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The pre-sale of Star Era ET starts at 199,000 yuan, and "no longer polite" is about to be cashed?

author:E car exchange

On April 15th, Xingtu Star Era ET officially opened pre-sale. There are two power types for the new car, with the pre-sale price of the extended-range model being 199,000-239,000 yuan and the pre-sale price of the pure electric model being 239,000-329,000 yuan.

At the event, Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd., said that the Xingtu brand is the spire of the brand pyramid of Chery Group, and the Star Era is the most shining pearl on the spire.

The culmination of the work

The Epoch ET is a blockbuster model of Xingtu to enter the high-end new energy market, which is the culmination of Chery Group's 27 years of car-making technology.

The gimbal intelligent chassis is the core competitiveness of Epoch ET, which has been matched and tuned thousands of times, and has four core technologies: cloud dynamic architecture, intelligent control chassis, efficient braking, and intelligent power, which can easily cope with various extreme road conditions and challenges.

The Star Era ET adopts an all-aluminum chassis design, equipped with a front high-end double wishbone + rear five-link suspension that can only be found in million-level luxury cars. Its front high-end double wishbone is designed with a virtual kingpin and HDS hydraulic vibration isolation system to effectively reduce vibration and bring a more stable handling experience. At the same time, the new car is also equipped with IAS intelligent air suspension and CDC electromagnetic damping system, which accurately predicts the road conditions ahead through lidar and realizes millisecond-level active continuous adjustment of suspension damping, bringing the ultimate smooth and comfortable driving quality.

The pre-sale of Star Era ET starts at 199,000 yuan, and "no longer polite" is about to be cashed?

In terms of power, with the blessing of 800V ultra-efficient electric drive and intelligent torque control system, the Epoch ET has a total power of 413kW, a maximum torque of 8000N·m, and an acceleration of 100 kilometers in 3 seconds. In addition, the new car is also equipped with million-piston six-piston fixed calipers, free steering system and CIC fusion control technology, and the largest wading depth of 700+50mm in the same class, which truly achieves plug-in waterproofing and battery waterproofing, and is not afraid of traffic in all scenes.

The extended-range version adopts Chery's self-developed industry-mass-produced engine with a thermal efficiency of up to 44.5%, with a rated power of 115kW, achieving 3.65kWh of 1L oil power generation, WLTC fuel consumption of 5.2L/100km, and a comprehensive range of over 1,500km, while the pure electric version is equipped with CATL super-rechargeable batteries, with a maximum range of 760km and a peak charging power of 420kW, which can achieve a range of 475km in 11.5 minutes. Even at temperatures as low as -20°C, it only takes 24 minutes for SOC to go from 20% to 80%.

The pre-sale of Star Era ET starts at 199,000 yuan, and "no longer polite" is about to be cashed?

In terms of intelligence, Epoch ET is based on Chery's latest generation EEA 5.0 electronic and electrical architecture, which is the industry's first software architecture to realize global SOA as a service. It is also equipped with the latest technology in the industry, such as UWB physical key, Lion AI large model voice and DHS smart health monitoring, etc., to create a personalized luxury intelligent new experience.

In terms of intelligent driving assistance, the Epoch ET intelligent driving hardware is full, equipped with 30 high-performance sensors and NVIDIA Drive Orin chips with up to 508TOPS computing power, which can achieve safer NEP full-scene intelligent driving assistance, covering high-speed pilot assistance, city pilot assistance, intelligent parking, etc., and high-speed pilot assistance can be used when the vehicle is delivered. In addition, Epoch ET also integrates intelligent driving and intelligent cockpit AI large model, so that users can talk to virtual voice assistants in intelligent driving to complete intelligent driving control and create super intelligence.

"You're welcome no more"

Previously, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said at the 2023 Chery Technology DAY: "Next year, we are very confident that we will not be as polite as this year in the industry ranking of new energy!"

Zhang Guozhong also said at the meeting that he would build the Xingtu brand into a luxury brand loved by the world, become the most competitive "BBA", and lead the entire Chery Group brand upward.

The pre-sale of Star Era ET starts at 199,000 yuan, and "no longer polite" is about to be cashed?

To this end, Chery Group will focus on "upward dimension" and reduce "downward involution", on the one hand, it must be bold in innovation, have the courage to pursue subversive breakthroughs, and constantly write new chapters and create new possibilities with new technologies and new models, and on the other hand, it must honestly do a good job in quality, build a system and build a brand. With the two-wheel drive of technological innovation and user demand, we continue to polish the ultimate product power and bring a new experience of ultra-comfortable high-end new energy travel to global users.

Chery has said more than once that Chery's R&D system will give priority to the use of new technologies on Xingtu in accordance with the principle of leading technology; On Xingtu, a number of Chery's leading technologies have been gathered, such as a series of R&D achievements such as E0X global ultra-comfortable and high-performance electric platform, Lion Intelligence, Galaxy Ecology, and Dazhuo Intelligent Driving. As Zhang Guozhong said, Chery is always bold and radical in technological innovation.

The first model of the Star Era, ES, entered the market with the label of "Super Comfort", opening up the high-end differentiated competition strategy of the brand series and opening up space for the new energy strategy of the Xingtu brand and even Chery Group. Epoch ET is the representative of Chery Group's "upward, new and future", and is the latest achievement of technological innovation, system innovation and user concept innovation.

The pre-sale of Star Era ET starts at 199,000 yuan, and "no longer polite" is about to be cashed?

According to the plan, Xingtu Star Era will launch 6 new products within 3 years, including coupe, MPV, large six-seater SUV and hunting SUV, and simultaneously launch dual versions of pure electric and extended range. It can be seen that the upward road of Xingtu's brand continues to accelerate, and the future is promising.

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