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The first phase of the Canton Fair industrial manufacturing related products have become "star products", and foreign businessmen fall in love with "technical lazy bags"

author:Ocean.com
The first phase of the Canton Fair industrial manufacturing related products have become "star products", and foreign businessmen fall in love with "technical lazy bags"

Canton Fair merchants asked machinery companies about their products.

The first phase of the Canton Fair industrial manufacturing related products have become "star products", and foreign businessmen fall in love with "technical lazy bags"

Domestic production machinery is favored by Canton Fair merchants.

  A small box allows employees to grasp the operation of the factory's power system without leaving the office, a manipulator can operate a production line that requires seven or eight workers, and a new type of welding wire can reduce soot pollution by 30%...... The empowerment of new quality productivity has turned some inconspicuous industrial manufacturing products into the "star products" of the Canton Fair. In the first phase of the Canton Fair, high-end machine tools, shipbuilding and marine engineering equipment, aerospace equipment related products have received the attention of many buyers, and they are also known as the three "new potential stocks" in the foreign trade industry. It is worth noting that the overall technical solution, which can be called a "technical lazy bag", is also expected to become a new growth point for mainland technology exports.

Machine tool products "attack" the high-end market

  Li Yong, the person in charge of foreign trade of Jinaolan machine tool, showed reporters a small car shock absorber accessories. "This small accessory may seem simple, but the production line that makes it used to require seven or eight workers to operate. Li Yong said, "Nowadays, if we use our machine tool products, with intelligent manipulators, to grab raw materials for automated production, a production line only needs one person to complete the operation." ”

  According to reports, the price of each set of this machine tool "big guy" reaches 1 million yuan to 2 million yuan, which can achieve sales of 30 million to 50 million yuan for enterprises every year.

  This machine tool of Jin Aolan is actually a representative work of "intermediate goods and capital goods" displayed at the Canton Fair in recent years. The so-called "intermediate goods" are products used in the production of other goods, while "capital goods" specifically refer to the production of machinery and equipment. According to statistics, in recent years, the proportion of "intermediate goods and capital goods" displayed at the Canton Fair has increased to 12%, and the machinery exhibition area is the area where the "capital goods" are concentrated, and the scale of the machinery exhibition area has increased by more than 50% in the past five years, and the status of machinery and equipment in the Canton Fair is becoming more and more important.

  The improvement of its status is due to the "rushing" of the technical level, which in turn has brought about the improvement of the "ecological niche" in the global market. Qiu Guoyong, sales manager of Shandong Weida Heavy Industry Co., Ltd., told reporters that ten years ago, there was still a certain gap between the mainland's machine tool production technology and Asian countries and regions, but in recent years, "we have been very close to the highest level in Asia." "In terms of market share, the growth in recent years is quite obvious, the annual growth rate of Jin Aolan and Weida can reach two to three percent, and the interviewed machine tool industry insiders have two consensus: one is that mainland machine tool products have occupied a significant advantage in the global mid-end market, is "attacking" the high-end market, and the other is that this wave of growth in the export of machine tool products originated in 2022.

  "Of course, we prefer to sell products with high added value, and they are indeed growing faster than other categories. "And it is expected that only the regions or customers who only need mid-range products now, and there may be 'demand upgrades' in the future, so we must be prepared." ”

Some domestic equipment has higher performance and lower cost

  Another product, known as the "potential stock" of foreign trade, comes from ships and offshore engineering equipment. At the Canton Fair, Wuhan Iron Anchor Welding Materials Company, a subsidiary of China Shipbuilding Industry Corporation, brought the recently completed product "Gas Shielded Solid Welding Wire". Liu Qian, the company's business manager, introduced that the gas protection solid wire is in response to the needs of European customers, and the traditional solid wire is improved into a solid wire without copper plating. Wuhan iron anchor technicians said that copper is the outer layer of the welding wire protective film, copper-plated welding wire in environmental protection is lacking, non-copper-plated welding wire uses electroplating coating technology instead of copper plating layer, to solve the copper-plated welding wire is easy to drop copper powder, welding fumes and other environmental pollution problems such as heavy metals in welding dust, welding fumes are about 30% lower than copper-plated wire. Liu Qian said that at present, Poland and France have small orders, and if mass production can be achieved in the next step, the production cost will be greatly reduced.

  "The development of gas-shielded solid welding wire is done together with the customer. Liu Qian said that customers put forward the demand for "no copper plating" according to the latest trends in the industry. After the company's technical personnel develop the corresponding products, the customer puts forward suggestions for reconstruction through practical application, and the technical department repeatedly experiments and improves. Compared with competing products in the international market, the price of gas shielded solid welding wire is lower and more cost-effective. At present, Wuhan Iron Anchor's customers are mainly from Europe and South America, and it is also expected to open up the North American market with the help of this product.

  From the perspective of import and export "middlemen", we can also see the process of "soaring" the technology of the mainland's foreign trade products. Chen Lingyan, general manager of Guangzhou Yuerong Technology Co., Ltd., has been engaged in the foreign trade industry for nearly 20 years, and the company's main business is to sell air separation oxygen production equipment, carbon dioxide devices and other machinery and equipment required by the air industry. 20 years ago, Yuerong could almost only sell low-end products such as "air separation oxygen concentrator". In recent years, more mid-to-high-end products such as carbon dioxide devices, nitrogen devices, natural gas, and laughing gas devices have gradually become marketable. Chen Lingyan also said that the carbon dioxide units currently sold by the company can reach 99.99% in purity, exceeding the international average.

  "The performance of some equipment produced in mainland China is internationally leading, and the cost is 50% or more lower than the international general level. Chen Lingyan said, "With the advancement of technology, Chinese equipment is becoming more and more internationally recognized, and the number of orders placed by customers is also increasing." ”

"Technical lazy bag" is very popular with customers

  Compared with a single product, a full set of technical solutions is the cutting-edge embodiment of new quality productivity to empower export business.

  "We embed 5G communication modules into power products to form a smart power system. According to the sales staff of Four-Faith Digital Technology Group Co., Ltd., "If there is a problem with the equipment in the traditional power system, the staff needs to go to the site to check, and the smart power system can allow people to check the operation of the system directly in the office." "A small box can do most of the "surveillance" work.

  However, in the future, it may be more popular to "a complete set of smart solutions", the above-mentioned sales staff told reporters, at present, there are about as many foreign merchants who buy a whole set of solutions and a single small box. However, the "whole set of smart solutions" that can be called "lazy bags" is becoming more and more popular with customers, "directly selling the whole set of solutions, there will be no 'middlemen' to make the difference, and our profits may be higher." ”

  Han Ruoxin, business manager of Jingsong Intelligent Technology Co., Ltd., also feels the same way. She said that they added 360-degree cameras and 3D cameras to the forklift, equipped with adaptive collision avoidance functions, and developed "unmanned" intelligent forklifts, which can already realize "difficult actions" such as automatic identification and loading of goods and narrow road passages, and "almost a year's salary of a porter" can buy one, which is much cheaper than the cost of employment in the long run.

  Han Ruoxin also mentioned that most of the current intelligent forklifts can only travel along a fixed route, but in the future, they can also intelligently find the optimal route from point to point. "There are already many manufacturers around the world doing R&D and production of 'intelligent driving forklifts', but most companies can only do software or hardware, while Chinese manufacturers, including Jing Song, can 'use both soft and hard'. Han Ruoxin believes that this overall "lazy bag" plan will be more popular with overseas customers.

  Tang Min, counselor of the State Council, believes that the new quality productivity requires continuous innovation, and innovation is by no means limited to the "new three", and there will be more and more advantageous products and categories. In the view of Han Yonghui, vice president and professor of the Guangdong Institute of International Strategic Studies of Guangdong University of Foreign Studies, the innovation platform built by the Canton Fair is helping the mainland's foreign trade industry to build high-quality new quality productivity. "The Canton Fair is committed to promoting the innovation of mainland export products, leading China's manufacturing to accelerate innovation and transformation, promoting innovation to become the source of China's manufacturing, and accelerating the upgrading of China's manufacturing in the global industrial chain and value chain. Han Yonghui said, "With the empowerment of new quality productivity, the Canton Fair provides a stable trade channel for the global industrial chain and value chain, and better contributes to the stability of the global industrial chain and value chain." ”

Text/Guangzhou Daily all-media reporter: Zhong Dawen, Xu Xiaofang, Lv Hui

Photo/Guangzhou Daily all-media reporters: Chen Youzi, Wang Yan, Li Bo

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