I'm Zhou Xin, a business copywriter planner, and I'm here to talk to you about a topic today, that is, the "sought-after" advantage of an enterprise in the eyes of investors, in short, it is the corporate characteristics that can make investors excited.
First of all, the cost advantage, this is like when we go to the vegetable market to buy vegetables, we must pick the cheap one, and the same is true for enterprises, the cost of producing things is low, and the price can be more close to the people, and customers are more willing to pay. For example, Xiaomi mobile phones are famous for their high cost performance from the beginning, with high mobile phone configurations, but the price is relatively affordable, and they have won the hearts of consumers at once.
Let's talk about technical advantages, this is like you have a unique weapon. For example, Tesla's electric vehicle technology, which was leading at the time, had strong battery life and fast acceleration, which suddenly compared to other electric vehicles.
Brand advantage, this is like the school flower and grass of the school, everyone knows and likes it. A brand like Apple, when it is mentioned, it makes people think of high-end and fashion, and this is the power of the brand.
Scale advantage, this is like the difference between a large supermarket and a commissary, a large supermarket has a lot of things and the price is cheap, and the commissary may be out of stock or the price is high. Amazon, for example, started selling books, but because of its size, almost everything can now be bought, and that's the benefit of scale.
Network effect advantage, this is a magical thing. Just like WeChat, it may not be used by many people at first, but the more people who use it, the more people will attract more people to use it, which is the network effect. Who can leave WeChat now?
Finally, let's talk about the advantages of the management team. It's like a football team, no matter how good the players are, it's useless not to have a good coach. Alibaba's Jack Ma and his "Eighteen Arhats" are the best example of this, a group of capable and passionate people who have come together to create an e-commerce empire.
In fact, any enterprise has its unique competitive advantage, if you don't know, you can contact me privately, let me help you dig out the competitive advantage.
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