"Starting a business is like sailing against the current, if you don't advance, you will retreat; This sentence undoubtedly has profound practical significance for Wahaha, which is now at the center of the whirlpool of public opinion.
This national brand, which has grown up with several generations, has encountered one product quality storm after another in the transition period after the death of the elder Zong, like a heavy old ship, struggling to steer in the turbulent sea.
Wahaha, the frequent guest at our childhood table, once nourished our lives with its sweet eight-treasure porridge and energetic nutrition express.
However, recent news reports have been like a hammer hammer, knocking on the foundation of trust in people's hearts and minds. From the "unexpected visitor" flies in the eight-treasure porridge.
Then to the nutrition express was found by consumers to have a black object suspected of being a cockroach, although Wahaha made an explanation, but many consumers were not convinced by this explanation.
No, a few days after the incident, some consumers complained about the black foreign objects that emerged at the bottom of the nutrition express line, and the exposure again and again was like a boulder thrown into a calm lake, arousing strong public reactions and deep worries.
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Under the pressure of public opinion, a brave consumer stood up and put forward a special request, hoping to face the current head of Wahaha, Zong Fuli, and discuss these core issues related to food safety.
However, Wahaha's response was calm and resolute, and Zong Fuli herself did not appear in public, although this move may be a little disappointing to consumers who are looking forward to the dialogue, but it also reflects Wahaha's attitude of facing up to the problem and responding positively.
Wahaha admitted that there was a quality problem, and the company's quality department gave an explanation in a timely manner: the production line adopts a high-temperature filling process, and the foreign body in the bottle may be a tiny impurity caused by the wear of the sealing ring, with a very low probability of occurrence, and promised to compensate consumers at a ratio of 1:10.
This kind of courage to admit mistakes and dare to take responsibility cannot immediately quell public anger, but it also shows the sincerity and determination of enterprises in crisis public relations.
However, "gold and silver cups are not as good as the people's reputation", especially for the food industry, quality is the lifeline, is the foundation of the survival and development of enterprises. As the new generation of Wahaha leaders, Zong Fuli is facing a severe test - how to adhere to the red line of quality in inheritance and development, and perfectly integrate the original intention of entrepreneurs with the responsibilities of business keepers.
"The people take food as the sky, and food is the first thing. "In the torrent of the times, Wahaha must not only withstand the pressure brought by the market impact, but also work product quality and strictly control every production link, because consumers' confidence in the brand is like the foundation of the building, once shaken, no matter how gorgeous the pavilion will overturn in an instant.
We hope that Wahaha can take this opportunity to re-examine itself, reshape its brand image, and tell the world with practical actions: it is not easy to start a business, but it is more important to keep a business, and there is no shortcut on the road to quality, only down-to-earth.
Wahaha's case teaches a vivid lesson to all Chinese companies: no matter how glorious the brand history is, no matter how solid the market position is, there must be no slackness in the quality of products.
Every step forward of the enterprise is inseparable from the trust of consumers, and this trust is won and accumulated through the persistence and commitment to product quality again and again. In the ever-changing market environment, only by consistently treating product quality can we truly achieve a successful transition from entrepreneurship to business and stand at the forefront of the market.
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