Wei Yan
Antique Hanfu, beautifully designed porcelain, salty and sweet, cute and cool national style toys, and ancient tea that inherits the culture of traditional Chinese medicine...... Recently, the "national tide fever", which is deeply loved by young people, especially the "Generation Z" consumer group, has also been swept to the Consumer Expo.
The 4th CICG focused on creating an exhibition area with domestic characteristics and trendy products, exhibiting domestic trendy products from all over the country. These exhibits cover all aspects of residents' daily life, such as clothing, food, housing, transportation, life and entertainment, including time-honored brands that are "turning red", as well as new domestic products that are "out of the circle", which makes many visitors linger: "I can't get out of the exhibition area of domestic products with special trendy products." ”
Domestic products are out of the circle and fascinating. Where is the "tide" of domestic products at the Consumer Expo?
On April 14, in the Zhejiang Pavilion of the domestic characteristic trendy products exhibition area, an exhibitor experienced the satellite image service products of Enceladus Space Technology (Hangzhou) Co., Ltd. Photo by Hainan Daily reporter Yuan Chen
The "tide" is inherited
In the Beijing Pavilion in the exhibition area of domestic products and trendy products at the Expo, Beijing-style products such as the cloisonne ornaments of "Silk Road Shenjun" and the filigree box of "Flowers in the Garden" attracted visitors from all over the world to stop and watch; the Shenzhen booth drew inspiration from ancient Chinese architectural elements to inject oriental aesthetic interest into the booth and product design; the new time-honored national fashion products such as the "Blossom Special Edition" watch and the "Qin Feng Tiger Fu" watch in the Shanghai Pavilion not only have Shanghai-style cultural elements, but also integrate with young creativity; Li Jin fashion, scarves and shawls in the Hainan Pavilion Handmade bags and so on made many viewers linger......
The core of domestic products out of the circle lies in the cultural inheritance contained in them. It is said that the national is the world, the traditional is also modern, the reason why the national tide products can be popular and enduring, the key is to combine the excellent traditional Chinese culture with modern life, not only cultural connotation, but also fashionable and practical, bringing consumers a unique experience. Therefore, if domestic products want to be "trendy", we must first work hard from inheritance, and constantly explore the seamless combination of traditional culture and contemporary people's interests and tastes, so that traditional culture can enter modern life and empower products.
On April 14, exhibitors from the United States introduced their Hainan cultural and creative products to visitors at the Hainan Domestic Products Fashion Pavilion. Photo by Hainan Daily reporter Chen Yuancai
At the Expo, we can see a lot of creative and cultural exhibits. For example, Chenguang Stationery and the Forbidden City co-branded Chinese-style signature pen, Dunhuang Fine Arts Research Institute of the Year of the Dragon theme sweatshirt and other museum cultural and creative peripherals, as well as the Ruihe Chengxiang tea tray made with the glazed copper technique of national art, Bing Xi Li Year of the Dragon limited aromatherapy gift box, etc. These trendy products, which integrate traditional craftsmanship and modern creative design, have set off a national tide at the Expo, and will also go abroad and go to the world from the Expo.
"Tide" is innovating
Visiting the Consumer Expo, not only those domestic trendy products with cultural connotations are eye-catching, but also "Made in China" is also very eye-catching.
For example, the application scenarios of whole-house intelligence and digital technology brought by Chinese technology companies have brought consumers an immersive and personalized full-scene intelligent experience, humanoid robots, meal robots and long-meal intelligent robots equipped with high-performance servo joints and all-round perception systems have made people shine, and low-altitude flying cars and wearable equipment have inspired people's infinite yearning for future life......
With the continuous progress of science and technology, the consumption concept model is constantly changing, and new consumption forms are emerging, more and more domestic brands are committed to technological innovation to productivity, integrating Chinese brands, culture and technology, and changing life with science and technology.
On April 15, the Xpeng Hui flying car was exhibited at the Guangdong Pavilion. Photo by Hainan Daily reporter Zhang Mao
These "new, strange and special" consumer products gathered at the Consumer Fair let us see the new label of independent innovation and intelligent manufacturing of domestic products, and it is also the epitome of the mainland's active cultivation and development of new quality productivity.
It is particularly worth mentioning that in recent years, as green and low-carbon consumption has gradually become a social consensus, "technology + green" has gradually become the main theme of domestic industrial development. "Hainan has a broad market for low-carbon technologies and low-carbon products. "More and more companies are optimistic about the Consumer Expo, Hainan, and hope to take advantage of the development opportunities of the Hainan Free Trade Port to promote their products to the world stage.
"Tide" is in quality
Domestic trendy products are also commodities, and they must also follow the laws of the market. At the moment of consumption upgrading, no matter how the market develops and how the consumption cycle changes, consumers' yearning and pursuit of a better life have never changed, and the pursuit of commodity quality has never changed. Therefore, whether domestic products can go out of the circle and finally be recognized by the majority of consumers depends on the quality of the product.
"I signed a big order on the opening day of the Consumer Expo!" Walking into the exhibition hall of the Consumer Expo, it can be clearly seen that many domestic brands have strong momentum. Kailing bags and landscape silk in Jiangsu, Jinpai, Yihong, Qi Ai in Hubei, as well as Seagull Watch Industry and Flying Pigeon Bicycles in Tianjin. These trendy products and boutiques that highlight Chinese elements reflect the "high-tech and excellent" of Chinese brands, and are very popular at the Consumer Expo.
On April 14, a household hyperbaric oxygen chamber was exhibited at the Shanghai Exhibition Hall. Photo by Hainan Daily reporter Yuan Chen
In recent years, domestic products have been continuously upgraded in quality, showing strong competitiveness and development potential, and becoming a new force in the consumer market. According to the "2024 Survey Report on the Economic Development and Consumer Behavior of China's Guochao", the market size of China's Guochao economy in 2023 will be 2,051.74 billion yuan, a year-on-year increase of 9.44%.
More and more domestic trendy products are being seen, experienced and recognized by more people through the window of the Consumer Expo, so that the "national tide" can light up the highlight moment of consumption without going abroad.
This is the result of product quality upgrading, and it is also a clear footnote to the improvement of Chinese brand strength.
The exhibition has a period, and the consumption opportunities of domestic trendy products are unlimited. With the further prominence of the influence of the CICG platform and the gradual expansion of Hainan's consumer market, it is believed that more domestic trendy products will sail through the CICGF, compete with international brands on the same stage, and win a larger market share and consumer recognition.