I don't know if you feel it, but IKEA always captures the mood of consumers and makes people shift their focus from the appearance of the product to the practicality, while their posters can still attract your attention.
No, IKEA's recently released new set of posters has hit the hearts of some people.
Netizens shouted: This is what often happens in my family!
Sofas, pillows, vases, cups, just ask which one can escape the palm of these little devils?
Families with pets will inevitably experience several wars and chaos, and the scene of a small disaster in three days and a major disaster in five days has long been commonplace for shovel officials.
IKEA "documented" the accidents of the animals, and the items they destroyed were IKEA products, along with the price of the goods.
And the theme of this poster is "Don't worry, you can afford it", is there a feeling of heartbreak in one second, and pretending to be calm in the next second, and even planning to wholesale a bunch as a backup.
In this regard, netizens said: Looking at the picture is already angry.
I have to admit that IKEA's products are not only cheap but also of good quality, but cats, don't lose again!
Some people also say that the poster is still conservative, and the sofa will not be let go. Couch...... Or don't mention the sofa.
This set of posters cleverly shifts the pain of consumers, using the empathy and love of most people to create a "affordable, bad" mindset, so that the concept of damaged items is transferred by the innocent eyes of small animals, so as to end this panic with "just buy another one".
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Okay, okay, IKEA, you're so cost-effective, right, life is really inseparable from you.
In fact, IKEA is not only recreating life scenes, but also linking everyday goods with its own furniture products.
This set of posters focuses on an equivalent exchange.
The price of 15 cans of Coke is equivalent to an IKEA desk lamp, the price of 6 tubes of toothpaste is equivalent to a table, and 2 boxes of pizza are worth a locker......
IKEA, if you advertise it like this, I dare to buy it, save him for 3 cups of coffee first.
Whether it is a consumable household product or an equivalent analogy between it and daily necessities, invisibly, consumers' consumption decision-making model for IKEA has been transformed into a consumption decision-making model for daily necessities, and the change of consumption concept will bring about an increase in consumption frequency.
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How can two different types of products achieve the effect of 1+1>2?
宜家的经典海报“Tomorrow starts tonight”就做到了这一点。
Instead of relying on melatonin to sleep,
It's better to sleep on a comfortable pillow
Instead of anti-aging with the most expensive creams,
It's better to lie down in a soft quilt and remove makeup
Instead of drinking energy drinks to refresh your mind,
It's better to put on a clean sheet and sing and dance again
Combine your own sleep furniture with anti-aging products to remind consumers in a natural and simple way:
Sleep is a better way to fight aging, and it's more affordable than anti-aging products.
I guess the idea is that it's not that you don't believe in melatonin, creams, and energy drinks, it's just that it's more cost-effective to have a good quality sleep in a comfortable bed.
Using a method to solve a variety of life problems, highlighting the importance of "regular work and rest", thus concealing the deliberate advertising method, the goods into daily life, become an indispensable item for people to pursue a high-quality life.
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Let's go back to practicality, we all know that chairs are for sitting, but haven't you really piled clothes on chairs?
Really, not? I don't believe it.
Why don't you take a look at these posters first,
Are you familiar with this meeting?
IKEA has even thought of this use case, and has begun to wonder if they are monitoring it in my house.
The comment area popped out the current situation of their own chairs, "IKEA, do you want to be so direct!"
There are also people who say that the sky is broken:
So while people are still struggling with whether to put Bauhaus masterpieces, vintage pieces or modern design darlings in their homes, IKEA has long since discovered that the end of the chair is a hanger.
So no matter how designed and cool the chair is, it will be covered by a pile of clothes, so why not choose the most cost-effective IKEA chair!
This group of posters has achieved the exploration of the attributes that actually exist but have never been emphasized in the common attributes of the product, and excavated the related scenes from the solidified functional scenes to meet all the associations of consumers with life.
At the same time, it can weaken the gap in appearance in comparison with products that are higher than its own positioning, so as to highlight its advantages of affordable price and rich use scenarios.
The giant panda took the place of the pony and said: I learned it at IKEA again!
When it comes to highlighting the functionality and fun of the product, IKEA's poster can be said to be the first to bear the brunt.
He will always use unexpected ways to attract your attention first, and he also knows how to use similar products, daily necessities and products with similar functions to deepen the image of his product function in the minds of consumers, so as to bring people a feeling of life surrounded by IKEA.
When IKEA gradually integrates into the daily life of consumers, IKEA will also use a keen eye to perceive the episodes in life from time to time, and pull your nerves again with emotions in time, "Ah, it turns out that IKEA has always been there, and IKEA can still exist like this".
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Which poster makes you feel that it is better to act than to be excited?