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Text: Chen Zhuqi
Edited by Chen Zhuqi
(Source: All content stated in this article is based on reliable sources, and is repeated at the end of the article)
In the sixties and seventies, if anyone had a TV, it would attract many people around to watch, but nowadays, even if the TV is a necessary electrical appliance for every family, few people watch it, or even use it, making the TV gradually become an ornament.
In the face of such a scene, even the representative of the National People's Congress, TCL founder Li Dongsheng felt powerless, he said: "In the past five years, domestic TV sales have not only shrunk by 13 million units, but even the use of the boot rate is less than 30%", and at the same time said what the people wanted...
Why is the television set not popular with the Chinese people, and will it really be eliminated by the market? What kind of sentiment did Mr. Li convey to the people?
The status of television sets is gradually declining
All along,TV in people's daily life,It plays a vital position,After all, the development history of TV has also been witnessed by people,In the fifties and sixties of the last century,Although TV was put into the market,But it is particularly rare。
Just because in the early era, people's living conditions were not enough to support people to buy extremely expensive TVs, even in the current era, not only prices are also extremely expensive, even the RMB is people's treasure, and everything is carefully budgeted.
So in those days, if anyone bought a TV, it was definitely a famous figure in the surrounding ten miles, and it would even attract many people to appreciate and watch, after all, such a rare object, the people who owned it were in the minority.
At that time, even though the TV set was black and white, and the TV screen was not large, it could attract a group of people to gather around the TV and discuss happily, until the times gradually progressed, and people's living standards gradually improved.
Television has also become an important object in the family, especially in the era of our parents, when they got married, everything was a big thing, and the TV was one of them, so it would be very pompous.
Nowadays, in the 21st century Internet era, the TV is no longer a rare object in the eyes of people, and has even become one of the essential appliances in people's homes, refrigerators, TVs, washing machines, air conditioners, etc.
Even the style of the TV has gradually become newer, the color display screen has replaced the original black and white picture, and the thin and light appearance has also replaced the once generous pimple, and even the style of LCD TV is more varied.
Not only is there a lot of high-definition picture quality, but even a wide size, so that people's purchase needs have gradually increased a lot, beautiful and comfortable, the evolution of TV sets all confirm the development of the times.
Just like in the early days, people needed to use signals to connect when watching TV, especially the big pot and small pot, so that the signal staff could connect to the corresponding signal network, so that everyone could have a lot of choices when watching TV, rather than part of the content that came with the TV.
Nowadays, TVs not only do not need those so-called signal pots, but even only need to connect their own TV to the wireless network, and they can easily get the needs of searching for TV on the Internet, which has become extremely convenient for everyone.
But what is shocking is that even if the development of TV is extremely trendy now, even the choice of watching TV has increased, and it is no longer the fixed content of the TV channel in the past, and the picture quality has become extremely high-definition.
Obviously a good development, but in front of the people, the TV seems to have become no longer important, now the TV is not only no one to watch at home, and even many families have not turned on the TV for a long time, so that the TV has become one of the most expensive ornaments in the home.
It would not be surprising to say that such a scene is only a picture of a wealthy family, but such a picture has become a common phenomenon in tens of thousands of families, which shows the seriousness of the problem.
The chaos that exists on television
First of all, we must know that the TV itself is a kind of entertainment equipment in our daily life, whether it is everyone to enjoy a moment of tranquility in their leisure time, watch TV, movies or variety shows through TV for a while.
Or when everyone is free, gather together to watch TV, everyone eats food at home together or chatters, etc., either this is the life that millions of compatriots enjoyed the most in the early days.
After all, even if people are busy with work, there will always be a time to be free, and the popularity of TV in people's lives is far earlier than the status of smart phones in people's lives, so when smart phones are not developed, people rely on TV to enjoy life.
Not only can you pass the time through TV, but you can also watch your favorite programs through TV, and at the same time, you can learn some current political information about specific things, and in the case of a large number of people in the family, there are many noisy scenes of scrambling to grab the TV remote control.
But nowadays, even if the TV set has become taller, even if people have nothing to do at home, they still don't watch TV, and the status and presence of the TV set at home are gradually declining.
And the reason for this, on the one hand, is that although the current TV is novel, you can search for your favorite content without the Internet, but in fact, it is difficult for people to enjoy such treatment, just because today's TV has been charging.
In the past, turn on the TV,Although each satellite TV broadcasts the finalized content at a specific time,People can only choose to watch or change the channel,But now turn on the TV,It's a variety of TV ports,Even the content inside needs to be paid。
Not only that, but none of these paid software is one, which means that when people are chasing different film and television works, they have to recharge the corresponding software first, even if there is a steady stream of advertisements behind the recharge, they must also be recharged.
If the advertising department is recharged, people will insert an ad at intervals in the process of watching TV, and even the advertising time is particularly long, and it can't be turned off, which affects people's experience of watching TV.
After all, in the Internet era, equipment such as smartphones and computers are gradually fitting people's lives, not only mobile phones are a person, but tablets are constantly updated.
In this way,Content that can't be seen on TV,You can easily watch it on your mobile phone,Because now there are also a lot of corresponding film and television APPs and some software for watching videos,Even if film and television are on mobile phones, you need to pay,But you can also see some clips of videos。
In this way, mobile phones are enough to meet people's daily pastime needs, and even mobile phones can play games, listen to music, listen to books, watch TV, watch videos, etc., and even shopping, and all this requires only a mobile phone.
To a certain extent, this directly suppresses the embarrassing situation of many members who need to watch TV, even if there are many young people, because they want to chase dramas, it is convenient to recharge some corresponding drama chasing APP, which can not only be watched in advance, but also exempt from some advertisements.
But when young people grant such permission to the TV, because the member does not support the TV version, even the screen projection requires the member's mobile phone in front of the TV, but this situation undoubtedly restricts people's daily life.
As a result, TV sets are chaotic due to various charges, and mobile phone members do not support TV version members, etc., so that tens of thousands of compatriots gradually give up a demand for TV.
The TV market dilemma
In the face of such a chaotic image of TV, in fact, in recent years, many netizens have complained on social platforms, hoping to get the supervision of relevant departments, so as to rectify, but unfortunately even if the Internet is developed, it has not been effectively improved.
In the face of such a scene, even Li Dongsheng, a representative of the National People's Congress and founder of TCL, urgently expressed his views at the two sessions, and at the same time expressed the inner powerlessness and voice of the people in the face of today's scene.
Li Dongsheng's position in the high-definition display industry should not be underestimated, many customers will give priority to their brand products when buying TVs, and they are important leaders in the TV industry.
But at the two sessions, Li Dongsheng openly said: "In recent years, the mainland's TV sales have been far reduced by 13 million units compared with the peak, and even the frequency of everyone turning on the phone is less than 30%", I have to say that such data is still very abnormal in comparison.
After all, the TV itself is one of the equipment for everyone's leisure,Now the sales of domestic TVs are not as good as the sales of foreign TVs,Even the domestic sales of TVs,It has also shrunk directly70%,Once made TV manufacturers suspect that it was a hardware problem。
Li Dongsheng believes: "The high-definition display industry should pay attention to quality development, rather than blindly relying on the previous interests to obtain short-term benefits, so as to block the long-term development of the industry", I have to say, such an expression is not the voice of the people.
In addition, he also said: "The mainland is now a leading country in the high-definition display industry, both the basic conditions and hardware equipment are far ahead, all sectors of society should consider why the domestic sales are small, so as to find the reason." ”
Nowadays, people's attitude towards TV sets has seriously affected the output and sales volume of the TV industry, and even some manufacturers feel powerless for this, but the problem is not the problem of TV manufacturers, and even the people do not accept TV sets, not because of quality.
But in the end, they both became victims of this chaos,Not only do people spend money to buy TV and can't enjoy the joy of watching TV,Manufacturers also affect production and operation,It can be seen that if the charging chaos is not rectified,TV sets will change in the future era,It will inevitably be replaced by other products。
Write to the end
Nowadays, almost all the groups that watch TV are the elderly and children,The operation and charging of TV are too complicated,When the elderly are unable to take care of themselves,Will gradually give up TV,And children are now very silky in receiving electronic equipment,Slowly ignore the existence of TV。
After all, no one wants to spend thousands of yuan to buy a TV set to go home, so they have to continue to spend money to maintain a TV set, which indirectly causes the dilemma of "easy to buy a TV, difficult to watch TV".
In this way, I hope that the operators of TV sets can reasonably control the advertising broadcast time, and at the same time rectify the phenomenon of indiscriminate charges, and give the people a good viewing experience, in the final analysis, now everyone does not want to watch TV, and it is difficult for operators to make profits.
Reference Sources:
[1] National Business Daily-Li Dongsheng, deputy to the National People's Congress and founder of TCL-"China's high-definition display industry is very strong, but the TV market is shrinking, and we must find a way to break the situation"
[2] Headline Account-Upstream News-"One Question丨TV Boot Rate Drops to Less Than 30%, How to Break?"
[3] Headline Account-Jimu News-"The TV start-up rate is declining, and it depends on "good-looking" and "easy-to-use" to pull up"
[4] Headline Account-China State Grid-"Li Dongsheng, founder of TCL, a representative of the National People's Congress, talks about the low start-up rate of TV"
[5] Headline Account-Yicai-"China Produces More Than Half of the World's TVs But Faces the Challenge of the Shrinking Domestic TV Market"
However, in order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!
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