In this online world full of cameras and clicks, the anchors have become the new favorites of many restaurants, holding cameras and shuttling through all corners of the city, capturing every detail of the food, trying to capture the audience's stomach with video clips. It seems, this is a win-win way to advertise. However, the reality behind it is not so rosy. More and more restaurants are turning away from these streamers who bring their own traffic, finding that the traffic does not directly translate into revenue, leaving behind a mess and exaggerated descriptions that give them headaches.
If you think that behind the glossy shots of these streamers is full of winners, you are very wrong. In fact, many restaurant owners have begun to regret opening the threshold for these so-called Internet celebrities to find out. Why? Listen to what they have to say.
The food on the table looks very attractive in one shot, but when these images are translated into actual customer traffic and revenue, that's another story. Many bosses began to feel that after the anchors left, what was left was not just a table of scraps, but more likely a mess and additional clean-up fees. A boss shook his head and sighed and said, "They came, filmed, left, and left a mess for us, these are invisible costs." ”
Then there's the exaggerated gastronomic effect. In the video, how delicious the food is and how popular it is, people swallow their saliva when they see it. But when diners actually walk through the door and find that what they see is not what they hear, it immediately translates into disappointment and complaints. "They all came for the video, they had too high expectations, they ate once and left, and never looked back. "Stores are starting to worry that this short-term online buzz is driving up popularity, but it doesn't convert into long-term customers.
Not only that, but the cost of these free promotions is far greater than you think. Some anchors are stationed in hotels and require such and such preparations during filming, which undoubtedly increases the burden on the staff and additional operating costs. The bosses slowly discovered that these free lunches weren't that tasty. "Every time we come to an anchor, we have to prepare for at least a few hours, and the result? As soon as the video is posted, there are a few likes, but there are few people who actually come to eat. A restaurant owner said helplessly.
That's not all, the professionalism of some streamers is really doubtful. They may just taste it casually, pat it casually, and do it in a sentence or two. Does such superficial content really attract repeat customers? And sometimes, they may inadvertently spread misinformation that damages the restaurant's reputation. "The positive reviews we have spent more than a decade accumulating may have been ruined by an irresponsible video. This is the voice of many restaurateurs who pursue quality.
As a result, more and more restaurants are starting to consider whether they should continue to welcome these anchors. On the one hand, they can indeed bring in momentary traffic and attention, but on the other hand, these are volatile and don't necessarily translate into real profits. What's more, there are many costs and risks hidden behind this that we can't see.
At the end of the day, restaurateurs are more interested in providing high-quality food and service that keeps customers coming back for more, rather than just curiosity or novelty. They are beginning to realize that there is a big gap between virtual traffic and real operations.
From this point of view, the seemingly simple mutually beneficial cooperation between the anchor and the hotel is actually a complex game of interests. In this process, not only do restaurants need to weigh the pros and cons, but streamers should also be more sincere and responsible with their influence. After all, behind every click and share, there are real people and businesses linked to them.
Behind this seemingly beautiful collaboration, perhaps we should pay more attention to the overlooked details and long-term effects. After all, in this glamorous Internet age, authenticity and sincerity are still the most precious assets.