In this issue, we will bring you an in-depth analysis of various potential categories in the Korean cross-border e-commerce market for new Coupang Korean cross-border e-commerce sellers, and help Coupang e-commerce platform sellers quickly get on the bus and jointly dig the "blue ocean track"!
Focus on the "hand accessories" hot-selling good things to share the dividends of the Korean market
First of all, let's review the report card of the Korean cross-border e-commerce market in 2023 with a set of data:
1) South Korea's total cross-border e-commerce imports will reach 6.76 trillion won in 2023, a year-on-year increase of 27%
2) Cross-border e-commerce imports from China amounted to 3.3 trillion won, a year-on-year increase of 121%, accounting for 49% of South Korea's overall cross-border direct purchases
3) China surpassed the United States for the first time to become South Korea's largest source of cross-border e-commerce imports
4) Judging from the overseas shopping categories that Korean consumers are keen on, the growth rate of sports and entertainment products is as high as more than 60%.
Secondly, the amount of overseas shopping for clothing and fashion and lifestyle and auto supplies also increased by 30% to 40%.
Source: Statistics Korea
According to data from Shangpu Consulting Group, the global electronic products and accessories market will reach US$500 billion in 2023, a year-on-year increase of 6.4%. There is a growing demand for electronics. Among them, the hand accessories category accounts for nearly 50% of the entire consumer electronics category, and consumer demand is still rising. Among them, data cables, mobile phone films, and chargers occupy the top three in the sales list. With the rise of live broadcasts, outdoor and other trends, hot-selling products have also emerged, including: selfie sticks, waterproof shells and other hot-selling goods.
Chart of the proportion of sales of handicap subcategories
The best-selling list and analysis of "hand accessories" products
1) Phone case & phone film
2) Data cable
3) Charger
4) Headphones
5) Other accessories
Phone case & phone film
KRW 5,000-10,000 is the mainstream price range of mobile phone cases & mobile phone films, and mainstream mobile phone brands include Samsung, Apple, and other mobile phone models with different series. Samsung is far ahead of the Korean market, with a market share of 84%. Apple's mobile phone share increased by 2 percentage points year-on-year to 15%. At the same time, consumers are increasingly gravitating towards innovative, stylish phone case designs and durable phone cases, which is a significant driving force.
Data cable
Under the breakdown of data cables, sales are most popular in the market price range of less than 5,000 won. Depending on the model and charging power, the price range fluctuates slightly between 5,000-10,000 won. Specifications and sales:Model: C2C > A2C > C2L > A2L >A/C to Micro;Material: Nylon > TPU > Silicone;Function: Ordinary > Digital Display. Sellers on the Coupang cross-border e-commerce platform should pay attention to ensuring data cable compatibility, maintaining security, and providing proof of compliance when choosing this subcategory.
charger
The charger price range is mainly in the 5,000-10,000 won range, and the second price range is 10,000-15,000 won. Depending on the material and charging specifications, the price of the remaining price segment ranges from 15,000 to 40,000 won. Must comply with Korean regulations, and the sales ranking is 33W> 67W/45W> 25W> 100W>140W.
earphone
In January this year, Coupang conducted a survey of 1,000 Korean consumers, and one of the questions was: What do consumers most want to buy electronics/electrical products? This shows the demand of consumers for headphone products. Currently, the mainstream price range of the headphone category is above 100,000 won. The second price segment is 20,000-25,000 won. According to different functions and acoustic technology, there are also lower-priced headphones, and the market share is not high. At present, the hot-selling types of earphones: long rod in-ear ANC/bean type ANC/long rod semi-in-ear, future potential type: ultra-short rod/halterneck/OWS. It is recommended that sellers on the Coupang cross-border e-commerce platform gradually improve the intelligence of their products, meet the fashion attributes, and cater to the trend needs of more Korean consumers.
Other accessories
"Other accessories" also include: waterproof pouch, endoscope pen, adapter, headphone cleaning pen, mobile phone holder, tablet holder, Bluetooth adapter, microphone case and earphone cover. It can be seen that at present, mobile phone accessories are developing along the trend of more refined and multi-functional, not only to meet the needs of daily use, but also to combine specific scenarios such as outdoor camping, water and other scenes. It is recommended that Coupang cross-border e-commerce platform sellers extensively explore the life scenarios of Korean consumers, such as home, office, commuting, etc., to find new growth points.
The secret of the benefits for new sellers of "hand matching" is revealed! Settle in now and enjoy high benefits!
1) Hand products are generally lighter. Sellers of cross-border e-commerce stores in South Korea can enjoy the platform's logistics subsidies for small and light goods. Shipping costs as low as 6 RMB.
2) You can get free promotion resources when you settle in, and there are also heavy benefits such as subsidies inside and outside the station.
3) Warehousing can improve the timeliness of logistics. Cross-border stores can enjoy 5 working days of delivery time after warehousing, and local stores can enjoy "next-day delivery" after warehousing.
The above is the subdivision of the "hand matching class" "blue ocean track". I hope that the sellers of the Coupang cross-border e-commerce platform will seize the category opportunities and strive to explode orders in the Korean market!