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(Source: All content stated in this article is based on reliable sources, and is repeated at the end of the article)
Nowadays, electric vehicles are everywhere in society, and there are many kinds of brands, but there are few that can be remembered, such as Emma, Yadea, etc., but what many people don't know is that there is also an electric car brand that is also very popular.
It is not only known as the "Hermes" in the field of trams, with a total market value of 4.1 billion US dollars, once crushing "Yadea" and other famous brand trams, but the market value of this tram has evaporated by 96% so far, far less than before.
This makes one wonder, who is this electric car, and where did it fail?
Explosive electric car
Urban development drives the economy, and now the market is not only increasing the number of car brands, but also the electric car brands.
However, when people buy electric vehicles, they often have a common feature, which brand is famous, which is not only a mass trend, but also a quality assurance.
In the minds of many people, only brand-name electric vehicles can satisfy their psychology, and they will also think that the money spent is very worthwhile, and at the same time, brand-name trams are in line with the public in terms of service and price.
In this process, well-known electric vehicles such as Emma and Yadea have become popular for people to buy, but in addition to these electric vehicles, there is another kind that has also exploded, which is "Maverick".
For today's young people, there may not be much of an impression, after all, the old and the new are replaced too quickly, and older people will immediately think of electric cars when they hear the name "Maverick".
So, why did the Maverick electric car become popular?
Maverick electric car was founded and launched in 2014, compared with Emma and other old brand electric vehicles, the time is relatively short, but what people did not expect is that it is such a newly established electric car, which has set off a storm in the market.
Although the Maverick electric car started late, but the beginning is still very high, as soon as it is implemented, it is under the title of high intelligence, you must understand that at that time, AI intelligence was not developed, and it was developing.
And at that time, in the electric vehicle industry, basically no electric car could be linked to intelligence, after all, this involved innovation.
In the other few can't make it, the calf does, and because of this, people think that the calf is very "noble", so they will buy it.
This can't help but make people curious, what intelligent functions did the Maverick electric car have at that time?
The first is that the Maverick Tram has a fixed screen that can display the actual data, and the most advanced thing is to connect with the mobile phone.
Maverick electric vehicles have a fixed APP, as long as you download this APP with your mobile phone, buyers can always pay attention to the status of the electric vehicle.
For example, how long it can drive, how much power it consumes, and whether to unlock it when to open it.
Speaking of automatic unlocking, this function was very helpful in terms of life at that time, and it is important to understand that tram theft did not exist in society at that time, despite the security management.
But there's no guarantee that this won't happen, but it's worth mentioning that it doesn't exist today.
This is because people's attitudes have changed, and there are many shared electric cars and bicycles nowadays, so this thing is gradually disappearing, and even if electric cars are not locked now, no one will steal.
But at that time, society was different, and because of this, the automatic unlocking function played a good role in protection, and people could also observe their trams through their mobile phones.
In addition to this, the Maverick Tram also has route positioning, which is connected to the mobile phone, which is quite convenient to use.
Of course, these functions are a kind of speed for people, but the vast majority of people pay more attention to the core quality of electric vehicles.
quality assurance
The quality of an electric car depends not only on the price, but also on the battery inside.
It is equivalent to today's new energy, we all know that the reason why new energy is more expensive than fuel vehicles is that in addition to many functions and more advanced, the most important thing is the battery.
After all, the battery and battery life are inseparable, and at the same time, the service life is guaranteed, in this case, many people who buy a car pay great attention to it.
And the same is true of electric vehicles, I remember that the price of Maverick electric vehicles was sold to about three or four thousand at that time, which was relatively expensive for the average consumption level of people at that time.
Since you naturally have a lot of special features, the battery is one of them, and the battery of the Maverick electric vehicle is installed with a new lithium battery.
This kind of battery is not available in several other electric cars, and most brands at that time still used lead-acid batteries.
As to which of these two types of electric cars is better, it is not necessary to explain too much, compared to lead-acid batteries, lithium batteries not only improve the range problem, but also reduce environmental pollution.
It can be said that at that time, the lithium battery was a brand new battery, which also led to the rapid development of Maverick electric vehicles from its inception.
In order to adapt to the times, many brand trams have begun to use this lithium battery, which has also led to the Maverick electric car gradually standing out among many brands.
As soon as the Maverick electric vehicle was sold in the market, it attracted many consumers to buy it, and the Maverick electric vehicle began to be in short supply.
In this case, in order to increase production and make profits, Mavericks opened a number of chain stores, such as in 18 and 21 years, from hundreds to thousands.
This stunned Emma and Yadi next door, which has developed so rapidly in just a few years.
According to statistics, in 2021, the production of Maverick electric vehicles will increase to more than 50% compared with the previous year.
Although it did not catch up with the old brand electric vehicles, but the distance is not too far, in short, after four years, the Maverick electric car ranked in the forefront of many electric vehicles.
With the passage of time, Maverick's business is getting better and better, so it looks abroad and begins to export electric vehicles.
However, because the foreign concept is different from the domestic one, foreigners will process and transform the imported Maverick electric vehicle into another style.
Although the appearance has changed, the core inside has not moved, which leads to the core technology is still in the Maverick company, and after discussions between the two parties, Maverick also obtained more profits from it.
I have to say that the Mavericks have developed too rapidly from the beginning of its establishment to foreign trade, but there will always be an end to glory, which is the truth of replacement.
Cause-effect
Don't look at the Mavericks' rapid development in the first four years, but because the foundation is not very stable, it will begin to decline from 2022.
According to the statistics of the 2022 data report, Maverick Electric Vehicle has suffered losses in terms of funds for four consecutive quarters, even $520 million.
Of course, this is still the most exaggerated, until today, the Maverick electric car is full of about one or two thousand, which is simply a fantasy compared with the previous four years.
As of this year, the total market value of Mavericks has evaporated ninety percent, that is, 96%, in other words, more than 100 million US dollars.
So, why is this happening?
First of all, the quality problem, Maverick electric car due to long-term use, coupled with the profitability in the market, makes the actual effect of the play, in reality is not satisfactory.
For example, the problem of charging, how good the merchant said when buying, but once I bought it back, there was no problem with it at first, but after a long time, there were problems such as not being able to charge.
According to sales statistics in 2023, more than 700,000 units will be sold, which is about 10% lower than the previous year.
At the same time, in recent years, the Maverick electric car has been very enthusiastic in terms of advertising sales, which makes it impossible to innovate and further lags behind.
It is important to understand that the brand electric car next door is not idle, and has begun to adapt to the development of new technologies in contemporary society, while Mavericks has stopped moving.
In addition to these problems, the price does not match the choice, although the Maverick price is facing the rich, but after all, it is in the market, but in the long run, the price increase is not a very good option.
And in 2022, the price adjustment of Mavericks was released on the platform, and when I looked closely, the price did not decrease, but increased.
This also made many consumers very dissatisfied, so that in 23 years, not only did the output get a loss, but the profit did not get much.
Of course, in addition to the problems of Maverick itself, the founder also bears the corresponding responsibility, and in 2017, Li Yinan, the founder of Maverick Electric Vehicle, was sentenced by the court and fined.
If there is any problem in the middle, I believe it can be understood without going into detail.
Author's point of view
Maverick electric car from its inception to the present, has been brilliant for a while, but also quickly lost, after all, the times to progress, science and technology to continue to develop, blindly stop will eventually be eliminated.
This tells us a truth, everything should be innovative, and only by constantly moving forward can we succeed.
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Reference: Official account Sina Finance, "Maverick Electric Lost 4 Quarters: Markets at Home and Abroad Declined, Stores Closed, Cars Couldn't Be Sold, and Quality Was Frequently Complained"
Southern Metropolis Daily, "Net profit fell from 91.7 million to 2.9 million, what is the situation of Maverick Electric's third quarter?"
Interface News, "Maverick Electric lost 270 million last year, and the sales gap with the head enterprises continued to widen"
Interface Express, "Maverick Electric: Net profit fell to 2.9 million yuan in the third quarter, and the revenue in the fourth quarter is expected to be about 789 million to 986 million yuan"
Upstream News, "CCTV 3.15 Gala Exposed Electric Bicycles Illegal Speed-up, Wuxi Investigated 8 Named Enterprises Overnight"