Recently, Chery's iCAR V23 was released, this car has a very interesting shape, there are many classic elements, and the price is estimated to be not very expensive, which is a compact SUV with a partial personality. But what we are more curious about is that this car is a product of Chery and Zhimi. Who is Zhimi, the first batch of Xiaomi ecological chain companies, and the legal representative is the co-founder of Xiaomi. Could it really be Xiaomi's "smart car" coming?
strenuously denied that it had anything to do with Xiaomi
In fact, Xiaomi and Zhimi have denied it more than once that Chery's new car has nothing to do with Xiaomi and Xiaomi's ecological chain. It is a business carried out by the CEO of Zhimi in cooperation with Chery Automobile. Anyway, it makes sense, but I always feel that there is something wrong.
Zhimi Technology is a Xiaomi ecological chain company, and the big boss is Liu De, accounting for 95% of the shares, and this Liu De is the co-founder and vice president of Xiaomi. In Xiaomi's official reply, it was Su Jun who said that she cooperated with Chery, and she was the CEO of Zhimi, with only 5% of the shares.
This is a bit of a deviation from our perception of the business operation model, the small boss of one company cooperates with other companies in his own name, uses the company's name to advertise, and then the other company says that it has nothing to do with us. emmmmm...... I don't really understand it anyway.
In their official reply Q&A, it was mentioned again that Zhimi made cars, which has nothing to do with Xiaomi Group and Xiaomi ecological chain, and Zhimi is just an incubation team and then integrated into iCAR. This mode is quite rare, and it is different from Huawei's HI mode and smart car mode. And their so-called only one goal, that is, to build a good car for young people, reminds us of Mr. Lei's proposal: the first mobile phone for young people.
What's even quite dramatic is that this Q&A was released in the form of "Xiaomi Notes", which is really a bit confusing. Are you going to leave me here and here?
There are a lot of things to see in the car
To be sure, the styling of this car seems to be done quite well, although it looks a bit weird with stitching, but it looks good together. For example, this front face, round lights and transverse middle grille, classic off-road vehicle shape, JEEP's Wrangler, BAIC 212, these elements can be seen. The side of the body, the front fenders, the obvious Land Rover Defender design. The shape of the entire side waistline and the square box is a bit of a guard, and a bit like a Mercedes-Benz G.
This is going back to Xiaomi, many netizens said that Xiaomi SU7 is also a stitching monster, McLaren's front, Porsche's body, and Aston Martin's tail. We can't define whether it is plagiarized or not for the time being, but the meaning of borrowing and paying tribute is very strong.
Combined with the current information, Chery iCAR V23 will be a fun-oriented SUV, and the positioning should be compact. The wheelbase is 2730mm, which is very standard, and the space performance should be reasonable. The central control uses a combination of minimalism and retro, and the central control has a large screen, with a round knob below, and the bright color of the air conditioning outlet. Intelligence should not be a big problem,After all, smart rice as a technology company,And the relationship with Xiaomi is so close,It's not difficult to get the car machine intelligent。
Officials also said that the four wheels of the Chery iCAR V23 are expanded outward, which is wider, taller and has a larger wheel diameter than the Wrangler. The price will not be 99,000 yuan, and most new cars in this class are above 160,000 yuan. Not to mention that this tone is also a bit of porcelain, it is the same as Xiaomi's. And at this price, it may be a bit expensive.
We guess that the price of the final high-end model may be within 160,000, 15. The appearance of XX million yuan. The low-end model should be 100,000 yuan, and the battery life is shorter.
Will there be a millet ecological chain?
Many people think that this is just Zhimi and Chery rubbing Xiaomi's traffic, and it is not denied that there are these factors. Just like the recent release of Zhiji L6, it is also constantly rubbing Xiaomi, and it has also overturned. But anyone with a discerning eye can guess that there can't be nothing to do here. After all, the vice president's company cooperates with other car companies to build cars, and it is impossible for Xiaomi Group not to know.
Chery's iCAR series, the main pure electric car, has been launched with iCAR 03, and iCAR V23 is the second mass-produced product, and the cooperation with Zhimi is a bit similar to DJI and Wuling, filling the gap in a certain part. And what we are more concerned about is that today is smart rice, and tomorrow there will be purple rice, run rice, and X rice.
Unlike Huawei's "smart selection" approach, Xiaomi directly goes to the field to build cars, and it is not a smart means for these ecological chain companies to cooperate. As for whether there will be an "ecological chain car" in the future, the performance of smart meters is very important, and if it is done, it will be done, and if it is not, it will not become, anyway, it is not a "Xiaomi smart car".
Looking back on the pattern of the automobile market in the past two years, earth-shaking changes have taken place, and the cooperation between Xiaokang and Huawei has made Cialis and Wenjie, and now it is the first brother of new energy. Xiaomi's first model is a success so far, and even if there is no dual-line car, it is difficult to explain the relationship between them. No wonder Lei Jun said that there is no Redmi car, and the so-called "Redmi car" is here. But compared with the "first mobile phone for young people" at the beginning, it is still far behind.