Since the word pastoral complex entered the national high-level documents, the wave of construction of pastoral complexes is sweeping the north and south of the country. The pastoral complex has not only become the darling of cultural and tourism capital, but also the carrier of nostalgia for the middle class.
In essence, the pastoral complex is a new paradigm developed in the rural community under the background of super transportation, and it is a modern pastoral ideal jointly created by the old villagers, the new villagers, and the new villagers.
Based on sustainable and large-scale capital intervention, the pastoral complex reconstructs the business structure, human structure, cost structure and income structure of rural production, and activates the comprehensive benefits of rural social planning, development and operation.
A new model of agricultural monetization opened by the pastoral complex
Pastoral complex is a traffic sharing model and value multiplication model of different supply chains built based on the core attraction of pastoral complex.
Different areas of the pastoral complex have different ways to make profits, the pastoral scenery free diversion area is free of charge, the secondary consumption area of experience products mainly relies on the cultural tourism supply chain to make profits, the agricultural activity operation experience area mainly relies on the agricultural supply chain to make profits, the pastoral real estate value-added area mainly relies on the real estate supply chain to make profits, and the community supporting commercial consumption area mainly relies on supporting finance, medical care, health, education, and commercial supply chain to make profits.
The pastoral complex has realized the three realizations of the pastoral, the first realization is to rely on the power of nature and the power of science and technology to realize the realization of pastoral agricultural products, the second realization is to rely on the power of nature and creativity to realize the realization of pastoral cultural products and pastoral tourism products, this time the realization not only makes money, but also forms a pastoral community, and the third realization is the realization of the extension industry established by relying on the pastoral community.
Case 1
Taking the Fresno Agricultural Tourism Area in the United States as an example, the planning and design here adopts the three-dimensional structure of "comprehensive service town + agricultural characteristic town + theme tour line", the agricultural characteristic town and theme tour line are mainly to realize the first realization and the second realization, and the comprehensive service town realizes the second realization and the third realization.
A new model of industrial clusters opened by pastoral complexes
The core of the pastoral complex is the economic logic of the countryside, rather than the economic logic of extensive urbanization. The economic logic of extensive urbanization pursues the bottom-line interests between industries, the logic of intensive urbanization pursues the maximization of the interests of "industrial clusters + leisure industry clusters", and the logic of rural economy pursues the maximization of the interests of "agricultural clusters + leisure industry clusters". Therefore, the pastoral complex is more in line with the cultural environment and geographical environment of China's agrarian society. For China's urbanization process, pastoral complexes have set a successful paradigm of anti-urbanization.
In many areas where agricultural production is the mainstay, due to the lack of extension of the industrial chain, agriculture often cannot bring the greatest benefits to farmers, and even agriculture in some places cannot make money. The emergence of pastoral complexes can extend the value of agriculture, increase farmers' income, and reduce the risk of rural industries. It was also possible to form a rural gentry class. The new gentry class has the technical ability to promote the integrated development of primary, secondary and tertiary industries, and provides intellectual support for rural transformation.
Case 2
Taking the National Agricultural Comprehensive Development Pastoral Complex in Dujiangyan City, Chengdu as an example, the project will form a pattern of "agricultural cluster + leisure industry cluster" through the construction of the pastoral complex to realize the integrated development of primary, secondary and tertiary industries. The agricultural cluster mainly includes kiwifruit, rice, vegetables, rape and large-scale rose cultivation. The agricultural processing cluster mainly includes kiwifruit commercialization, modified atmosphere preservation, and processing industry. The leisure industry cluster mainly includes "agriculture +" characteristic projects such as "Shiguang Hill", "Rose Valley" and "Xiaonanhai".
A new model of rural sage culture opened by the pastoral complex
The pastoral complex entrusts the rural pastoral dream of the urban people, but it also entrusts the urbanization dream of the rural people, one group of people wants to return to the countryside, and the other group of people wants to make more money to go to the city. In particular, in many backward and impoverished areas, we will deeply feel the ideological limitations of the local government and local residents, and how can a group of operators, tourists, and new residents with a pastoral dream communicate and coordinate their interests with another group of old residents and administrators with a dream of the city? This requires a lot of practical communication skills, and also requires a mutual compromise and run-in of values. In the end, a sustainable win-win development model can be formed.
In the construction of the pastoral complex, there is also a process of cultural remodeling, and the developer of any pastoral complex is faced with a pastoral landscape, but the local residents may be alienated intermediaries (losing the original simplicity of the villagers, losing the inheritance of folk culture, and becoming a middleman under the transformation of mobile media, neither pure countrymen nor pure city people). How to let the middleman regain his own folk cultural heritage, how to let the middleman regain the pastoral heart? This is the key to the soul of the pastoral complex.
In the future, a balance needs to be found between the new pastoral culture of the middle class and the old pastoral culture of the peasants. The establishment of such a balancing mechanism does not depend on the management operator, nor does it depend on any business model, but on a free and harmonious cultural opening mechanism. In the future, based on the pastoral complex, a new cultural form of rural sages will be generated.
Case 3
Or take the national agricultural comprehensive development pastoral complex in Dujiangyan City, Chengdu as an example, in the development process of the project, adhere to the combination of industrial development and farmers' income increase, and resolutely do not do projects that can not let farmers increase income. In the Rose Valley project, we insist on recruiting farmers as employees, and the company guarantees the income of farmers. These practices ensure harmony between Indigenous people and developers, while also laying the groundwork for further cultural identity.
The pastoral complex opens a new model of urban-rural integrated development
From a macro point of view, if the whole of China's pastoral complex is built and operated to a mature stage, then a huge economic, geographical, intelligent and cultural network of a pastoral complex will be formed, each pastoral complex is a node, a node is linked, is a regional pastoral complex cluster, the regional pastoral complex cluster and the regional urban agglomeration are connected, it forms a regional urban and rural competitiveness. Regional competitiveness is superimposed, and the competitiveness of the whole country is superimposed. In this sense, the huge economic, geographical, intelligent and cultural networks built by many dotted pastoral complexes can change the fate of a country. Moreover, the regional pastoral complex cluster and the regional urban agglomeration represent two different industrial cluster models and cultural cluster models, which can form a balance between the two models and are conducive to the internal coordination of the entire macroeconomy.
Of course, although the pastoral complex has formed a new development model, when engaging in the construction of the pastoral complex, it is necessary to carry out the innovation of the small model, and the model cannot be copied. Any mode is to provide a coordinate, and within the coordinates, it is also necessary to make specific positioning according to the actual situation. Especially after the completion of the pastoral complex, more small innovations are needed according to the operation situation in order for the pastoral complex to obtain sustainable energy.
Basic + resource points - rural tourism resources and land
Rural tourism resources (pan-rural tourism resources include artificially created rural tourism resources) determine the core orientation of rural tourism product development in the project area. Land resources determine the scale of pastoral complexes and affect the proportion structure of rural tourism products.
According to the development model of the "island circle" pastoral complex, rural tourism resources and rural land are the outermost circles, through the use of reasonable comprehensive development methods, with the in-depth development of agriculture (such as circular agriculture, creative agriculture, ecological agriculture) and large-scale agricultural development, supplemented by other industries such as agricultural product processing and sales, scientific research, education, medical care, training, etc., and the formation of inter-industry linkage.
In addition, while developing agriculture, the project site can also develop creative agriculture based on local crops, and carry out rural tourism projects such as agricultural tourism, experience, leisure and vacation in a timely manner.
Dominant/Context + Attraction Point - Rural Tourism and Leisure
Rural tourism and leisure function is the leading development of pastoral complex, under its leadership, the rational development of different types, different levels, different scales of rural tourism products to adapt to it, making it an important attraction point of the entire pastoral complex, leveraging the rural tourism market.
At the same time, a number of tourism lines will play an important role as a connecting line through the organic combination of various rural tourism and leisure projects, connecting the various circles of the pastoral complex.
Rural tourism and leisure projects can integrate a variety of tourism functions such as rural sightseeing, amusement, leisure, sports, experience, vacation, conference, pension, residence, etc., to create a unique "pastoral comprehensive tourism and leisure", such as opening rural tourism projects such as leisure fishing, farm zoo, picking, and agricultural experience.
In the specific development, according to the specific conditions of their respective geographical veins and cultural contexts, they can focus on creating one or several of these functions to form rural tourism and leisure projects with their own characteristics, so as to drive the development of the entire region.