, in terms of speech synthesis, the team needed to solve the details of how to accurately add a nasal sound to "dongge" and how to implement concatenation. These problems have been well solved with the help of large-scale pre-training models, making the live broadcast of "Dongge" more realistic and vivid.
In addition, JD.com has also made great efforts to plan and promote this live broadcast. Before the live broadcast, JD.com warmed up the live broadcast through various channels, including extensive publicity on the APP homepage, social media and other platforms. At the same time, JD.com also invited many Internet celebrities and opinion leaders to participate in the live broadcast, further expanding the influence of the live broadcastThese measures have jointly contributed to the hot scene of the live broadcast debut of "Dongge".
The success of this live broadcast not only demonstrates JD's innovative strength in the digital field, but also reflects JD.com's great importance to user experienceLive streaming through AI digital images not only allows users to get a richer experience in the shopping process, but also makes JD.com's brand image younger and more fashionable. At the same time, this innovative marketing method has also brought more traffic and attention to JD.com, further consolidating its leading position in the e-commerce industry.
In general, the success of Liu Qiangdong's AI digital human live broadcast debut is another important milestone for JD.com on the road of digital innovationThis live broadcast not only demonstrated JD.com's real strength in AI technology, e-commerce marketing, etc., but also brought new inspiration and thinking to the entire industryIn the future, we expect JD.com to continue to lead the industry trend and bring more surprises and experiences to users. At the same time, we also expect more enterprises and individuals to join the ranks of digital innovation and jointly promote the progress and development of the entire industry.