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How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

author:17173 Game Network
How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

Hello everyone, this is the surprise game, I am the little brother who loves to eat melons.

In your mind, who is Tencent's ace game, "Honor of Kings" with several small goals per month? "League of Legends", which has been in operation for ten years, or "Crossfire", which has been dreamed of 300 million mouse shootouts?

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

NO, NO, NO, If you simply think that the trump card in Tencent's hand will only be Meney, then it is too much to underestimate it!

In fact, Tencent has already begun to secretly study the causal weapon of catching who in an unknown corner!

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

Yes, that's right, it's a world-renowned masterpiece that Tencent has spent more than a billion yuan on, and it is nicknamed the Congenital Linkage Holy Body, Cyber Huang Xudong, and the real industry dark light - "Call of Duty" mobile game.

Today, the little brother will take you to review the famous name of this mobile game since the open beta, all the way through five levels and six generals.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

The beginning of a legend: Girls' Frontline Collaboration

In July 2021, the "Call of Duty" mobile game and "Girls' Frontline" started a linkage, making a number of popular beautiful girls into gun skins.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

What's more embarrassing is that less than half a month after the start of this linkage event, the voice actor Ai Mei, who dubbed for "Girls' Frontline" 98K, was blocked by the whole network because of the collapse of his personality when he went to a certain god toilet, and the "Call of Duty" mobile game had to cancel the 98K linkage skin sound effect in the game for this reason.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

And this is just the beginning of the dark light road of the "Call of Duty" industry "who catches the linkage".

Send directly or go to the program: Jihara Mei linkage

At the beginning of April 2022, the "Call of Duty" mobile game broke the news that it had reached a cooperation with the popular virtual idol Jihara Mei, and will produce epic weapon blueprints, two-dimensional idol business cards, grenade skins, dagger skins and other props for it.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

Similarly, within half a month, Jihara Mei was picked up by netizens, and the leather case company of this virtual idol had committed a crime against the wind in March 2022, and released an issue of linkage COS with "Devil Academy" on the Internet......

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

On the bottom line, not to mention that all the appearance skins of the "Call of Duty" mobile game linkage were forced to be taken off the shelves, and even Jihara Mei, a virtual idol, was rushed by angry netizens to the point that it was almost wiped out.

It's you kid who gave money to the three-body problem: spirit cage linkage

In July 2022, the "Call of Duty" mobile game will launch the linkage with the popular Chinese comic "Spirit Cage" for the first time, and exclusive character and appearance skins will be launched.

One thing to say, this wave really didn't make a big rhythm at the beginning, but it also made many foreigners envy the unique appearance benefits of Chinese players.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

But what people didn't expect was that in December 2022, "The Three-Body Problem", which was also made by the producer of "Spirit Cage" Yihua Kaitian, was an avalanche when it was launched, causing sponsors to urgently withdraw their funds one after another, for fear of getting involved in this big lump.

After this incident, the vitality of the entire Art Painting Kaitian Studio was greatly damaged, and the second season of "Spirit Cage", which was originally planned to be released in 2023, was also shelved.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

Foreign comics are not good either: "Ghost in the Shell SAC_2045" linkage

In August 2022, Call of Duty Mobile collaborated with the well-known animation Ghost in the Shell SAC_2045, with four crossover characters and a bunch of gun skins.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

Then it didn't take long for this animation, which was pinned on by fans, to thunder, and in the penultimate episode of the second season of the animation, the protagonist group pressed the nuclear bomb button, and took all mankind to gag, staging a commotion that shocked fans for a whole year.

What's more, in the last episode of the second season, the animation director resurrected all the members of the protagonist group, and the ending of saving mankind all the way made people wonder about the mental state of the author Kenji Kamiyama.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

Football stars: Messi, Neymar linkage

In November 2022, in order to celebrate the third anniversary of the global open beta of the "Call of Duty" mobile game, the game found Messi and Neymar for linkage, and the official also specially set up a virtual character for Messi and Neymar one-to-one, and specially made a series of super cool gun skins according to their requirements.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

Not only did this crossover go very smoothly that year, but it also brought a crazy spike in Call of Duty's global turnover, which can be described as a great success.

But what people didn't expect was that in September 2023, Neymar cheated directly in marriage, causing the character to collapse to the point that there was no scum left.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

And in February 2024, Messi also gave the "Call of Duty" mobile game a ruthless blow, and his own death incarnation "Yoxi" has lost countless fans.

Who gave you courage: "Girls' Frontline 2" linkage

In July 2023, I don't know where the courage came from, the "Call of Duty" mobile game, after experiencing the last setback, once again found "Girls Frontline 2" to engage in linkage, and also launched various gun skins, character business cards, two-dimensional avatars and the like.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

Then, "Girls' Frontline 2" was also angry, and made a series of rhythms such as deleting players' hard drives, bringing cuckolds to players, and letting foreign guns give Chinese guns freedom, and almost sent themselves away.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

Milk tea can also thunder: tea is linked

In August 2023, the "Call of Duty" mobile game will be linked with "Tea Baidao", open offline linkage theme stores, and distribute peripheral prizes such as Call of Duty linkage character sets and character stickers.

This wave of linkage was originally smooth sailing, and basically there were no moths, but what people didn't expect was that the more stable the linkage, the more ruthless this boomerang became!

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

During the 315 period in 2024, the topic of "Tea Baidao stores tampering with the expiration date of ingredients" rushed to the hot search, causing Tea Baidao to close many stores overnight.

Then, in the "APP (SDK) Notice on Infringement of User Rights and Interests (2nd Batch in 2024, 37th Batch)" issued by the Ministry of Industry and Information Technology, Chabaidao was also named and notified due to the compulsory, frequent, and excessive request for permissions of small programs, and was once again washed by netizens.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

It's not linked yet, and it's been sent again: "Infinite Lost" linkage

At the beginning of April 2024, the "Call of Duty" mobile game was announced to be linked with the two-dimensional mobile game "Infinite Lost......

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

What is more nonsensical is that before the news of this linkage was revealed, "Infinite Lost" became a recognized thunder work in northern Myanmar in the second game industry because of the official operation of "both flattering and licking women", and persuaded a large number of old players to quit.

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

The younger brother has something to say: You must know that as the "rebel" of Tencent, the "Call of Duty" mobile game has always been an independent and lone existence.

Just a COD copyright, let Lao Ma spend hundreds of millions of dollars to invest, and then the R&D and publicity costs were all over the place, and hundreds of millions of dollars were put in, this game can be described as one of the few big IP productions that let Lao Ma really cut the meat.

And the "Call of Duty" mobile game is a well-known mobile game with a paid experience that is not as good as zero krypton, although the game revenue is pulled up by the rich guys, but the probability of poor buddies shipping will not be artificially lowered by Fujiko. Coupled with these endless "industry dark light" incidents, the younger brother can't help but suspect that Fujiko's purpose in engaging in the "Call of Duty" mobile game is not to earn tickets, but is it really possible to accurately blast friends?

How did Tencent create an "industry dark lamp"? Angrily smashed more than a billion yuan, just to "kill" its friends?

A serious question: What other industries do you know?

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