Fabricating workbooks for elementary school students
Lose Paris to cheat traffic,
What is the crime?
Text | The fog is full of barrage
（01）
Qin Lang's homework is making a big fuss:
There is a self-media that posted a message on the Internet: I picked up the homework book of Qin Lang, a primary school student, at the Paris airport, hahaha.
Netizens are skeptical, hahahahahahahaha.
The police were furious, and the detectives went around to investigate and found that the whole incident was a pose.
This self-media is miserable.
Closures and administrative penalties have made a lot of noise.
We media are not honest, why make up stories?
Why?
（02）
About 30 years ago, just after the reform and opening up, the people were stupid.
At that time, there was just an Internet café on the street, a small shop on the adjacent street, a few computers, and children sitting in it playing games.
An international computer giant came to the mainland.
The big boss got off the plane and stayed in the hotel, and all the newspaper reporters came - all the reporters looked at the big boss with blank eyes: Big boss, you are so rich, can you make an advertisement in our newspaper?
You say advertising...... The big boss snapped and showed a black-and-white photo.
Internet pictures and graphics have nothing to do with each other
In the photo, it is a small Internet café on the adjacent street in China, there is no door, and a child, with his back to the door, sits inside and plays games. At the feet of the children, there are obvious signs of international computer giants on the computer host.
Looking at this photo, the big boss said in a deep voice: That's right, I'm the big boss and I'm very rich. But why am I so rich? You see the kids in this picture, it's the countless kids who buy our consoles, use our products, and make us money.
The big boss said: So I came to China to find the child in the photo, I want to thank the child in person, and give the child a computer for free (at that time, the computer host was very valuable, and ordinary people couldn't afford it).
Wow, the media was stunned: it is worthy of being an international business giant, sincerely giving back to consumers.
Hurry, the media reported, found the child.
Various media outlets, frantically reporting on the incident, released the black-and-white photo.
In an instant, countless children wrote letters (there was no WeChat at that time, it was handwritten letters), saying that the children in the photos were themselves.
That's not going to be easy.
All the children say that it is themselves, but which child is real?
Selection work, the big boss turned to the TV station for help.
The TV station found judges and screened them vigorously.
More than half a month has passed in the blink of an eye, and the TV station has screened countless children, and in the end only four remained.
These four children, sitting down to look at their backs, are no different from the children in the photo.
There is only one child in the photo, but there are four children here.
Which child is real?
Television stations and newspapers are poor in skills and cannot solve this problem.
I had to invite the big boss to screen it.
The big boss came to the TV station and smiled very much: I announced that our company will give each of these four children a computer.
Wow, everyone applauded enthusiastically.
Worthy of the big boss!
There is a mind, a spirit, and a belly.
The matter is over, and the big boss goes back to the United States.
When the big boss left, everyone thought about it: No, what's wrong, look at this international computer giant, they didn't give a cent of advertising money, but we reported frantically to help them find children...... Are we being played by him?
Yes, everyone was played by the big boss.
The big boss is called event marketing.
（03）
What is event marketing?
In the bathroom of the Paris airport, pick up a book of winter vacation homework for elementary school students - this is event marketing.
If this is event marketing, why is it being pursued by the police?
There are four elements of event marketing:
One is sensational.
The second is sustainability.
The third is harmlessness.
Fourth, compliance.
Paris airport picked up primary school students' winter vacation homework, this plan meets the first three conditions, sensational, continuous, harmless - especially three points, harmless, primary school student Qin Lang is true or false, it does not hinder the national economy and people's livelihood, and it can't delay anyone's meal, if the police don't pursue them, it can be called a perfect plan.
However they were pursued by the police, and that was too bad.
There are also netizens who carry forward the spirit of the bar, saying: The police should not pursue them, this is not a criminal offense, nor is it an economic crime, if they make up stories to cheat traffic, they will be investigated, then Chinese writers, such as Mo Yan and Yu Hua, will have to go to prison:
The bar of netizens may be reasonable.
However, the commercial market is very cruel, and heroes are always judged by success or failure. You go out in the morning and are out in thousands of pairs, but if you don't make any money, you can't support your wife and children, but you are taken by the police for administrative punishment, then you are wrong, and the more you say that you are right, the more wrong you are.
Therefore, whether the police should pursue Qin Lang's operation is not something that business people need to pay attention to.
But the police pursued it, so this "event marketing" is a plan that has failed to fail again.
（04）
The fourth condition of event marketing is compliance.
What is compliance?
It's the police who break into the door, look at you for a long time, and finally slap yourself in the mouth and leave in grief and anger.
It's just that the police can't find any reason to clean you up.
For example, the aforementioned international computer giant in the early years of the reopening, even if the police from all over the world rushed into his room and pointed a gun at him, they could only sigh in the end, there was nothing to do with him.
Even if you know that the photo in the hands of the international computer giant was taken at random by someone he sent to China half a year ago to find a street.
You know that, but you just can't do anything about him.
Looking at Qin Lang's operation incident again, the police went to heaven and earth, spending countless amounts of taxpayers' money, and if they had to find out this Qin Lang, the planner was dumbfounded at this time.
So, what is compliance?
Compliance is to find a way to make money that does not violate the law or deviate from public order and good customs.
This sentence may not sound like anything new, but it is great wisdom.
To survive in this world, and to live happily, then you need such wisdom, before thinking forward, thinking about retreating, sitting squarely, walking round, when no one can catch your handle, then you make money to survive in this world, and become at ease.
(*The picture in this article is from the Internet)