On April 3, Xiaomi's car factory became the focus of the technology and automotive world. Lei Jun, founder, chairman and CEO of Xiaomi Group, personally attended the first delivery ceremony of the Xiaomi SU7, marking the official entry of a new competitor into China's increasingly fierce electric vehicle market. The excitement of the first batch of car owners was intertwined with Lei Jun's expectations, and the curtain was opened for the first batch of deliveries at the same time in the delivery centers of 28 cities across the country.
It is reported that Xiaomi SU7 has received a warm response from the market since its launch. Lei Jun revealed at the delivery ceremony that the large orders for Xiaomi SU7 have exceeded 100,000 units, and the number of locked orders has exceeded 40,000 units, far exceeding market expectations. This data not only demonstrates the strong attractiveness of Xiaomi's car brand, but also proves consumers' expectations and trust in Xiaomi's entry into the automotive field.
At the delivery site, Lei Jun expressed his gratitude to the first batch of Xiaomi SU7 owners, and promised to live up to everyone's expectations, devote themselves to improving product quality and service, and bring consumers a better travel experience. And the warm scene of Lei Jun's car door has become a vivid portrayal of Xiaomi Auto's care for users and thoughtfulness.
The official delivery of Xiaomi cars is not only a fulfillment of Lei Jun's bold words three years ago that "Xiaomi wants to make cars", but also symbolizes that Xiaomi has officially become a car factory. At this moment, Lei Jun playfully asked, "Should everyone call me Director Lei?" It seems to be injecting more humanized and people-friendly elements into Xiaomi cars.
As Lei Jun said: Xiaomi Auto will be the last major entrepreneurial project in my life, and I am willing to bet on all the accumulated achievements and reputation in my life to fight for Mi Auto! Xiaomi will face this new journey with great investment, incomparable awe and lasting patience.
The hot sales of the Xiaomi SU7 and the chain reaction it triggered have begun to have a profound impact on China's new energy vehicle market. Driven by the launch of Xiaomi SU7, the domestic new energy vehicle industry has opened a new round of price adjustment. From Xpeng Motors to the new M7 and then to Tesla's price adjustments, they all reflect the changes in the industry due to the addition of Xiaomi SU7.
In the face of the enthusiastic response from the market and the pressure of orders, Xiaomi Auto said that it is making every effort to increase production capacity and work with supply chain partners to ensure the stable and efficient delivery of existing orders as soon as possible. With the full development of the production capacity of Xiaomi's car factory, the goal of producing one Xiaomi SU7 every 76 seconds is just around the corner.
The first batch of deliveries of Xiaomi SU7 not only represents another victory for Xiaomi in a new field, but also injects new vitality and competition into China's new energy vehicle market. In the future, we look forward to Xiaomi's continued efforts to bring more innovations and breakthroughs, and jointly promote the green travel revolution in China and the world."