From last year's Zibo, Harbin, to today's Tianshui, feng shui takes turns, you will appear on the curtain call, short-lived out of the circle, the fire is only three or five months, at most half a year, can the traffic shape the Internet celebrity city, but it is difficult to fill the audience, as long as there is the word "Internet celebrity", it gives people the impression that it is both vulgar and earthy, and there is a feeling that it will be out of breath immediately.
The real Internet celebrity cities are Chongqing and Xi'an, these two cities have several hot seasons every year, whether it is May Day, National Day or Spring Festival, anyway, it is a "fire" word when encountering holidays, and the role of traffic is only icing on the cake, but for many Internet celebrity cities, traffic is more like a gust of wind blowing, which is a charcoal in the snow, but it can only be low-grade for a while, free pick-up, free boiling water and milk tea, and the familiar operation really can't save a city.
The internal strength is not enough, and it is easier to appear prototypes under the splashing traffic. Whether it is Zibo or Harbin, the superficial things are easy to do, if the internal skills are not enough, let the strong marketing under the leadership of the government, it is easier to expose the problem in the face of huge traffic, Zibo can wait for a few hours to eat barbecue, can not book a hotel on weekends, Harbin's low-cost tour group routines, false propaganda, etc., are all exposed There are still loopholes in management.
Urban barbecue and Malatang, behind the hot market fireworks, reflects a kind of cheap food dumping that can't be elegant, barbecue and Malatang are delicious but unhealthy, and there are a lot of rotten street "Internet celebrity food" full of them, playing low-price cards, cheap is more attractive, its essence is the post-epidemic era consumption downgrade, cheap is not necessarily good, but also lacks the natural drainage of market forces, and the behavior is destined to be unsustainable.
The "pet fan" model of over-the-top hospitality is not sustainable. Tourists from other places are "spoiled to the sky", government compounds, government agencies, and private cars are parked casually, which plays a certain role in attracting tourists, but to a certain extent, it will disrupt the normal work order. There is no punishment for violations of foreign vehicles, and it is humanized law enforcement to say that it sounds good, but its essence is double standard law enforcement that does not conform to legal principles, abuse of public power, and exemption from liability should be treated equally.
Chongqing's "pet fan" model is not as simple as copying and pasting. The final result is destined to be a dismal ending, after the popularity of Zibo barbecue cools down, several Internet celebrity barbecue check-in places such as Qianhai Square, which were once full of people, are now in a depression. Is there a certain correlation between Harbin's "tourists can get on what they need" and the refund incident of the Ice and Snow World? Treating each other with sincerity and doing practical things with sincerity may not be able to achieve satisfactory results.
If a city wants to be "hot", the basic plate must be good. Either the heritage is as profound as Xi'an, or the food is outstanding and distinctive, or there are dense and attractive enough Internet celebrity attractions, such as Chongqing's Hongya Cave, Ciqikou, Yangtze River Cableway, and through-building light rail, Xi'an's Datang needs food to take the lead, but only relying on barbecue, Malatang and other street foods want to come out, can only rely on luck, and it is likely to be short-lived.
Social media is a double-edged sword, short videos are just helping, and it is useless to re-market without its own strength, and the routine operation of Internet celebrities can not only add fuel to the fire, but also amplify flaws, a city's packaging positioning and publicity are not a swarm, and the short-term effect and piecemeal effect must be poor, considering the power and durability of the city's external publicity.
Recently, Xiaobian is thinking about a question, why the local economy with good scenery is not good, and the so-called tourist cities that really make a lot of money do not rely on tourism to make a fortune, such as Suzhou and Chongqing are industrial cities, Hangzhou's economic pillar is e-commerce and Internet technology industry, Xi'an's aerospace and new energy vehicles, the largest Internet celebrity Chongqing's GDP is 3 trillion yuan, and tourism income accounts for only 7 percent.
A city's industry is king, and tourism is just a signboard. The development also depends on internal strength, and the Internet celebrity city created is fleeting, and the immersive experience can last, which is supported by the city's heritage, industrial and commercial civilization and consumer culture, as well as a certain level of urban operation and management.
There is no one in Zibo barbecue, the winter in Harbin is over, Tianshui Malatang is hot again, maybe this wave of traffic will pass in a few months, Tianshui may be as unpopular as Zibo, who will be next?
Welcome to the monsoon of Muztag and let's see the world together.