Xiaomi SU7 must be no stranger to everyone, and its popularity has only increased since its release.
Its excellent exterior design is loved by car enthusiasts, and the Xiaomi SU7 is full of sportiness.
However, many netizens questioned that the design of SU7 borrowed from Porsche, and the two are extremely similar.
This also made Xiaomi SU7 be labeled as plagiarism for a while, and some people even gave SU7 the nickname "Misjie".
As Xiaomi's first car, it was suspected of plagiarism as soon as it came out, which is really embarrassing.
At some angles, you can't even tell what the difference between the SU7 and the Porsche TAYCAN is, it's really similar.
However, for the problem of plagiarism, in fact, Li Tianyuan, the designer of Xiaomi SU7, responded at the press conference before.
Li Tianyuan said that the Xiaomi SU7, as the first car of Xiaomi Automobile, is absolutely impossible to copy.
And at that time, Mr. Lei also specifically asked for the design, which was actually very strict.
Indeed, as the first car of the enterprise, if it is plagiarized openly, it is to shoot yourself in the foot.
So why did the end result make the SU7 look like the Taycan?
Now that the automotive industry has been developing for more than 100 years, the exploration of various dimensions is about to reach the extreme.
This kind of collision is also inevitable, and everyone should look at this problem rationally.
Of course, not everyone can believe this statement, and many people think that SU7 is indeed plagiarized.
The turmoil over SU7 plagiarism has not ended, and some media have also dedicated to Ke Shimai's problem.
As the president of Porsche Cars China, Ke Shimai also replied cleverly:
"For the similarity between Xiaomi SU7 and Porsche in terms of design, everyone always tacitly understands that good design is good."
But after all, Xiaomi cars have just started, and even if they really borrow some, it doesn't hurt.
However, the most important thing is to have the elements of your own brand, innovate on the basis of reference, and find your own positioning.
Moreover, the development history of the automotive industry is so long, and it is not easy for Xiaomi Automobile, which started late, to innovate.
I still hope that everyone will give some time and tolerance to the new domestic forces, after all, this is just the beginning.
When it comes to Xiaomi cars, we have to mention Lei Jun, without him there would be no current Xiaomi cars.
As a Chinese entrepreneur, he and his brand have gone all the way to get to where Xiaomi is today.
Lei Jun was born in 69 to an ordinary family in Hubei, like most ordinary people.
Without a particularly good family background, reading seems to have become the only way out for Lei Jun.
Lei Jun is very curious about many things, which also makes him gradually fall in love with learning.
As long as he has the opportunity, he holds the book and reads it non-stop, from astronomy to geography, there is basically nothing he does not read.
Perhaps it is in this way that Lei Jun has an extraordinary learning ability and a unique view of things compared to his peers.
When he entered middle school, he developed a strong interest in computer technology, as if he had found a home.
After that, he devoted himself to computer programming, which gave him a very good foundation in the Internet.
In the class and school, Lei Jun's programming skills have been called among the best.
Subsequently, he also entered Wuhan University with excellent grades, and has maintained an excellent level of programming ever since.
The most important thing is that he has to work harder than ordinary people, often staying alone and studying in the classroom until dark.
Lei Jun, who focuses on computer technology, has become a veritable programmer in college.
Lei Jun's extraordinary mind has made Lei Jun repeatedly praised by teachers, and many students want to learn from Lei Jun.
Later, he also created a group chat dedicated to computer literacy and communication with his peers.
During his college years, Lei Jun has begun to take over some software development business orders, which has made him a lot of money.
After graduation, Lei Jun also caught up with the best period of Internet development.
With his outstanding ability and broad vision in the computer field, he resolutely chose to enter the Internet industry.
He joined Jinshan Company and has been working for decades, and it can be said that the success of Jinshan has a lot of credit to Lei Jun.
Later, Jinshan Company was also successfully listed, and Lei Jun, who was dissatisfied with the status quo, chose to resign and left Jinshan.
Lei Jun was already middle-aged at this time, but he did not slack off at all and still maintained a "toss".
With the development of smart phones, Lei Jun also decided to enter the mobile phone industry and prepare to do a big job.
After resigning from Jinshan, Lei Jun took a few friends to start Xiaomi.
So as early as 2011, Xiaomi met with consumers as a new power brand.
Xiaomi quickly gained a large number of loyal users with its unique marketing model at that time.
Since then, Lei Jun's name has also been known to everyone.
There are also many people who think that Xiaomi is a low-end brand, and it was once labeled as "D silk special".
But Lei Jun has not been affected much by this, and he has been focusing on improving the user experience of Xiaomi users.
After so many years of unremitting efforts, Xiaomi mobile phones are no longer a symbol of the low-end.
Not only that, Lei Jun has also made a big breakthrough in intelligent experience.
Today, Mijia Home Furnishing has also become a benchmark for intelligent furniture and has won the love of many consumers.
At the same time, Xiaomi's ecosystem also makes the linkage of its various products very convenient and fast.
For example, you can use your Xiaomi phone to operate all the Mi smart furniture in your home on the way to work.
Now that Mr. Lei has entered the automotive industry, I believe that the future of Xiaomi's smart ecology will be further improved.
In the future, the number of SU7 in the market will increase, and the Mijia ecosystem will gradually become more perfect.
At that time, cars, mobile phones and furniture will be able to realize three-terminal interconnection, bringing many conveniences to life.
This can not only further improve the user experience, but also allow Xiaomi cars to gain a foothold in the environment of involution.
Not only that, but the Xiaomi SU7 is not far behind in terms of being able to drive.
Before the establishment of Xiaomi Automobile, Xiaomi had already been comfortable with the use of artificial intelligence technology.
And Xiaomi's operating system is also very easy to use, and the reputation has been very stable since the advent of Xiaomi mobile phones.
This kind of factor makes the prospect of Xiaomi SU7 very good, and the future is promising.
Although Xiaomi has no experience in building cars before, it can be said that Xiaomi is very good at intelligent experience.
The trend of vehicle electrification in the future is inevitable, and the development of smart cars is also the development direction of the future automotive industry.
And what Xiaomi needs to do now is to do its best to deliver well and improve its brand characteristics to the extreme.
Although the design of the SU7 is a bit controversial today, I believe that Mr. Lei will also optimize this problem in the future.
Let's wait and see how we gradually find our own design language as we continue to evolve!