China Mobile launched the "Preferential Policy for Old Users", demonstrating its business philosophy of attaching importance to loyal customers
In 2024, in the fierce market competition environment, China Mobile launched a series of preferential policies for old users with more than 10 years of online experience, aiming to retain loyal customers and improve user stickiness. This move not only brings tangible benefits to old users, but also demonstrates China Mobile's business philosophy of valuing and giving back to customers, and sets an example of excellent user service awareness for other enterprises.
The preferential policies for old users launched by China Mobile this time mainly include three major privileges: Internet age privileges, free broadband and free downtime. Among them, the Internet Age Privilege refers to a series of discounts for old users who have used China Mobile's services for more than 10 years, such as points multiplication, phone bill overdraft, and international roaming reduction and exemption pre-deposit. The older you are online, the more privileges you have. For example, for customers with a five-star credit rating, they can enjoy a higher points multiplier and a longer overdraft period. The setting of these privileges fully considers the differentiated needs of users of different ages, so that old users can truly feel their value and status.
In addition to the privilege of Internet age, China Mobile also provides free broadband services for existing users. Under certain conditions, old users can use China Mobile's broadband for free without additional charge. This benefit is very practical for many home users, and greatly reduces the cost of surfing the Internet. At the same time, China Mobile also provides old users with no downtime service for arrears. When the old user's mobile phone is in arrears, it will not be shut down immediately, but has a certain grace period. If the payment is overdue within the credit limit, the mobile phone can still be used normally. This service allows users to avoid the trouble of downtime due to forgetting to pay the fee, and provides a more user-friendly service experience.
China Mobile's preferential policies for old users are not limited to the above three privileges, but also include various preferential activities held from time to time. For example, free traffic, free video membership, etc. Through these rich and diverse preferential activities, China Mobile hopes to give back to its old customers in an all-round way, so that they can truly feel their respected status as loyal customers. The launch of these promotions further enhances the sense of acquisition and belonging of existing users, and helps to increase customer satisfaction and loyalty.
China Mobile's launch of preferential policies for old users is an important measure to adapt to changes in the market environment and cope with competitive pressure. In recent years, with the implementation of the number porting policy, the competition between telecom operators has become increasingly fierce. The risk of subscriber churn is increasing, and how to retain existing subscribers has become a major issue for operators. It is in this context that China Mobile launched targeted preferential policies for old users. By providing tangible benefits to old users, China Mobile hopes to stabilize its user base and reduce the user churn rate. This strategy helps China Mobile to win the initiative in the competition and maintain its market position.
Once China Mobile's preferential policies for old users were launched, they were widely praised by users. Many netizens praised China Mobile for "finally discovering its conscience", and began to pay attention to old users and give real discounts. These positive user feedback reflect that the policy effectively meets the needs of old users and has won their recognition. The introduction of preferential policies has not only improved the satisfaction of old users, but also won the reputation of China Mobile, which is of great benefit to the improvement of the company's brand image.
China Mobile has launched preferential policies for old users, demonstrating the company's "customer-centric" service concept. By paying attention to the interests of old users and reciprocating their loyalty, China Mobile has shown respect and importance to customers. This concept not only helps the company retain old customers, but also wins a good social evaluation for the company. In the current era of increasing awareness of consumer rights, China Mobile's approach is undoubtedly a wise move and is worth learning from other enterprises.
China Mobile's launch of the "Preferential Policy for Old Users" is a strategically important measure to retain loyal users and improve user stickiness by providing real privileges and discounts. The introduction of this policy is not only to comply with the market situation and the needs of competitive pressure, but also to practice the "customer-centric" concept and improve the service level. The implementation of the policy has not only brought tangible benefits to old users, but also won the reputation of the enterprise, demonstrating China Mobile's excellent user service awareness. This approach sets an example for other businesses and demonstrates the importance of a customer-centric business philosophy in the contemporary business environment. It is believed that under the demonstration effect of China Mobile, more enterprises will follow suit in the future and launch warm and humanized user service policies to create greater value for customers and promote the overall improvement of the industry's service level.