In the current period of chaotic and disorderly information, the blank design of the poster can make the information theme intuitive and quickly conveyed and has a visual aesthetic effect. Therefore, the blank design method has gradually become the love of designers, and the blank space is a choice full of wisdom, and it is a kind of aesthetic design that knows how to divide inches.
The blank space on the poster is often a manifestation of the content to be expressed in the poster, as well as the ideas, information, refinement, and streamlining to the extreme, which not only tests the information screening, integration ability and graphic refinement and generalization ability of a graphic designer, but also tests the ability of a designer's layout design and virtual reality.
Different elements in the poster have different attractions to people's eyes, and the large amount of information in the picture makes people receive information without interruption in the process of attention, which will only lead to people's visual fatigue and affect people's reception of information. In fact, the amount and less information and the effect of people receiving can not be directly proportional, only the information intuitive and aesthetic effect of the transmission, in order to enable the audience in a comfortable and pleasant environment smooth and effective reception of information.
The blank design in modern poster design, through the blank area to highlight the theme, reasonable blank space to alleviate the viewer's reading pressure, and to create a space for the viewer to imagine, the appropriate use of white space will also make the layout appear elegant and generous, improve the aesthetic value of the poster. As an important design creation technique in poster design, blank space can highlight the theme well, simplify the picture, form a sharp contrast, and greatly enhance the visual impact of the picture.
In the poster design, the reasonable blank design makes the poster picture clear at a glance, and under the storage of the blank space, the main body is more distinct and clear, and it is not disturbed by complex and diverse or similar backgrounds, providing an environment for the viewer to extract the theme information easily. For example, a beautiful work, in a chaotic background, we may sometimes ignore or cannot quietly appreciate it, but if there is only one work in a blank space, we will soon focus on it and appreciate it.
The reasonable blank design in the poster allows the viewer's vision to be directly attracted by the subject, and the information is intuitively conveyed, so that the audience can directly and effectively receive the information to be conveyed. Similarly, the blank space gives people unlimited reverie, stimulates the viewer's thoughts, exerts the subjective initiative of the viewer, and synchronizes with the space created by the designer to create a "out of nothing" artistic conception.
In the blank design space of the poster, the space to give people imagination is sometimes more convincing than filling the text picture, the viewer can play a subjective initiative in the blank space, and supplement and create the picture extension for the blank space, so that the design work is not only an implicit wisdom of the designer, but also a realm of longing for beauty created by the viewer.
The imagery of the blank space is a kind of implicit wisdom, and the designer's blank space allows the viewer to exert his own imagination, strengthen the perspective of the work, and create a new visual feast experience.
In the poster blank design, the most common is that a poster in addition to the main body of the object is blank, this design is the most direct, but also the most intuitive blank design, can quickly attract the attention of the viewer, and quickly convey information.
For example, in the poster design of a product, a small number of the most representative related images are selected, and the text is assisted on the layout, and the background uses a large number of solid colors to store this object, intuitively and beautifully conveying this theme message. At the same time, in the period of chaotic and disorderly information, blank space can greatly improve the degree of discrimination of information.
The white space design of the poster is not necessarily the design of the large blank space, in fact, sometimes the local blank space, in the case of grasping a degree of white space, the imagination space created by the blank space can make the viewer have a different emotional and aesthetic experience. Reasonable blank design will also greatly increase the rhythm of the work, invisibly there will be a guiding direction needle, forming a "silent is better than sound" rhythm and rhythm.
For example: this design in the poster design of food, select several kinds of food as for the layout, there is a story linear layout of the food as a solid color plane, to create a visual experience of the spread of the smell of food and the taste buds of the artistic conception, in the blank space, the viewer can be a variety of food food fantasy, the overall cuisine of the layout and the solid color base complement each other, stimulate the independent Gestalt thinking in the human brain, so that the picture is more distinctive and aesthetic, visual browsing has its own unique rhythm and rhythm, This blank design is a kind of aesthetic design that knows how to divide inches.
In the process of poster blank design, the designer is to grasp the position, shape, color and other material properties of the blank space, as well as the extension of the space created by the blank design and the transmission of emotions, and the clever small piece blank design and the composition of the elements in the poster will have the expression effect of the whole body.
For example: in the sketch painting, the highlight processing immediately makes the object we paint become three-dimensional and shiny, this kind of performance effect is actually the same in the poster design of a small area of white space, such as we in the poster layout of the complex objects are neatly arranged, leaving a blank area, it will cause the viewer to have unlimited reverie for this area, but also make the poster have a deeper ideological meaning, the viewer will explore why this blank area exists in the meaning, which is the magic of leaving white space to see the big.