Recently, an article by Lu Kevin has attracted a lot of attention.
He made it clear that a country's advanced industry is the cornerstone of its development, and the level of productivity directly determines the country's ability to tell a brand story on the international stage.
This is really to the point, and I can't help but want to ramble a few words.
We have to understand that industrial strength is not a joke.
As the old saying goes, "the economic base determines the superstructure", if a country is industrially developed, then its economy, science and technology, culture and other aspects can be strongly supported.
In this way, the brand story can be told with confidence and confidence.
On the other hand, in Paris now, when people mention Paris, they will have a bad impression, so even if your story is told beautifully, without the strength to back it up, it will be in the air after all, and it will be difficult to last long.
To put it bluntly, luxury goods are actually most afraid of seeing through its worthlessness, and the so-called high-end leather bags are actually nothing more than high-end (doubtful) leather and hardware.
Luxury goods sell consensus, sell behind the national narrative, once everyone disagrees with that consensus, it collapses in an instant, and the value is almost zero.
Lu Kevin then mentioned this picture on the Internet
The comparison between Chanel and BYD Qin, although Chanel is a luxury product and expensive, but BYD Qin, as an industrial product, is more worthy of our attention because of its industrial strength and technical content.
On the content of science and technology, BYD won, and on storytelling, Chanel won
Speaking of which, Lu Kevin used a historical allusion as an example.
During the Ottoman Empire, a beautiful carpet could be exchanged for a box of British muskets, which seemed to be an unfair trade, but in fact reflected the disparity in industrial power at the time.
Britain mastered advanced musket manufacturing techniques, while the Ottoman Empire relied on handmade products in exchange for these technological products.
Therefore, in whose hands the industry is in the hands of whomever wins. This sentence really speaks to my heart.
When it comes to war, does Chanel work?
Now that China's industrial strength is so strong, we should boldly tell our brand story and let the world see our strength and self-confidence.
Of course, this does not mean that we should ignore the development of other aspects, but on the basis of maintaining industrial strength, we should comprehensively enhance the comprehensive strength of the country.
It's time for Chinese to tell stories and foreigners to listen