Peninsula all-media reporter Liu Xuelian
On April 8th, the cherry blossom viewing map of the 2nd Qingdao Cherry Blossom Festival was gray, and the cherry blossoms in the whole area of Beizhai entered the stage of falling flowers. The 2024 Cherry Blossom Festival has come to an end, lasting for 10 days.
The flowering period is short, but it is also true that the merchants with a short flowering period are busy. "It's the limit", "I can't take care of the video", "The child has forgotten", "I can't straighten my waist", ...... During the Cherry Blossom Festival, the North House Farmhouse Banquet, Coffee Shop, and Campsite ...... Fullness has become the norm, and merchants are tired and happy.
In 2023, when the Beizhai Cherry Festival will be held to the 28th time, the first Qingdao Cherry Blossom Festival will be successfully held, receiving more than 218,000 tourists in 12 days and achieving direct tourism income of nearly 20 million yuan.
Although the Cherry Blossom Festival in 2024 will only last for 10 days, according to the statistics of the cultural and tourism department of Beizhai Street, this year's Cherry Blossom Festival will receive 527,000 tourists, driving direct economic income of 41.39 million yuan, and the catering turnover rate and homestay occupancy rate will increase by 100% compared with the first Cherry Blossom Festival.
Who said that cherry blossom viewing is all about joining in the fun? The cherry blossom festival in the north house is trying to turn traffic into retention.
It received 527,000 visitors in 10 days
The 2nd Qingdao Cherry Blossom Festival in 2024 will be grandly opened on March 29 in Dalao Cherry Valley.
During the Cherry Blossom Festival, Beizhai Street publishes cherry blossom viewing maps every day through the "Fall in Love with Beizhai Slow Travel" applet. The cherry blossom blooming time varies greatly in different areas of the North House, and you can see where the cherry blossoms are in full bloom by following this cherry blossom viewing map. Dozens of flower-viewing spots are marked in the flower viewing map, and different colors are used to indicate the different degrees of opening of the flowers, which are divided into four levels: budding to be released, budding to bloom, thousands of forests fragrant snow and falling flowers.
On April 8, Wang Yajuan, director of the Beizhai Cultural Tourism Center, posted a map of the day's cherry blossom viewing on WeChat Moments, with the text "See you in forty days", followed by two red cherries. The cherry blossom viewing map is gray, and all the cherry blossom viewing spots have entered the final stage of falling flowers. The flowers fall, and the cherry blossom festival ends.
On April 8th, the cherry blossoms in the whole area of Beizhai entered the stage of falling flowers.
Compared to last year's 12-day Cherry Blossom Festival, this year's Cherry Blossom Festival is two days shorter. However, Wang Yajuan told reporters that this year's Cherry Blossom Festival received 527,000 visitors, far more than last year's 218,000.
"This number is calculated by the subway, buses, and the number of vehicles entering the North House. Wang Yajuan said that during the Cherry Blossom Festival, especially during the weekends and the Qingming holiday, the North House is really full of people.
Data from Qingdao Metro shows that "taking the subway to visit Qingdao" has become more and more popular. During the 3-day Qingming holiday, the passenger flow of Zhongshan Park Station, Huiquan Square Station, Maidao Station, Beijiushui Station and Beizhai Station adjacent to the flower-viewing places and scenic spots has increased significantly compared with the weekend passenger flow on weekdays.
In order to ensure that tourists can enjoy the flowers in an orderly manner, Beizhai Street has designed and launched 6 flower-viewing routes, covering the whole area of Beizhai Street. At the same time, 4 free shuttle routes were launched to provide free shuttle service on holidays, and more than 3,000 tourists were picked up and dropped off free of charge on March 30 and 31 alone.
Since last year, Beizhai Street has renovated the main roads such as Nanwang Road, Zhoushang Road and Yanwu Road in the jurisdiction, and has successively built more than 2,000 parking spaces in Xiwuyi Lane, Dalao, Zhougezhuang and other places.
It is more convenient to enjoy the flowers in the north house, whether by public transportation or by car. And strolling through the various villages of the North House, each village is clean and comfortable.
The direct economic income was 41.39 million yuan
There are a total of 36 villages in Beizhai Street, and it can be said that there are cherry trees in each village. Except for the 3A-level scenic spot Dalao Cherry Valley, which requires a ticket, the rest of the places are free to enjoy the flowers.
However, the free cherry blossom viewing brings unlimited business opportunities to businesses such as farm banquets, campsites, homestays, and coffee shops.
"Since there was that flower-viewing activity in Dalao Cherry Valley, there have been quite a lot of tourists in the past two years, which is very good. "Since the beginning of the Cherry Blossom Festival this year, Lu Chengcheng's weekends and Qingming holidays have been extremely busy, and she is the person in charge of the old Yin family's farm banquet.
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Lao Yin's family farmer's banquet.
On March 31, the first Sunday after the start of the Cherry Blossom Festival, at 3 o'clock in the afternoon, Lu Chengcheng had time to nibble on a bun, and received 39 tables at noon. ”
Lu Chengcheng, who tasted the sweetness, posted a video on his Douyin account before the Qingming holiday. In the video, Lu Chengcheng sat behind the motorcycle, starting from the exit of the Beizhai subway station, telling everyone how to find his homestay all the way. Of course, during the Qingming holiday, the farmhouse banquet is still full.
花海崂山市集。
The campsite is in Hedong Village, which belongs to the place where the cherry blossoms bloom relatively late. When the cherry blossom festival opens, the cherry blossoms at the campsite have not yet bloomed. Xue Qiyu, the person in charge of the camp, counted the days of flowering from the opening of the cherry blossom festival.
Campsite in between square inches.
On March 30, he posted on Moments: "Cherry blossoms are still 4 to 5 days, I'm ready." On April 2, he continued to post: "There are two days left, and the cherry blossoms in the camp will burst."
Cherry blossoms bloom late to have the benefit of late blooming, just in time for the Qingming holiday. Xue Qiyu said that on April 3, the first two days of the Qingming holiday were fully booked, and only one place remained on the last day.
The joy of being full was quickly defeated by the extreme busyness. At around 10:30 p.m. on April 4, the busy day was finally coming to an end. On April 5, Xue Qiyu said, "The limit is over, I'm tired to death, and my waist is going to break."
Chen Li and Xue Qiyu felt the same way at the farmhouse banquet, and she described her Qingming holiday as a dog-like day. "My hotel is actually quite large, can receive 40 tables at the same time, during the Qingming Festival, all the seats are full, there are guests have to wait there, wait until there are seats to eat, a day to receive nearly 50 tables, you just think about how popular it is, the same as rushing to the big set. Chen Li said that not only were there many people eating, but her accommodation was also full.
The ability farmhouse banquet is on Jiushui Mountain, the cherry blossoms bloom very late, and a piece of Yingshan red in front of the farmhouse banquet has also become an Internet celebrity check-in place. During the Qingming holiday, every morning, Chen Li has to post a real-time flower bloom in the circle of friends, and add a sentence "The cherry blossoms are here, rest assured." ”
"Actually, when I was eating, I also wanted to shoot a video and send it to Moments, but I was too busy to take care of it. Chen Li said that Beijiushui is particularly popular this year, and there are many people who come to play. "The government has promoted this cherry blossom festival through various media outlets, and there is a free shuttle bus that stops at our doorstep. Chen Li feels that the Cherry Blossom Festival has indeed brought greater customer flow to merchants.
Coffee market.
Wang Yajuan told reporters that the 10-day Cherry Blossom Festival drove direct economic income of 41.39 million yuan, and the catering turnover rate and B&B occupancy rate increased by 100% compared with the first Cherry Blossom Festival.
Coffee market.
Seize the flowering period to brew cherry nectar
Cherry blossoms are very short, and the flowering period of a cherry tree is only about a week. This year, Beizhai Street cooperated with the Laoshan District Charity Federation and Qingdao Jiangqi Chinese Bee Breeding Research Institute to combine cherry blossoms with the Chinese bee industry, and carried out Chinese bee breeding pilots in Shanggechang, Muwushi, Nanbeiling 3 villages, each village distributed 100 boxes of Chinese bees free of charge, and provided free breeding technical guidance, while increasing the income of the villagers, further expanding the derivative products of cherries and opening up a "win-win" track.
Xu Qing, president of Qingdao Jiangqi Chinese Bee Research Institute, has been engaged in Chinese bee breeding for many years and has trained more than 8,600 beekeepers across the country. "Most of the bees raised now are Italian bees, and when the cherry blossoms bloom, the temperature is low, and the Italian bees can't come out, and only our Chinese native bees can collect cherry nectar. Xu Qing said that on the basis of the success of last year's pilot, this year Beizhai further expanded the scale of cherry nectar brewing.
Every year during the Cherry Blossom Festival, Dalao Cherry Valley is the first choice for many people to enjoy the flowers. For Wang Dedi, the head of Dalao Cherry Valley, the blossom viewing festival warmed up the cherry festival. Judging from last year's situation, after the Cherry Blossom Festival, there are more tourists during the Cherry Festival, and there is no worry about takeout, and the price of cherries has risen.
Last year, the Cherry Blossom Festival in Beizhai Street attracted 218,000 tourists, with a direct tourism income of more than 2,000 yuan, and the Cherry Festival attracted 1.659 million tourists, driving direct economic income of 1.002 billion yuan.
In this year's Qingdao Cherry Blossom Festival, Beizhai also organized flower concerts, traditional culture displays, flower sea sketching, flower sea walking, flower matchmaking, blind date meetings, coffee markets and other activities in key areas and weekends. At the same time, there are also a number of activities such as the Flower Market, the "Slow Tour" Post Office, the "Poetic North House" Cherry Blossom Poetry Collection, the "Flower Cluster" format check-in, and the "Writing and Flowering" poetry and drinking party, which run through the entire Cherry Blossom Festival, making this spring event "eating, playing and interesting". While enjoying the beautiful scenery of spring, the majority of citizens and tourists can also immerse themselves in the cultural charm of Beizhai and the comfort of slow life in the countryside.