Milk powder and diapers cost a lot, the cost of childcare remains high, there are so many baby products that it is difficult to choose, and the quality of the "buyer show" is unreliable...... When raising newborns, novice parents face the troubles of high prices, difficult choices, and poor quality of maternal and infant products.
On April 9, Jingdong Supermarket held the 2024 9th Jingdong Supermarket Baby Party Conference, and jointly launched the "Jingdong Supermarket Maternal and Child Love Action - 10,000 Family Donation Program" with 40 maternal and infant and toy brands, continuing to reduce costs and alleviate parenting anxiety for family parenting.
This love action landed for the first time in Xide County, Liangshan Prefecture, Jingdong Supermarket donated diapers, milk powder, baby skin care products and other maternal and infant daily necessities to 1,000 newborn families, with a one-year donation period and a total value of more than one million.
The relevant person in charge of Jingdong Supermarket said that as the preferred maternal and infant e-commerce platform for consumers, Jingdong has the largest and most high-quality maternal and infant users, and has the most efficient and accurate access channels.
The first batch of maternal and infant products arrived in Daliangshan to help newborn families in Xide County reduce the cost of childcare and popularize parenting knowledge
When scientific parenting has gradually become the new mainstream concept, the popularization of scientific parenting has also become a social issue that needs urgent attention. JD Supermarket has insight into the fact that in some underdeveloped areas, the promotion of the concept of scientific parenting still needs to continue to work.
In this regard, during the Jingdong Supermarket Mother and Child Baby Party activity, the "Jingdong Supermarket Maternal and Child Love Action - 10,000 Family Donation Program" was launched.
As the first stop of this love action, Jingdong Supermarket, together with the People's Government of Xide County, Jingdong Public Welfare and Beijing Yuanmeng Public Welfare Foundation, sent milk powder, diapers, baby skin care products and other maternal and child products to 1,000 newborn families in Xide County, Liangshan Yi Autonomous Prefecture, Sichuan Province, with a one-year donation period and a total value of more than one million. At present, the first batch of maternal and infant products for 1,000 newborn families have been delivered to Xide County, Liangshan Prefecture.
In this public welfare activity, Jingdong Supermarket will also unite more maternal and infant brands to provide public welfare assistance to other regions in need across the country, and assist novice parents and newborn families to establish a scientific and healthy concept of parenting.
The relevant person in charge of Jingdong Supermarket said at the press conference that this public welfare action is an important part of Jingdong Supermarket's continuous reduction of family childcare costs. JD Supermarket works together with brand partners not only to pursue business success, but also to provide products with high quality-to-price ratio, provide public welfare assistance for newborn families in remote areas, and create a new chapter in the cause of mothers and children.
In addition, in the baby party activity, Han Geng, Sun Yizhou, Xi Mengyao, Fu Longfei, Hui Ruoqi, and Dawang also shared their parenting experience on the spot, enhanced consumers' scientific parenting concepts, and jointly launched the "Jingdong Supermarket Maternal and Child Love Action - 10,000 Family Donation Program".
At the same time, JD Supermarket also launched a public welfare activity page to continue to promote public welfare actions to help remote areas reduce the cost of childcare. Consumers open the JD APP and search for "Love Action" to go to the "JD Supermarket Maternal and Child Love Action" public welfare activity page.
Alleviate the pressure of parenting, milk powder is fresh in 28 days, and online services such as parenting guidelines and special topics
In the process of raising newborns, parents will always have the high cost of purchasing maternal and infant products, and how to better scientific parenting.
In this regard, Jingdong Supermarket has joined forces with major maternal and child brands to reduce costs and popularize knowledge to solve the worries of novice parents.
The milk powder is not fresh, the cost of diapers is large, and the price of feeding bottles is high, which troubles many novice parents. In response to the high-cost vortex, Jingdong Supermarket launched 28 days of fresh milk powder, and it only takes 28 days from the production date to reach consumers, truly bringing freshness to consumers.
By visiting a large number of baby diaper brands, discussing cost reduction and benefiting consumers, Jingdong Supermarket launched a free delivery activity for newborn diapers NB and S models. And create the "first bottle of life" guardian plan, through the cooperation model of the whole network underwriting, jointly promote high-quality newborn bottles in the industry to achieve a real 5% discount.
In addition, during the baby party, Jingdong Supermarket and Feihe jointly built products, launched Chunrui milk powder with a comprehensive formula and high quality-price ratio, with more hard-core product power and better price, relying on JD's digital marketing capabilities, supply chain and service advantages to reach more consumers, achieve the ultimate quality-price ratio for consumers, and help users further reduce the cost of family childcare.
In the face of the knowledge anxiety of newborn parents, Jingdong Supermarket has joined forces with authoritative parenting experts, authoritative doctors in major maternal and child health hospitals across the country, and product research and development experts of major brands to launch popular science pages and parenting guides.
By setting up special topics in parenting guides, offline science popularization, and celebrity expert roundtable forums, etc., we can help novice parents solve their doubts and no longer worry about scientific feeding. Consumers can search for "parenting guide" to go to the parenting guide page and follow the experts to scientifically parenting.
The relevant person in charge of the maternal and infant category of Jingdong Supermarket said that Jingdong Supermarket will continue to work with maternal and infant brands to create good products, provide good services, and achieve good prices. Among them, "newborn diapers are given for free", and it is estimated that 1 million packs will be given free of charge every year. The "First Bottle of Life" program is expected to help 300,000 families reduce the cost of childcare throughout the year. The self-operated coverage rate of the special service products of size change, red fart worry-free, Mengbao safe taste, and allergy worry-free exceeds 90%, bringing consumers a better one-stop maternal and infant consumption experience.
Every year, Jingdong Supermarket Baby Party is bringing surprises to baby parents, especially this year. Lock the Jingdong APP, search for "free delivery of newborn good things" and go directly to the venue, you can arrive at the baby party venue, and enjoy benefits such as cross-store 300 minus 40, and "free" delivery of newborn good things.
Jingdong Supermarket is one of the channels of JD.com, located in the upper left corner of the JD APP, the channel list, mainly engaged in fresh food and daily consumer goods. Third-party data and a number of user surveys show that among online and offline supermarkets, JD Supermarket has the leading market share, the most competitive price, the most guaranteed quality of the goods sold, and the leading services in the industry, making it the preferred channel for hundreds of millions of consumers to shop.