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The innovation of camellia oil products may become a new engine for rural revitalization

author:New Fujian

In the context of rural revitalization, how to combine traditional agriculture with modern science and technology to promote industrial development and increase farmers' income?

The innovation of camellia oil products may become a new engine for rural revitalization

Camellia oil, a high-quality edible oil originating from the mountainous areas of the mainland, has long been restricted due to poor sales channels and low farmers' income. However, the advent of tea oil chocolate has changed all that. According to statistics, global chocolate sales will reach 11 million tons in 2023, while the total production of camellia oil on the mainland is only 1 million tons. The camellia oil content in camellia oil chocolate is about 30%, and based on this calculation, the production of camellia oil chocolate in mainland China can account for 30% of global chocolate sales, which undoubtedly provides a huge market space for the mainland camellia oil industry.

The innovation of camellia oil products may become a new engine for rural revitalization

In the face of the aging society that the mainland is about to enter, the elderly population is expected to reach 490 million, the incidence of chronic diseases is increasing year by year, and the development prospects of the big health industry are broad. Jiuzhan Company, an enterprise focusing on the comprehensive utilization of Camellia oleifera, started with non-drug prescription camellia oil products, and cooperated with Jiangnan University and other universities to develop patented products of "prevention and treatment of three highs, gastroenteritis, stomach and laxative, and confinement oil for pregnant women". Through the patented nano emulsification technology, the tea oil is converted into a solid form, which not only retains the original nutrients of the tea oil, but also makes it more convenient to eat.

The innovation of camellia oil products may become a new engine for rural revitalization

After the listing of tea oil chocolate, Jiuzhan Company will continue to invest in the production line of tea oil emulsified drinks, and use tea oil as a stepping stone to develop the big health industry. The camellia oil base they own, approved by the National Health Commission, contains the anti-aging substance squalene, and the vitamin E content is 5.3 times and 2.1 times higher than the national special group standard, respectively. With high-quality wild camellia oil as raw material and its own corporate standards, Jiuzhan Company is developing the camellia oil health industry and providing camellia oil products with the same origin as medicine and food.

The transformation and upgrading of the camellia oil industry has also injected new impetus into rural revitalization. Jiuzhan Company is an active explorer and practitioner in this process. They promote economic benefits with science and technology, promote rural revitalization with economic benefits, help the industrial development of 7 million tea farmers, and contribute to the realization of a well-off society in an all-round way.

Source: New Fujian

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