1. Clearly define the problem
Start with the problem that the entrepreneur is trying to solve and avoid generalizations.
Describe the cost of money or time to the problem in plain language.
2. Solutions and product advantages
Explain how the product works and its quantifiable user benefits.
Highlight intellectual property and "secret weapons".
Clearly define users, channels, and monetization models.
3. Industry and market analysis
Describe industry trends, segments, and user outlooks.
Cite data from reliable market research institutions.
Avoid over-exaggerating market opportunities and competitive advantages.
Fourth, the business model
Articulate how to make money, target customers, and gross margins.
Demonstrate a passion for revenue, profit, and sales growth.
Avoid unrealistic market share estimates.
5. Competition and sustainable advantage
List direct and indirect competitors, including user conversions.
Detail the barriers to entry for continued competitive advantage and competitors.
Do not despise competition with large companies.
6. Marketing, Sales and Partners
Describe go-to-market strategies, sales channels, pricing, and strategic partners.
Demonstrate flexibility in sales channels, strategic partners, and marketing strategies.
Be cautious about unsigned contracts that can provide evidence to enhance reliability.
7. Management team
Emphasis is placed on the team's experience and expertise in entrepreneurship and the chosen business field.
Introduce the relationship between the entrepreneurial mentorship group and industry experts.
Avoid exaggerating unidentified team members.
8. Financing needs
Explain how the financing needs are calculated, detailing the plan for the use of funds and the composition of shares.
Establish financial models based on parameters such as estimated sales, costs, and prices.
Consider the bottom line of cash flow and increase financing needs appropriately.
9. Financial estimation and measurement
Estimate total revenue and total expenses over the next 5 years.
Present break-even and growth projections.
Highlight high-potential and measurable business opportunities.
10. Exit strategy
Consider exit strategies for external investors, such as mergers and acquisitions, equity sales, or IPOs.
Demonstrate the rate of return on attracting angel investors.
summary
The business plan should be professional, concise, and answer all questions the angel investor may have.
Focus on problems, solutions, markets, business models, competition, teams, and finance.
Avoid exaggerated and unrealistic statements and provide reliable data and evidence to back them up.