Nowadays, folding screen mobile phones have rapidly risen to become the new favorite of the smartphone market, while the market sales are "falling endlessly", its unique form and innovative interactive experience have attracted more and more consumers, becoming the mobile phone category with the greatest potential.
According to the latest quarterly mobile phone tracking report from IDC, an international data company, in the fourth quarter of 2023, China's folding screen mobile phone market shipped about 2.771 million units, a year-on-year increase of 149.6%. In 2023, China's folding screen mobile phone market will ship about 7.007 million units, a year-on-year increase of 114.5%. Since the launch of the first product in 2019, China's folding screen mobile phone market has grown by more than 100% year-on-year for four consecutive years.
However, although the foldable screen mobile phone market is booming, consumers are becoming more and more stringent in terms of product requirements. As a high-tech product, the folding screen mobile phone not only brings a novel experience, but also faces many experience challenges. Among them, the weight and thickness of mobile phones have gradually become one of the most concerned issues for consumers. In order to meet the wishes of consumers, a trend of lightweight folding screen mobile phones is sweeping the industry.
As one of the largest manufacturers in the industry, Huawei has always adhered to self-research and development, and has continued to study the internal and external screens, hinge structure, and imaging system of folding screen mobile phones. At the same time, he continues to explore in the field of design and aesthetics. Starting from Huawei's first folding screen Huawei Mate X, Huawei has continued to make breakthroughs in the field of thinning and lightening folding screens, and to the release of Huawei Mate X3, it has achieved lighter than traditional straight flagships. The launch of Huawei Mate X5 has brought consumers an all-round folding screen product, and its thin and light design and all-round experience have become a highlight of the market. It can be said that throughout the history of folding screen development or lightweight, Huawei has always chosen the right path at the right and appropriate node, as if it has confirmed its position as a leader and pioneer.
As a large horizontal folding screen phone with an inner screen size of 8 inches, the weight of the Huawei Mate X5 has been further streamlined, and it is not much different from regular straight flagship phones such as the iPhone 15 Pro Max. At the same time, in the case of folding, the Huawei Mate X5 has far better feel than many straight board machines that focus on thinness and lightness. The problem of heavy folding screen mobile phones that many consumers complained about before has been completely solved.
Behind this achievement is the result of Huawei's multi-faceted design innovation on the folding screen. The Huawei Mate X5 uses ultra-thin Type-C devices, the industry's most advanced dual-spin waterdrop hinge, and introduces advanced materials such as ultra-strong wing aluminum. These designs and new materials not only effectively reduce the weight of the fuselage, but also further improve the reliability and strengthen the extrusion and deformation resistance of the folding screen mobile phone.
For folding screen phones, the screen is the top priority, and it is also the basis for the experience of folding screen phones and ordinary straight phones to widen the gap. But at the same time, the screen is weak in terms of drop resistance, so this is also a shortcoming of the reliability of folding screen phones.
On the Huawei Mate X5 Collector's Edition, on the one hand, Huawei is equipped with a new basalt tempered glass for the outer screen, which is the product of the second generation of Kunlun glass through basalt tempering technology, and its wear resistance and drop resistance are on a higher level than ordinary Kunlun glass, which can deal with unexpected situations more calmly. On the other hand, the inner screen of Huawei Mate X5 uses a composite laminated structure design, which improves the reliability of the inner screen of the folding screen mobile phone through the industry's unique impact-resistant non-Newtonian fluid material. Through a two-pronged approach to both internal and external screens, the Huawei Mate X5 has become the world's first folding screen mobile phone to obtain the Swiss SGS Gold Standard five-star scratch and drop resistance authoritative certification.
Imaging has always been Huawei's strong point, and even if folding screen phones generally don't focus on image, the Huawei Mate X5 still gives a very sincere imaging system.
In terms of hardware, the Huawei Mate X5 has three rear cameras, including a 50-megapixel super-perception main camera, a 13-megapixel ultra-wide-angle camera, and a 12-megapixel periscope telephoto camera that supports five-fold optical zoom, fifty-fold digital zoom, and macro photography. This imaging system is on par with Huawei's own Mate series flagship models, and is at the top level among products such as folding screen mobile phones, covering basically all shooting scenarios for ordinary users.
In terms of software, Huawei's own XMAGE imaging brand has become more and more mature after a long period of development. And this Huawei Mate X5 folding screen phone is equipped with the new XMAGE texture engine. This engine optimizes the texture of various materials in photographs to provide a more realistic experience, and the seemingly easy realization of "what you see is what you get" in mobile photography is actually difficult to achieve by countless manufacturers.
The most beautiful scenes in life always come suddenly, and it is not easy to accurately freeze this scene. Huawei has deliberately optimized the process of taking photos on the Mate X5, from starting the camera, to focusing, shooting, to reviewing the preview, and producing the photos in one go. It can be seen that Huawei's ultimate image experience does not only focus on the stacking of hardware configurations, but also focuses on the user experience in various details.
For portrait photography, which is a major part of daily life, the Huawei Mate X5 provides consumers with a professional portrait photography mode. In this mode, Huawei Mate X5 can achieve a portrait bokeh effect comparable to that of a professional camera + a large-aperture prime lens through more advanced sub-millimeter segmentation technology, highlighting the subject and adding a sense of atmosphere.
Compared with ordinary mobile phones, folding screen mobile phones themselves will have a lot more mechanical structure, which makes it more difficult for manufacturers to improve the user experience. However, Huawei's latest horizontal folding Huawei Mate X5 has successfully broken this problem through a series of technological advances and design innovations, pushing the thinness, function, and experience of folding screen phones to a new height, truly realizing the "ultra-thin and all-round folding flagship". For the industry, this folding screen product has become a new benchmark, and for consumers, the advent of Huawei Mate X5 is a happy thing.
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