After TEMU semi-managed was launched in the United States on March 15th, TEMU semi-managed announced that it will be launched in Canada in the near future! Merchants can first settle in the store, put products on the shelves, and wait for the platform's online notification after docking with the platform to verify the price. In the first time to seize the platform traffic dividend of the Canadian station after the sale!
(There is a registration process and communication group at the bottom of the article)
Since its launch in September 2022, TEMU's development momentum should not be underestimated, TEMU once topped the global mobile download list, won the APP download list for more than 150 consecutive days, and was also the sponsor e-commerce platform for Super Bowl advertising for two consecutive years.
In the fourth quarter of 2023, Pinduoduo's revenue reached 88.9 billion yuan, a year-on-year increase of 123%, net profit was 23.3 billion yuan, a year-on-year increase of 146%, and Pinduoduo's revenue in 2023 was 247.6 billion yuan, a year-on-year increase of 90%, and net profit was 60 billion yuan, a year-on-year increase of 90%.
In 2024, TEMU has placed great expectations on the semi-custodian business, and it is revealed that the target of TEMU in 2024 is 60 billion yuan, of which the semi-custodian business target is 20 billion yuan, and the full custodian business target is 40 billion yuan.
The difference between TEMU "semi-managed" and fully managed is only reflected in warehousing and logistics. Sellers have the right to make their own decisions on warehousing and logistics, and according to their own needs, they can choose the warehouse logistics service provider cooperated by the TEMU platform, or choose the warehouse logistics service provider they cooperate with, and the other aspects are still handed over to the TEMU platform like "full custody".
For sellers, TEMU semi-custody will have a higher threshold than full custody, and it is necessary to have cooperative overseas warehouses and tail-mile logistics, the advantage is that it can be sold on multiple platforms, and flexibly handle the inventory of goods.
For TEMU, the semi-custodial model attracts mature sellers with overseas warehouse delivery capacity and sufficient volume, especially for sellers of large goods, which is more suitable for TEMU's semi-custodial mode, which enriches the categories of the TEMU platform and attracts more buyers to shop.
The full custody model lowers the threshold for sellers to enter the cross-border market, while the semi-custody model raises the threshold for entry, which reduces the logistics pressure of TEMU to a certain extent.
The launch of the TEMU semi-custody model can improve the delivery timeliness for sellers, facilitate the timely delivery of goods to buyers, and improve consumer satisfaction.
In summary, TEMU semi-custody is more suitable for cross-border e-commerce sellers who have medium and large goods or cross-border e-commerce delivery capabilities that originally have cross-border logistics resources and overseas warehouse delivery capabilities.
TEMU's semi-managed model will soon be launched in Canada, and the current logistics model is that sellers need to have their own cooperation with last-mile logistics. Fengzheng International's Canadian overseas warehouse can fully meet the needs of TEMU and sellers, and provide comprehensive solution capabilities for cross-border logistics and overseas warehouse delivery. Canadian sellers only need to put the goods on the shelves of TEMU stores, store and distribute them through Fengzheng International's overseas warehouse logistics services, complete further sales, effectively deal with excess inventory and do not need to worry about logistics problems.
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Sellers can enter the store in advance, put the goods on the shelves and dock with the platform to check the price this week, and wait for the Canadian station to grab the first wave of traffic after the sale!
In order to support new sellers who have registered TEMU semi-custody through Fengzheng International, Fengzheng International has launched a logistics plus overseas warehouse welfare program, with ultra-low first-leg freight + free warehousing fee + 30-day rent-free period!
The following is the flowchart of the registration flow chart of the VIP green channel of Fengzheng special cooperation: