Changan Qiyuan Automobile will soon launch the A05/Q05 two cars of the real fragrance version, this version is basically equivalent to the discount version, and its price is likely to be further reduced on the existing basis.
At present, the guide price of Kaizen A05 is 89,900-132,900 yuan, and the limited-time preferential price is 78,900 yuan, and the guide price of Qiyuan Q05 is 119,900-149,900 yuan, and the starting price of the limited-time offer is 96,900 yuan.
The True Fragrance Edition is expected to be adjusted on the basis of the original price, and the price may be lower than the limited-time discounted price.
There is an opinion on the terminal sales subsidy scheme of the Kaizen brand, that is, no longer distinguish between subsidies and non-subsidies for customers based on the nature of work. In the stores of many Qiyuan brands, I have seen a very strange subsidy scheme, which provides subsidies ranging from 0.7~12,000 yuan for four types of people.
Include:
- Media people
- Civil servants, medical workers, and teachers among the elite
What is an elite crowd?
In my personal opinion, this kind of marketing plan is stupid, a brand divides customers into three, six, nine and so on, is this too many customers? A large number of car consumers are non-system workers, including many successful people, and even many opinion leaders in a small circle. By excluding these potential users from the subsidy, the brand's sales are destined to be too high. And at present, some professional reviews can be taken online to take a look and then do marketing plans, product marketing must use the general customer program, must not distinguish customers into grades, this is a marketing taboo.
Sales volume interpretation
The retail sales of the Changan Qiyuan brand in March 2024 have been confirmed, and the sales of all three vehicles have achieved month-on-month growth, with the largest increase being the Qiyuan A05, with sales of 5,622 units in the current period.
The sales of the Q05 also reached 4,751 units, so what is the highest-priced A07?
The sales growth of Qiyuan A07 is also relatively large, and the reason for this should be that it is the first to launch the real fragrance version.
Let's take a look at the price comparison between the old and new models:
- True fragrance version (pure electric), 135,99, 149,99, 159,900 yuan
- The old model, 16.69, 16.79, 17.69, 179,900 yuan
The price adjustment of the real fragrance version is very large, and the price of the low-profile version has been reduced by 31,000 yuan compared with the old model! Therefore, through this car, the price of the A05 and Q05 True Fragrance Edition can also be roughly predicted, and even if the price adjustment does not meet the standard of the A07, it is believed that the price can be lower than that of competing products in the same class.
That's all for Qiyuan Automobile, and in the end, I still hope that the vehicle subsidy program can be adjusted.