Hold special lectures, set up "laborers' stations", go to the countryside to enter enterprises, and set up special areas for loving services...... In this sunny spring and sunny March, Chinese Life Insurance Co., Ltd. (hereinafter referred to as "Chinese Life Insurance Company") launched a pragmatic and colorful "Inclusive Finance Promotion Month" activity in the whole system.
Efficient linkage to promote pragmatism for the people and the people
In order to do a good job in the coordination of activities, Chinese Life Insurance Company has formulated the action plan of "Inclusive Finance Promotion Month", adopted the working mechanism of "horizontal linkage of relevant departments of the head office and vertical coordination of the head office", actively carried out activities in accordance with the requirements of the regulatory authorities, refined the implementation of measures, promoted the implementation of work, and ensured practical results.
Tianjin Branch organized a number of lectures related to inclusive finance, covering the interpretation of inclusive financial policies, the introduction of financial products, risk prevention and other aspects, aiming to help market entities and the public better understand and use inclusive financial services. At the lecture site, the company's staff patiently answered the audience's questions and provided personalized financial consulting services, which were widely praised.
Chinese Life Insurance Tianjin Branch carried out inclusive financial knowledge promotion activities
The Beijing branch has launched exclusive services for peace of mind and warmth, and set up "workers' stations" at the counters of the city to create exclusive service places for the "two new" groups and the majority of workers, providing services such as drinking water, rest, and meal heating, so as to effectively solve the people's urgency.
Picture: Chinese Life Insurance Beijing Branch Zhichun Road counter "Laborer's Station"
Shenzhen Branch makes full use of market big data for industrial segmentation, innovatively launches the "Group Single Eight Guarantees" product system according to the risk protection needs of different industries, tailors "differentiated, professional and refined" group insurance services for enterprise customers, accurately meets the protection needs of different enterprises such as specialized, special and new, new energy, pharmaceutical, private small and micro enterprises, and builds a solid "protective net" for the operation and development of enterprises.
Shandong Heze Branch organized staff to go to enterprises, villages, communities, and fields, distribute publicity materials, provide financial and insurance services for small and micro enterprises, private enterprises, agriculture-related entities and other market entities and the general public according to local conditions, widely publicize inclusive financial policies, inclusive financial products, and financial security knowledge, answer questions and solve doubts to the masses on the spot, guide the masses to identify and choose formal financial channels, and enhance the people's awareness and sense of access to inclusive finance.
Chinese Life Insurance Shandong Heze Branch promotes inclusive finance to the masses
Chongqing Bishan District Branch Company gave full play to the outpost role of the grid service team, visited 219 disabled people in Bicheng, Biquan, Dingjia, Qinggang and Batang Towns, and sent them care. At the same time, through online means, 668 people were visited by video and telephone, and the knowledge of inclusive finance and insurance was disseminated, so that they could better understand the inclusive financial policy.
Ten years of hard work to protect a better life
As the "head goose" of the life insurance industry, over the past ten years, Chinese Life Insurance Company has practiced the "people-centered" development idea with practical actions, given full play to the advantages of the main insurance business, accelerated the development of inclusive financial business, met the diversified insurance needs of the people, and helped common prosperity. The company is fully committed to building a diversified inclusive insurance product supply system, developing exclusive inclusive products, continuously strengthening the empowerment of science and technology, and promoting outlets, personnel, resources and services to be more suitable for key inclusive financial service groups such as small and micro enterprises, farmers, urban low-income people, and the elderly.
In the past ten years, Chinese Life Insurance Company has developed more than 800 new products, covering a wide range of individual customers, corporate customers and strategic customer groups, and has now formed a diversified product system covering disease protection, death protection, medical protection, accidental injury protection, old-age protection and specific groups and regions. By the end of 2023, Chinese Life Insurance Company has run more than 200 serious illness insurance projects, covering nearly 350 million urban and rural residents, carried out more than 70 national and local pilot projects of long-term care insurance, covering more than 38 million people, and has implemented more than 120 "Huimin Insurance" projects, and the scale of personal pension business has exceeded 900 million yuan. In 2023, the company's customized product for small, medium and micro enterprise customers, the "Employee Welfare Insurance" accident insurance combination product, will cover more than 60,000 small and micro enterprises, and agriculture-related insurance will provide risk protection of more than 30 trillion yuan for about 280 million rural people across the country.
In-depth research and visits to strengthen demand docking
Institutions at all levels of Chinese Life Insurance Company continue to increase research and visits, go to enterprises, villages, communities, and fields, fully understand the insurance service needs of small and micro enterprises, private enterprises, agriculture-related entities and other market entities and the general public, and strive to write a good article on inclusive finance to help the high-quality development of the real economy.
With the theme of "Benefiting Thousands of Enterprises and Thousands of Enterprises with Financial Services", the Jiangsu Branch orderly promoted the "Six Advances" customer visit activities of "entering enterprises, institutions, banks, towns, communities and schools", connecting with the insurance protection needs of market entities and promoting financial products and services.
Chinese Life Insurance Chongqing Branch explains inclusive financial services to patients in the hospital and understands the actual needs of the public
Ningbo Branch accurately focuses on key service objects such as small and micro enterprises and private enterprises, agriculture-related entities, and the people, increases publicity and visits, goes to enterprises, villages, communities, and fields, widely popularizes financial knowledge, and publicizes policies that benefit the people. The Beilun branch company went deep into the two enterprises of Guotuo and Tenghong, the Fenghua District branch company entered the Fenghua Comprehensive Trade City, and the Xiangshan County branch and Ninghai County branch respectively set up inclusive finance publicity platforms in Xiangshan Wanda Plaza and Ninghai Xizi International Business District to answer questions on the spot for the employees and the masses of the enterprises reached, introduce inclusive and warm services, provide customized financial service solutions and professional financial policy interpretation, and meet service needs "point-to-point".
Chinese Life Insurance Ningbo Branch walked into the enterprise to understand the inclusive financial needs of employees
Promote products and services to optimize the public experience
Chinese Life Insurance Company organized the whole system to uniformly display publicity materials in the business hall, released information about products and services on the Internet platform, and actively promoted financial products and services, forming a strong publicity and promotion atmosphere.
The Hunan Provincial Branch accurately focuses on key service objects such as small and micro enterprises, private enterprises, agriculture-related entities, and the people, intensifies publicity and publicity, widely popularizes financial knowledge, publicizes policies that benefit the people, actively promotes the "insurance +" service model, continuously optimizes the customer service experience, and continuously improves the accuracy and coverage of inclusive financial services, so as to fully meet the financial service needs of various market entities for the development of new quality productivity.
Focusing on the service needs of the elderly, the smart counter of Shenzhen Branch introduces exclusive warm-hearted services such as "priority channel for the elderly" and "love area" to customers, and places reading glasses, magnifying glasses, convenient medicine boxes and other "age-appropriate" items to improve the service experience of elderly customers. In addition, the counter staff also provides full guidance services for elderly customers, patiently listens to their business needs, assists in solving business problems, and provides "China Life Good Service" with "simplicity, quality and warmth".
Chinese Life Insurance Shenzhen Branch placed age-appropriate service supplies on the counter
Three-dimensional and multi-dimensional publicity to improve financial literacy
Chinese Life Insurance Company has set up a special column on the company's official website, internal website and the company's official WeChat account for the "Inclusive Finance Promotion Month" action and updated it in a timely manner, strengthened the interpretation of inclusive financial policies, and displayed media reports, event pictures and other promotional materials in a multi-dimensional manner. At the same time, the company continued to organize institutions at all levels to play the publicity content of the "Inclusive Finance Promotion Month" on electronic screens inside and outside its business outlets, so as to stimulate the enthusiasm of the whole system to participate in the activities of the Inclusive Finance Promotion Month and improve the financial literacy of the public.
On the evening of March 28, the Fujian Provincial Branch carried out the "Inclusive Finance Promotion Month" publicity activity in the Zuchang Gymnasium in Jinjiang City in combination with the CBA main event. Promotional roll-up banners and information desks were placed at the VIP entrance and main entrance of the venue, and inclusive financial products and services were introduced through the distribution of leaflets and active explanations.
Chinese Life Insurance Jiangsu Branch displayed promotional materials in the business hall
Chinese Life Insurance Company also actively carried out inclusive financial theme publicity on the media side, summarized and sorted out the highlights and results of inclusive financial work, formed a systematic, three-dimensional and long-term communication form, and created a strong atmosphere for inclusive financial development.
Chinese Life Insurance Fujian Branch uses CBA activities to promote inclusive finance
At present, on the basis of solidly promoting the implementation of the requirements of regulatory activities, institutions at all levels of Chinese Life Insurance Company have also continuously launched various "Inclusive Finance Promotion Month" activities that are highly interactive, down-to-earth, beneficial to people's livelihood and promote harmony in combination with territorial characteristics, striving to improve the financial literacy of the public, creating a stronger atmosphere for inclusive financial development, making every effort to do a good job in inclusive finance, and continuously enhancing the people's sense of access, happiness and security in inclusive financial services.