Shandong Taishan, Wuhan Three Towns and other Chinese Super League clubs have experienced turmoil, and fans have offered advice on this, but all the advice is to find a big company that is willing to spend money, and no fan believes that the club must rely on the fans to finally break even.
Whether the small clubs of the league such as China B and China Champions League can achieve a balance mainly depends on the ticket income, and whether the Chinese League and Chinese Super League clubs can achieve a balance mainly depends on copyright sales and peripheral product sales. Judging from the experience of European and American clubs, whether the top league clubs can break even, it is not enough to rely only on ticket revenue, and fans must pay to watch and the sales of peripheral products must be developed.
The consumption habits of domestic fans are very different from those of European fans, and to watch a game, they need to spend money to buy tickets, they need to spend money to go to the stadium, and some fans also need to spend money to buy a dinner, which is acceptable to fans. However, sitting at home, you don't need to spend money to go to the stadium, you only need to use one-tenth of the ticket price, and you can watch a game at one-twentieth of the price, which many fans can't accept.
It is up to the market to decide the life and death of the Super League clubs, so what is the market, it is the fans who spend money. If fans don't spend money, then there is no market. Therefore, the status quo of being willing to spend money to buy tickets and unwilling to spend money to watch live broadcasts has determined that although the Super League is very lively, the club's loss situation cannot be changed.