Take a leisurely soak in the hot springs
But I suddenly found out
Have you become the "scenery" on someone else's phone screen?
In order to market the live broadcast of tourists bathing in hot springs
This is a recent scene that happened to Tingting (pseudonym).
Tingting learned after understanding
It turned out to be a hot spring resort where the consumption was located
In order to conduct marketing to attract tourists
Without the customer's knowledge
The picture of tourists in the resort soaking in the hot springs
The live broadcast went out
"Later, I went to the merchant and said I didn't want to show my face
The merchant deleted the video that included my screen
But I saw that they continued to broadcast and film others later."
Tingting said, "It's terrible
I guess other people don't know they are dressed coolly
But so many people were 'watching' in front of the screen"
In fact
This type of business takes advantage of consumers
The phenomenon of real consumption scene drainage is not uncommon
Netizen: Feel offended!
The reporter found
There are quite a few consumers on social media platforms
complained about himself when he was dining, exercising, and shopping in scenic spots
It was broadcast live by merchants
Some netizens are worried that their privacy will be leaked
Merchant: No material harm to the customer
Facing the doubts and criticisms of many consumers
Some merchants responded
Live streaming is to better show consumption scenarios
When asked if he or she would ask customers for permission to be on camera
A business anchor said
"It's impossible for everyone to ask"
It is also emphasized that they are in the process of live streaming
No material damage has been caused to the customer
Lawyer: There are many ways for consumers to protect their rights
Cheng Xianghui, a member of the lawyer expert database of the "Rule of Law Daily", pointed out
In accordance with Article 1019 of the Civil Code
Without the consent of the portrait rights holder
The portrait of the portrait rights holder must not be produced, used, or disclosed
Some merchants in order to expand publicity
Boost sales performance
In public places, through live broadcasts or short videos
There's nothing wrong with showing consumption scenarios
However, if it is advertised without the consumer's consent
This involves the protection of citizens' portrait rights, privacy rights, and other issues
Lawyer Cheng Xianghui said
When consumers find themselves forced to go live
You can communicate with the merchant in a timely manner and ask them to remove the relevant content
If the merchant does not cooperate
Consumers have the right to lodge a complaint with the relevant authorities,
filing a lawsuit with the court, etc
Compel merchants to stop infringements, eliminate impacts,
Restoration of reputation, formal apology, compensation for damages, etc
Live streaming with no regard for the privacy of guests is self-defeating
Merchants through short videos or live broadcasts
Show consumption scenarios and promote your own products
There is nothing wrong with itself
But it also needs to be divided into occasions and time periods
Regardless of customer privacy, live broadcasts are held in hot spring shops, swimming pools, etc
How can you not be offensive?
Consumers spend money
It is also a figure for a casual relaxation
Without the permission of others
Allowing consumers to be in the camera at will has caused a problem for them
Merchants also need to respect consumer privacy
Livestreaming publicity and drainage also cannot infringe on consumers' portrait rights
Otherwise, this marketing ploy will be self-defeating
Eventually lost the market
Source: CNR