As a Huawei high-end smartphone
An important branch of the product line
The timing of the P70's release has been in the spotlight
Since the beginning of this year, it has been frequently on the hot search
Bad news: you don't have to wait
There is no Huawei P70 anymore
Good news: Huawei P70 has been upgraded again
The Huawei Pura 70 is here
In this regard, netizens have said
"Finally waiting for you"
The P-series has been newly upgraded
"Triangle shape" is hotly discussed
On the morning of April 15, Huawei's official Weibo released multiple videos about the Huawei P series. In the video, Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and Chairman of Intelligent Vehicle Solution BU, announced that Huawei's P series has been upgraded to "Huawei Pura" and will start again with a new attitude.
According to the official video released by Huawei, Pura is pronounced "piu rua", and there is no corresponding Chinese character, but the word means "pure, pure" in Spanish. According to the latest news of Tianyancha's intellectual property information, Huawei Technologies Co., Ltd. has registered a number of "Pura" and "HUAWEI Pura" trademarks in 2019.
(Photo source / Internet)
The video released again on Huawei's terminal Weibo shows that the first product of Pura's new series is the Pura 70. This also means that the much-talked-about P70 model will also be renamed the Pura70, which will also be the first product in Pura's new series.
As an important part of Huawei's high-end smartphone lineup, the P series has been around for 12 years since Huawei released the Ascend P1 in 2012. Especially from the P8-P10 period, Huawei has further made imaging the main feature of the P series.
So far, one of the core labels of the P series has been image performance, and the nascent Pura will continue to do so. Yu Chengdong also said that in 2012, Huawei launched the P series mobile phones, and the development history of Huawei P series is the development history of mobile imaging, and Huawei will continue to invest in mobile imaging innovation.
In the product concept video, a "triangular shape" is emphasized. In the eyes of the industry, the Huawei Pura70 series may adopt a new triangular camera island design shape. The entry "Huawei P70 triangular camera island design real hammer" also appeared on Weibo hot search.
(Photo source / Huawei)
Actively stocking
Some stores open "blind booking"
In addition to products, the outside world is also concerned about production capacity. It is understood that Huawei has been actively stocking up the P70 series, and Huawei's terminal product plan is also being promoted this year.
A few days ago, some of Huawei's offline authorized stores in Guangzhou and Shenzhen have opened "blind box reservations". A Huawei dealer in Guangdong said that it had completed the preparation and payment on the 15th, but did not receive a notice from Huawei about the specific distribution time of offline stores.
Some dealers in Guangdong have received a notice of advance payment on the 15th. "However, the arrival time is not yet clear, and everyone is currently expected to make the first sale this Friday, but it may also be brought forward. A dealer in Guangdong said.
The Huawei Pura70 returns
Will fill the high-end market
Last year, He Gang, chief operating officer of Huawei terminal company, told the media at the release of the P60 series that HuaweiP60 series was released in the spring, which means that the rhythm of Huawei's products will return to normal, and the P series and M series will be released normally every year in the future, and he also mentioned that Huawei will not give up overseas markets, saying that "Huawei's global market is recovering".
Third-party organizations are quite optimistic about the shipments of the P70 series. Ming-Chi Kuo, an analyst at Tianfeng International Securities, has predicted that compared with the P60 series released in 2023, the shipments of the P70 series will increase significantly in 2024. P70 shipments are expected to grow by 230% to 13 million to 15 million units if demand is strong, and 150% to 10 million to 12 million units if demand slows.
(Photo source / Huawei)
From the perspective of market performance, the enthusiastic response of the Mate 60 series last year also led to Huawei's strong comeback in the domestic smartphone industry.
According to Canalys data, in the fourth quarter of 2023, Huawei shipped 10.4 million units, a year-on-year increase of 47% through the shipment of new flagship products, returning to the top five domestic mobile phone manufacturers in terms of shipments, ranking fourth.
In addition, according to a report by Counterpoint Research, in the first six weeks of 2024, Huawei ranked fifth in China's smartphone sales share rankings, with a significant increase of 64% year-on-year, and the current Huawei Mate 60 series continues to attract market demand.
In terms of folding screens, DSCC expects that Huawei will surpass Samsung in the market share of foldable phones for the first time in the first and second quarters of 2024.
"Huawei's current product line covers the Enjoy series, Nova series, P series and Mate series, and from our research, the stock situation is good. Ivan Lam, a senior analyst at Counterpoint, believes that the return of the P70 series will complement the final link in Huawei's product line, which is one of Apple's main competitors in the $800-plus price segment.
Judging from the financial report, Huawei has recovered lost ground in the mobile phone market, and the terminal business has also returned to the growth track. According to the data, the sales revenue of Huawei's terminal business in 2023 will be 251.5 billion yuan, a year-on-year increase of 17.3%. This year, as Huawei continues to make efforts in the high-end market, a new competition will begin.
Although Huawei has passed the most difficult and dangerous period, some supply chain people believe that there are still more difficulties to overcome for mobile phone products, especially after new technologies such as AI have entered the accelerated change, and the current recovery of the electronic consumer market is in its infancy, and the defensive front of other leading mobile phone brands has been rolled out.
Reporter / Xu Zijun
The content is synthesized from / 21st Century Business Herald Yicai