#头条没有收益还会继续坚持吗#
Toutiao, a platform full of opportunities. If Weibo is the beginning of the "self-media era", and the "public account" has given young people unlimited opportunities, then Toutiao has strengthened the era of self-media.
Compared with the above two platforms, Toutiao's great thing is that there are not as many restrictions as official accounts, and the realization is faster than Weibo. From the beginning of the thousands, the income was opened, and now 0 fans can also be realized, giving users enough opportunities.
It's also one of the ways to inject fresh blood into headlines.
After all, the Internet is developing with each passing day, and even injecting fresh blood is one of the necessary means. This is also the reason why Toutiao's recent article traffic has not increased. After all, there is only so much traffic in total, and you have to take care of the newcomers and the elderly, and you have to take care of the elderly.
On any platform, at any time, traffic is king. But let's not forget, what is behind the traffic? is the content, the value, the strength!
The logic of headlines is actually the logic of hot spots. If you want to get traffic in Toutiao, you have to learn to rub hot spots.
Isn't a good value article in conflict with a hot topic?
I didn't notice this problem when I was writing the article in Toutiao. It wasn't until I wrote an article about "state-owned enterprises" that I understood the key to it.
Valuable articles and hot articles do not conflict!
We must first understand what new media is and what is the Internet. If it's set in stone and follows the rules, it's not new media, it's traditional media. The biggest feature of new media is that it is changing! And it is changing very fast!
Why was it that the value of articles in the traditional media in the past was so high, and that they could still be read after a few years? You must know that the speed of dissemination at that time could not be compared with that of today. Therefore, the writing of an article is very beautiful, and the words and sentences are very particular. It is to cope with the lengthy cycle of transmission.
Now, almost every hour, or even every minute, we know what's happening from around the world. If you can't catch the traffic in the first place, it's likely that the tuyere has passed and you haven't gotten in the car yet!
I'm sure a lot of people insist on writing articles just to output valuable content. Please also believe that rubbing hot spots does not mean that they are worthless. Although the value cycle of manufacturing is short, we play a role in the value of timely communication. What's more affordable is that we also earn corresponding traffic and revenue.
This part of the traffic and income is actually the lasting dividend brought to you by the short-term communication value! It can allow you to have more fans, pay more attention to your friends, and continue to expand your influence!
When you have a certain fan base, you will have timely feedback, and if the article is well written, everyone will be picky. If the article is poorly written, everyone will encourage it. There are even readers who will leave a message under your article or video to broaden your horizons in your article.
Since you mentioned earnings, would you still insist that Toutiao has no earnings?
This topic really poked the hearts of many people.
We diligently write articles and make headlines every day, but the harvest is only one or two points. Let's look at the "gods" who are basking in their income. Each of them made a small profit of a few thousand this month, and I earned more than 10,000 a month by relying on Toutiao, and I achieved professional freedom in Toutiao...... Wait a minute.
Do you feel tempted by these? It may instantly make you feel an inexplicable sense of disparity, "I am running with you", "Do I still have to insist?" and even the official topic of "Will you still insist on headlines without income?"
I've had a lot of feelings!
But I still insisted on writing and making headlines. It's not stupid, it's not thinking about a hard work and a harvest, it's not looking forward to a miracle, or it's for feelings!
As I said earlier, the reason why I insist on it is for "value"!
I don't know if you have paid attention to the opening sentence of Toutiao, "Information creates value", or the current "see the bigger world".
In fact, headlines guide us all the time. From creating value with information to seeing the bigger world, it is undoubtedly saying to our creators, "I provide hot spots, you provide content, and we work together to create a harmonious platform so that more people can see the bigger world." "Of course, that's my personal understanding.
This also explains why Toutiao keeps providing us with daily topics and asking us to post micro headlines, which also indirectly shows that the center of gravity of traffic is on micro headlines!
Why has Micro Toutiao become the new favorite of the platform?
As I said earlier, the advantage of new media lies in its timeliness! When a hot spot appears, we can conceive articles and revise them repeatedly, and we ordinary people will never be able to compare with professional writers!
Therefore, the biggest advantage of micro headlines is "fast", "simple" and "easy"
First of all, we saw the hot spot of TOP1, and soon a topic will appear, we only need to edit it a little, with pictures, it is very simple, very easy, and the timeliness is very high!
We have eaten the flow and tasted the sweetness! Excuse me, do you have the confidence to continue writing?
The most taboo of new media is "hydrology".
Micro headlines are not a place for everyone to post "presumptuously", since we can write here, those professional writers will definitely be aware of it. Therefore, when we eat this wave of dividends, we must "plan and then act".
This is actually very easy to understand, after Toutiao uses micro-headlines to inject fresh blood into the platform, after the precipitation of time, a new generation of self-media writers will be born.
This group of writers was produced after a race against time and hot spots. Then, in order to meet the needs of the platform's survival in the later stage, valuable articles will once again become the new favorites! This new batch of authors will iterate on the old batch of authors.
After all, the authors of the older generation were born under the nourishment of traditional media, and there is still a certain contempt for chasing hot spots. Therefore, while creating micro-headlines, we must not forget to write articles from time to time, exercise our writing, and prepare for future competition!
Come to an end
It doesn't matter if you can make money writing in headlines, but if you grasp the value, you can achieve something. Especially for our part-time workers, if you really want to use writing as a side hustle, you must not focus on immediate benefits. Don't look at other people's earnings, because they post their earnings, half of them are real, and half of them are selling classes!
A real warrior will not be defeated by the immediate interests, and in the era of the king of the rolls, you must keep your bottom line and don't be blinded by the flowers and plants!